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Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states
Imran Fazal May 27, 2026 4:12 PM
Mumbai gears up for the 13th edition of IMPACT 50 Most Influential Women 2025, honouring trailblazers across tech, advertising, media, marketing, and business
e4m Staff May 26, 2026 9:10 AM
As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape
Anuja Jain May 25, 2026 9:14 AM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
The Madison World Chairman says agency consolidation is inevitable after years of talent build-up, believes AI investments are now non-negotiable for relevance, and more
Imran Fazal May 21, 2026 10:54 AM
Speaking at the 80th anniversary celebrations of AAAI, Balsara said the single body representing the advertising agencies/industry served a useful purpose of dealing with the government
e4m Staff May 20, 2026 8:15 PM
She has held senior roles at organizations such as TikTok (Bytedance), Weber Shandwick, Alibaba Group, and Danube Group, with her early career at Blinkit and India Today
e4m Staff May 19, 2026 1:37 PM
Dheeraj Nagpal has over 15 years of experience across growth, biz strategy and consumer businesses, while Madhur Acharya has over 12 years of experience in scaling digital-first consumer brands
e4m Staff May 13, 2026 4:20 PM
Mayank Bhatnagar returns to Madison with over 25 years of experience across India, Malaysia and Singapore
e4m Staff May 13, 2026 11:00 AM
The BCI filed a strongly worded additional affidavit in the Delhi High Court challenging the competition regulator’s authority to frame rules affecting advocates and legal representation
Imran Fazal May 12, 2026 9:05 AM
The broader delegation also includes Sufi Motiwala, Ishita Mangal, Nidhi Kumar Ishani Mitra, among others
Shalinee Mishra May 11, 2026 6:06 PM
Prior to this, Nilesh Bagaria was associated with Madison Media for nearly 14 years
e4m Staff May 11, 2026 8:09 AM
Madison Media will be responsible for media strategy, planning and buying for the brand
e4m Staff May 4, 2026 12:38 PM
At Lenskart, Acharya was handling two roles: Global Business Head of Aqualens and Vice President-E-commerce for Lenskart.com
Madhur Sugar, on the lookout for a creative partner, has called for a pitch in Mumbai; incumbent agency - Dentsu Creative Webchutney - not participating
Neeta Nair Apr 29, 2026 9:12 AM
Rajesh Madampath’s expanded responsibilities will include the newly established Sports Division within the Times Group
e4m Staff Apr 27, 2026 8:02 AM
The agency won 6 gold metals, 13 silvers and 14 bronze metals across categories for its creativity and innovation
Sam Balsara, Chairman of Madison World, delivered a data-driven valedictory address at the e4m OOH Conference 2026, laying out a frank diagnosis and a concrete roadmap for the medium
e4m Staff Apr 22, 2026 6:12 PM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
Madison continues to invest in future-ready capabilities through proprietary platforms
Incumbent agency Madison World is understood to be defending the business, while several leading global and domestic media networks have been invited to participate in the multi-stage pitch process
Imran Fazal Apr 7, 2026 12:27 PM
In a conversation with Dr Annurag Batra, Chairman and Editor-in-Chief of e4m Group & BW Businessworld, Sam Balsara shares insights on the evolution and future direction of India’s advertising industry
Sarmad Ali has more than three decades of experience in marketing, advertising, and media management
A top source confirmed to e4m that Havas is still engaged in discussions with Madison, indicating that the conversations remain open-ended and far from closure
Imran Fazal Mar 31, 2026 3:28 PM
Madampath's mandate will focus on scaling the segment and delivering strong growth
e4m Staff Mar 27, 2026 11:40 AM
Under the new structure, Gaurav Dhawan, Gaurav Dewani, Rajesh Madampath will drive the revenue strategy for Times Network across different business segments
e4m Staff Mar 27, 2026 9:05 AM
From emotional storytelling to indulgent food moments, brands found different ways to connect with festive sentiment this week
e4m Staff Mar 21, 2026 8:39 AM
Sharing a screenshot of the account, Madhavan said appropriate steps are being taken” to address the issue
e4m Staff Mar 16, 2026 5:46 PM
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
The campaign features Malayalam television actors Tessa Mariya and Ameen Madathi
e4m Staff Mar 15, 2026 3:00 PM
Produced in association with Footloose Films, the campaign marks Yes Madam’s first collaboration with Rajpal Yadav
e4m Staff Mar 15, 2026 11:00 AM
The CEO at Jiostar will be engaging with faculty and students and strengthen the department’s connections with industry
e4m Staff Mar 12, 2026 1:24 PM
Early bird entries close on 18th March; final entry deadline 10th May with awards gala slated for July
e4m Staff Mar 12, 2026 12:21 PM
Prior to this, Raghuvendra Singh Parihar was with Wavemaker as Business Director
e4m Staff Mar 11, 2026 11:07 AM
Shibu joins Reporter TV from Madison World, where he served as General Manager – Media Buying
As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield
Shantanu David Mar 6, 2026 9:25 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, on why talk around Madison, Wondrlab and Havas signals industry change
Ganapathy Viswanathan Mar 4, 2026 5:49 PM
Industry estimates suggest that one-time DPDP compliance costs for large organisations could range between roughly ₹2.5 crore and ₹18 crore over an 18–24-month cycle
Shantanu David Mar 4, 2026 8:51 AM
Guest Column: Veteran adman Prabhakar Mundkur reflects on the reported Wondrlab-Madison World deal
Prabhakar Mundkur Mar 3, 2026 2:34 PM
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
According to Pitch Madison Advertising Report 2026, India’s ad market reached ₹1,55,105 crore in 2025 under an expanded ADEX definition, marking 12% growth over 2024
e4m Staff Mar 3, 2026 10:52 AM
The AI tag signals a broader attempt to formalise disclosure standards as synthetic media becomes more common across social platforms
e4m Staff Mar 2, 2026 10:28 AM
In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search experience, not just a results page & the need to think beyond a single query
Shantanu David Feb 27, 2026 9:11 AM
The court, however, has ordered that the interim relief granted to Madison earlier will remain in force until the next hearing
e4m Staff Feb 26, 2026 7:12 PM
At the launch of the PMAR 2026, Amit Syngle, MD and CEO of Asian Paints, addressed the evolving dynamics between advertisers, agencies and media owners in an era of constant disruption
e4m Staff Feb 26, 2026 4:54 PM
At the launch of the PMAR 2026, a panel of senior marketers delivered a blunt verdict on the agency ecosystem: ownership, transparency and business partnership matter more than scale or speed
e4m Staff Feb 26, 2026 12:29 PM