Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares his thoughts on the book Guilty as Bought by Krishnan Subramanian

Ganapathy Viswanathan Aug 26, 2026 10:25 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships

Ganapathy Viswanathan Aug 25, 2026 8:08 AM

Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning

Sandeep Goyal Aug 24, 2026 8:15 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination

Ganapathy Viswanathan Aug 21, 2026 8:40 AM

He joins KPDL from Alpha Alternatives, where he was Senior Partner leading Strategic Partnerships and Real Estate Investing

e4m Staff Aug 20, 2026 1:18 PM

Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi

Simran Sabherwal Aug 20, 2026 8:07 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket

Ganapathy Viswanathan Aug 20, 2026 7:35 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how family ownership and professional management can work together to create a powerful leadership model

Ganapathy Viswanathan Aug 19, 2026 8:18 AM

Prior to this, Pathan was with Sakal Media Group

e4m Staff Aug 18, 2026 4:15 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares why many believe PR can erase a crisis, but it cannot

Ganapathy Viswanathan Aug 18, 2026 8:00 AM

The company’s FMCG segment contributed nearly 26% of consolidated revenue and 30% of consolidated EBITDA

e4m Staff Aug 17, 2026 2:32 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers

Ganapathy Viswanathan Aug 17, 2026 12:03 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption

Ganapathy Viswanathan Aug 17, 2026 11:56 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines what will matter beyond who succeeds N. Chandrasekaran - authority, independence and accountability

Ganapathy Viswanathan Aug 14, 2026 8:18 AM

Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one

Priyanshu Modi Aug 13, 2026 10:11 AM

In a letter to Nisaba Godrej, Executive Chairperson of GCPL, Sudhir Sitapati has tendered his resignation as MD and CEO

e4m Desk Aug 12, 2026 11:13 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares key insights on how Gen Z is changing the audience game

Ganapathy Viswanathan Aug 12, 2026 10:20 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of the world’s most sophisticated consumer companies

Ganapathy Viswanathan Aug 12, 2026 9:12 AM

The appointment follows Sudhir Sitapati’s resignation as MD & CEO

e4m Staff Aug 11, 2026 4:39 PM

Aasif has spent three decades in the FMCG and auto industries, at GCPL, Tata Motors, and Hindustan Unilever

e4m Staff Aug 11, 2026 4:21 PM

In his expanded role, Anurag will oversee marketing and corporate communication, with a focus on brand positioning, media relations, digital communication and stakeholder engagement

e4m Staff Aug 10, 2026 5:38 PM

He was previously serving as AGM - Product Marketing at Pathkind Labs

e4m Desk Aug 10, 2026 11:02 AM

Prior to joining LatentView Analytics, Patalay spent nearly two decades at Infosys

e4m Desk Aug 10, 2026 10:24 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising

Ganapathy Viswanathan Aug 7, 2026 9:17 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss

Ganapathy Viswanathan Aug 6, 2026 9:01 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data

Ganapathy Viswanathan Aug 5, 2026 8:40 AM

He spent nearly two years at JioBlackRock Mutual Fund

e4m Staff Aug 4, 2026 6:26 PM

Media Mantra becomes first Indian independent PR firm to expand to Australia

e4m Staff Aug 4, 2026 1:12 PM

Ganapathy Viswanathan, Communication Consultant & Author, writes that Welspun's Wimbledon partnership is a masterclass in authentic PR, and that every company has a story waiting to be told

Ganapathy Viswanathan Aug 3, 2026 6:30 PM

At s4m Journalism 40Under40, Dr Annurag Batra, Chairman & Editor-in-Chief, e4m & BW Businessworld, said that even in the changing times media remains one of the most important institutions of society

e4m Staff Aug 3, 2026 12:41 PM

Presented by DS Group, the fourth edition brought together over 60 of the Indian journalism's most influential editors and anchors for a day-long dialogue on AI, trust and the future of the newsroom

e4m Staff Aug 3, 2026 12:17 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam

Ganapathy Viswanathan Aug 3, 2026 9:20 AM

At Kotak Mahindra Bank, Samajpati serves as Executive Vice President and Head of Marketing & Propositions for the Consumer Bank business

e4m Staff Aug 1, 2026 3:04 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience

Ganapathy Viswanathan Jul 31, 2026 2:34 PM

This acquisition establishes Singapore as Imarticus Learning's hub for Southeast Asia

e4m Staff Jul 31, 2026 2:06 PM

EBITDA up 20% to ₹363 crore, PAT rises 9% to ₹183 crore

e4m Staff Jul 31, 2026 12:30 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights

Ganapathy Viswanathan Jul 31, 2026 12:20 PM

Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion

Ganapathy Viswanathan Jul 30, 2026 10:15 AM

He was previously with Maliban Group as Group - Head Marketing

e4m Desk Jul 30, 2026 9:33 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that Infosys' CEO succession offers a masterclass in leadership planning and board responsibility

Ganapathy Viswanathan Jul 29, 2026 9:15 AM

He previously served as APAC Chief Strategy Officer at IPG Mediabrands

e4m Staff Jul 29, 2026 8:26 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes about Shashi Sinha’s legacy in shaping India’s media industry and transforming media into a strategic function

Ganapathy Viswanathan Jul 28, 2026 12:10 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket

Ganapathy Viswanathan Jul 24, 2026 8:13 AM

Kyntraa has been built to provide AI-enabled strategies to businesses

e4m Desk Jul 23, 2026 7:47 PM

The company stated in a filing to the stock exchanges that this decision was made based on the recommendation of the Nomination and Remuneration Committee

e4m Staff Jul 23, 2026 9:50 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles

Ganapathy Viswanathan Jul 23, 2026 8:10 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste

Ganapathy Viswanathan Jul 22, 2026 7:58 AM

As part of the certification process, employees across CereOne Media's offices in Mumbai, Gurugram and Bengaluru participated in an independent workplace assessment

e4m Staff Jul 21, 2026 7:43 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR

Ganapathy Viswanathan Jul 21, 2026 8:27 AM

Kaun Banega Crorepati Season 18 will premiere on Monday, August 10 at 9.00PM exclusively on Sony Entertainment Television and Sony LIV

e4m Staff Jul 20, 2026 4:06 PM