metro
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments
Shalinee Mishra Jul 17, 2026 9:20 AM
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
BCCL on Wednesday issued a public notice stating that Pune Times Mirror, Ei Samay, NavGujarat Samay and Ahmedabad Mirror are not controlled by the group or any of its affiliates
Kanchan Srivastava Jun 11, 2026 8:54 AM
Met Gala has evolved into an unsponsored advertising arena — a cultural moment where luxury labels, tech billionaires, meme admins, and fast-food chains compete for attention
Prior to this, Kumar served as Senior Vice President - Product & Merchandising at Bata India
Mitali Maheshwari, CMO, Starbucks India, spoke to e4m on the evolution of marketing, experience and influencer strategy
Chehneet Kaur Apr 29, 2026 9:12 AM
Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe
e4m Staff Apr 27, 2026 1:02 PM
Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust
Sunidhi Vijay Mar 26, 2026 8:47 AM
According to the notice, the selected bidder will be granted rights to design, install, operate, manage and monetise advertising assets inside stations, along with co-branding opportunities
e4m Staff Mar 23, 2026 9:39 AM
Prior to this, Vineet Saksena was the Chief Growth Officer at Metro Wholesale
Chauhan brings over 18 years of experience in marketing and business leadership
e4m Staff Feb 24, 2026 12:57 PM
Previously, Udhaya Shankar M served as Head – HR Operations at Metro Brands Ltd
The Avatar: Fire and Ash visuals were displayed through static placements, including exterior train wraps and station-level panels
Vaishnavi Deshpande Dec 19, 2025 6:02 PM
‘Stranger Things’ mania reaches India with creative metro and billboard installations following London
Vaishnavi Deshpande Nov 28, 2025 3:56 PM
SW Network will support FILA’s digital reach among young consumers and handle Foot Locker’s mainline creative work to build its presence in India’s sneaker market
e4m Staff Nov 26, 2025 1:16 PM
Prior to this, Ariff Bham was associated with Reliance Brands Limited
e4m Staff Nov 7, 2025 12:34 PM
The station’s positioning within Goregaon West makes it a vital hub for both daily commuters and the growing residential population
e4m Staff Aug 19, 2025 3:42 PM
Reliance Consumer Products bags exclusive pouring rights for Hyderabad Metro
‘Metro… In Dino’ integrates brand elements organically, enhancing viewer engagement without compromising the film’s emotional tone
Sunidhi Vijay Jul 8, 2025 8:45 AM
Posters with cheeky slogans such as “Dance like nobody’s watching – just not on the metro” and “Your performance deserves a bigger stage than the metro” have started appearing across stations
e4m Staff May 30, 2025 12:29 PM
The mandate encompasses strategy development, content orchestration, and platform management across major online channels
e4m Staff May 29, 2025 12:52 PM
Made in collaboration with Schbang, the campaign kick started in the metro across Delhi NCR on February 5
e4m Staff Feb 18, 2025 3:34 PM
MMOPL has granted Times OOH rights to administer advertisement sites on Mumbai Metro
e4m Desk Aug 28, 2024 11:50 AM
Prior to this, Mohit Dhanjal was with Reliance Retail as Chief Revenue Officer - Reliance Beauty
The mandate includes exclusive advertising rights across 27 stations and 31 trains
e4m Staff Jul 30, 2024 6:10 PM
Nandadeep Jayakar has three decades of experience in management, operations and supply chain
e4m Staff Jul 25, 2024 12:41 PM
The campaign aimed to rekindle the love of physical reading and involved a series of engaging activities that brought together readers, celebrities, and authors
e4m Staff Jul 23, 2024 6:41 PM
Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
e4m Desk May 10, 2024 12:03 PM
The challenge invites artists from all backgrounds to envision their cities in imaginative and captivating ways
e4m Staff Apr 25, 2024 12:51 PM
Delhi Metro Rail Corporation (DMRC) awards the naming rights for Inderlok, South Extension & Rajouri Garden metro stations to Bank of Baroda
e4m Staff Mar 26, 2024 5:51 PM
Roch will be responsible for driving marketing strategies for inhouse brands at MBL and FitFlop
e4m Staff Mar 11, 2024 11:03 AM
Zomato brought a smile on everyone’s faces as it took over the PSA system in the Mumbai Metro recently
e4m Staff Jan 22, 2024 5:35 PM
Anindita Sinha, head of corporate communications, L&T Metro Rail (Hyderabad) Ltd, talks about women in management positions in PR and how her father encouraged her to explore her life
exchange4media Staff Mar 22, 2023 3:56 PM
Reports say that the non-fare revenue generated from the exercise is pegged at Rs 40 crore annually
exchange4media Staff Sep 22, 2022 10:05 AM
The bids are for nine metro stations of Corridor 1 of Phase I Extension
The agency will build and manage content strategies and creatives for the brand on Facebook, Instagram and Twitter
exchange4media Staff Aug 30, 2022 10:35 AM
The campaign carries a quirky brand messaging - ‘Dimag Matt Khaa, Fritts Kha’
exchange4media Staff Aug 2, 2022 1:52 PM
The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery
exchange4media Staff Jun 21, 2022 6:43 PM