From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India

NATIVE CONTENT Aug 25, 2026 5:03 PM

At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for

e4m Staff Aug 20, 2026 8:07 AM

The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi

e4m Staff Aug 18, 2026 4:35 PM

The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition

e4m Staff Aug 12, 2026 12:36 PM

IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement

e4m Staff Aug 7, 2026 10:32 AM

The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling

e4m Staff Jul 22, 2026 8:34 AM

Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate

Shalinee Mishra Jul 21, 2026 9:13 AM

According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations

e4m Staff Jul 20, 2026 8:54 AM

With the latest infusion, the company's total funding has reached Rs 47 crore

e4m Staff Jul 16, 2026 5:03 PM

The investigators alleged that the operator illegally sourced and redistributed JioStar's encrypted broadcast signals after its distribution agreement had been terminated

Imran Fazal Jul 7, 2026 8:35 AM

MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns  across multiple cable operators

Imran Fazal Jul 6, 2026 8:52 AM

Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning

Sunidhi Vijay Jul 1, 2026 9:11 AM

In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today

Ritika Upmanyu Jun 25, 2026 12:20 PM

Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage

Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM

Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

L. Adimoolam Jun 17, 2026 12:27 PM

Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent

Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM

Pahadi Local is a fast-growing Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations

e4m Staff Mar 9, 2026 6:50 PM

With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content

Sunidhi Vijay Jan 27, 2026 9:11 AM

India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

Brij Pahwa Dec 3, 2025 3:52 PM

Ibrahim Ali Khan will lend his image to the new Azzaro Wanted local campaign, featuring the Forever Wanted Elixir fragrance

e4m Staff Sep 24, 2025 3:18 PM

Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India

NATIVE CONTENT Sep 10, 2025 1:11 PM

Locally Yours showcases these everyday heroes through a series of portraits and films that capture their commitment, heritage and entrepreneurial spirit

e4m Staff Sep 2, 2025 10:59 AM

Unified tech stack, control tower visibility, and partner aggregation enable rapid delivery at scale for D2C and enterprise brands

e4m Staff Jul 24, 2025 4:51 PM

With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook

Kanchan Srivastava Jun 19, 2025 9:04 AM

From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing isn’t a “regional” advertising boom—it’s a foundational reset

Shantanu David May 7, 2025 9:17 AM

The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday

e4m Staff Jan 22, 2024 3:58 PM

The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers

e4m Staff Jan 3, 2024 12:26 PM

The installations have been put up on the Western line

Tanzila Shaikh Aug 18, 2023 7:43 PM

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

Sohini Ganguly Aug 11, 2023 9:05 AM

Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation

exchange4media Staff Jun 15, 2023 11:56 AM

AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India

exchange4media Staff Jun 6, 2023 1:57 PM

High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands

Nilanjana Basu Feb 24, 2023 8:33 AM

As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector

Rachna Lokhande Feb 13, 2023 9:02 AM

At the e4m NewsNext virtual conference, Avinash Kaul, CEO, Network18 & MD History TV18, shared that the digital channel will bring local district news at one center

exchange4media Staff May 2, 2022 9:12 AM

While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines

Mansi Sharma Dec 28, 2021 9:05 AM

The ministry has sought replies from 16 organisations and industry bodies

exchange4media Staff Sep 21, 2021 7:57 AM

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year

Noel Dsouza Jan 15, 2021 8:21 AM

Dheeraj Gupta, Founder & MD, Jumboking, speaks to Kailashnath Adhikari, MD, Governance Now, in the latest edition of the platform's Visionary Series

exchange4media Staff Jan 8, 2021 9:22 AM

The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season

exchange4media Staff Oct 15, 2020 9:25 AM

Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector

Nafisa Shaheen Oct 8, 2020 9:12 AM

Prior to this, Jain was with ShareChat as Lead - Corporate Communications and Regional Outreach

exchange4media Staff Oct 3, 2020 1:23 PM

Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group

exchange4media Staff Sep 11, 2020 8:55 AM

The Amazon campaign built around the ‘Aatmanirbhar Bharat’ sentiment is poised to connect positively with Indian sellers & consumers, say industry observers

Misbaah Mansuri Sep 1, 2020 8:40 AM

The mandate will cover the brand's entire existing product portfolio and future launches

exchange4media Staff Aug 27, 2020 9:01 AM

The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior

exchange4media Staff Aug 4, 2020 11:24 AM

The podcasts feature content in five languages, including English, Hindi, Tamil, Marathi and Bengali

exchange4media Staff Jul 24, 2020 1:40 PM

Nikhil Joshi, Teja Gudluru, Vasudev Jagarlamudi, Ram Malay, Kiran Dham and Udit Pathak presented their views on technology trends transforming workplace in COVID-19 at the e4m-Media Mantra webinar

exchange4media Staff Jul 9, 2020 12:28 PM

The initiative makes Wizikey the largest regional press distribution network

exchange4media Staff Jul 8, 2020 4:14 PM

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

The brand' focuses on its 'Nation First' credo and showcases products that reflect the spirit of 'Make in India'

exchange4media Staff Jun 16, 2020 5:19 PM