Ariff Bham joins Metro Brands as AVP - Business Head, Sports Division
Prior to this, Ariff Bham was associated with Reliance Brands Limited
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Published: Nov 7, 2025 12:34 PM | 1 min read
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Ariff Bham has announced his new role on LinkedIn. He has joined Metro Brands as AVP – Business Head, Sports Division. “I’m happy to share that I’m starting a new position as AVP - Business Head, Sports Division at Metro Brands Limited!,” he wrote.
In his new role, Bham’s focus will be on building a performance-driven ecosystem where global energy meets Indian scale.
Before joining the footwear retail company, Bham was associated with Reliance Brands Limited for nearly 13 years in various leadership roles, most recently as Business Manager.
Bham shared on LinkedIn that his journey began on the shopfloor at Diesel. Since then, he has launched and led brands such as Brooks Brothers, Salvatore Ferragamo, and Thomas Pink, among others.
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