SW Network bags creative mandate for FILA and Foot Locker from Metro Brands
SW Network will support FILA’s digital reach among young consumers and handle Foot Locker’s mainline creative work to build its presence in India’s sneaker market
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Published: Nov 26, 2025 1:16 PM | 1 min read
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SW Network has partnered with Metro Brands Ltd to manage the digital creative mandate for FILA and the mainline creative duties for Foot Locker.
Through this partnership, SW Network aims to amplify FILA’s digital presence, bringing the global athleisure brand closer to India’s young, style-conscious audience through contemporary storytelling and engaging digital experiences. For Foot Locker, the agency will lead the mainline creative strategy to position the brand as the go-to destination for sneaker culture in India.
Pranav Agarwal, Co-founder of SW Network, expressed his enthusiasm for the collaboration, stating, “We’re excited to bring new energy to both FILA and Foot Locker. Our goal is to go beyond advertising and create work that connects with the community, sparks conversations, and inspires the next generation of trendsetters.”
Echoing this sentiment, Meenakshi Samantaray, Head of Marketing (AVP), Sports Division, Metro Brands Ltd. added, “With the athleisure market on the rise, Metro Brands Ltd. are focused on defining and leading this category. Collaborating with Sociowash, brings deep creative insight and cultural understanding, helps us amplify this vision and connect with our audiences culturally and strategically.”
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