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Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office
Prabhakar Mundkur Jul 13, 2026 10:17 AM
The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI
e4m Staff Jul 11, 2026 3:44 PM
Tarun Nandwani currently serves as Chief Operating Officer at Newgen Software
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
Deb joins BBH India from McCann, where he served as Head of McCann Worldgroup Mumbai
e4m Staff Jul 2, 2026 10:46 AM
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
Prior to this, Dhane was Associate General Manager at Hyundai Motor Company
At Cannes Lions 2026, Sir Martin Sorrell discusses AI, media concentration, Brand India, agency transformation and why human creativity still matters
Brij Pahwa Jun 26, 2026 8:59 AM
The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030
e4m Staff Jun 25, 2026 7:41 PM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
The post came exactly one day after his high-profile meeting with Indian PM Narendra Modi at the G7 Summit in Evian-Les-Bains, France
e4m Staff Jun 19, 2026 1:04 PM
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
e4m Staff Jun 17, 2026 12:50 PM
Apostrophe Ventures is a future-ready marketing and communications venture designed for a world shaped by complexity, speed, and intelligent systems
e4m Staff Jun 16, 2026 4:37 PM
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Prabhakar Mundkur Jun 16, 2026 11:49 AM
Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data
Shantanu David Jun 16, 2026 9:13 AM
Dr. Annurag Batra examines how Narendra Modi’s leadership has shaped public perception, political longevity and India’s evolving global image
Dr Annurag Batra Jun 11, 2026 8:28 AM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Dr. Suresh Gaur May 29, 2026 1:31 PM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
The EGI has expressed concern over ‘embarrassing stand-offs’ between Indian officials and European journalists during PM Modi’s visits to the Netherlands and Norway
e4m Staff May 25, 2026 10:02 AM
At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Ganapathy Viswanathan May 21, 2026 8:00 AM
The widely circulated clip shows PM Modi handing over a packet of Melody to Italian Prime Minister Giorgia Meloni in a playful nod to the popular ‘Melodi’ trend
Shalinee Mishra May 20, 2026 4:10 PM
Dr Annurag Batra tracks Prime Minister Narendra Modi’s journey from Gujarat to the national stage & how he is the face of a new and aspirational India
Dr Annurag Batra May 20, 2026 1:06 PM
The CNBC-TV18 report claimed a proposal for a tax or cess on international travel was being discussed at the ‘highest levels’ of government
e4m Staff May 16, 2026 11:21 AM
A report by CNBC-TV18 claimed the government was weighing a new surcharge or tax on foreign travel
e4m Staff May 16, 2026 7:52 AM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market
Shantomoy Ray May 12, 2026 8:01 AM
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Kanchan Srivastava May 11, 2026 8:47 AM
Dr Annurag Batra decodes how the recent assembly election in Bengal was a vote beyond politics
Annurag Batra May 9, 2026 1:16 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people
Gargi Sarkar May 7, 2026 8:28 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, examines how Brand Modi-BJP continues to command a level of scale and public recall rarely matched in Indian politics
Shantomoy Ray May 7, 2026 8:21 AM
The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts
Ruhail Amin May 6, 2026 2:17 PM
Guest Column: Anup Chandrasekharan, COO – Regional, The EPIC Company, explains how Vijay’s campaign was a shift in how political communication is produced, distributed, and sustained
Anup Chandrasekharan May 6, 2026 8:15 AM
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
Modma Studios that started operations in March is looking out to create a visual branding identity
e4m Desk Apr 28, 2026 10:20 AM