Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent

Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM

Pahadi Local is a fast-growing Indian beauty and wellness brand known for its nature-led, Himalayan-inspired formulations

e4m Staff Mar 9, 2026 6:50 PM

With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content

Sunidhi Vijay Jan 27, 2026 9:11 AM

India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

Brij Pahwa Dec 3, 2025 3:52 PM

Ibrahim Ali Khan will lend his image to the new Azzaro Wanted local campaign, featuring the Forever Wanted Elixir fragrance

e4m Staff Sep 24, 2025 3:18 PM

Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India

NATIVE CONTENT Sep 10, 2025 1:11 PM

Locally Yours showcases these everyday heroes through a series of portraits and films that capture their commitment, heritage and entrepreneurial spirit

e4m Staff Sep 2, 2025 10:59 AM

Unified tech stack, control tower visibility, and partner aggregation enable rapid delivery at scale for D2C and enterprise brands

e4m Staff Jul 24, 2025 4:51 PM

With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook

Kanchan Srivastava Jun 19, 2025 9:04 AM

From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing isn’t a “regional” advertising boom—it’s a foundational reset

Shantanu David May 7, 2025 9:17 AM

The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday

e4m Staff Jan 22, 2024 3:58 PM

The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers

e4m Staff Jan 3, 2024 12:26 PM

The installations have been put up on the Western line

Tanzila Shaikh Aug 18, 2023 7:43 PM

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

Sohini Ganguly Aug 11, 2023 9:05 AM

Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation

exchange4media Staff Jun 15, 2023 11:56 AM

AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India

exchange4media Staff Jun 6, 2023 1:57 PM

High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands

Nilanjana Basu Feb 24, 2023 8:33 AM

As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector

Rachna Lokhande Feb 13, 2023 9:02 AM

At the e4m NewsNext virtual conference, Avinash Kaul, CEO, Network18 & MD History TV18, shared that the digital channel will bring local district news at one center

exchange4media Staff May 2, 2022 9:12 AM

While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines

Mansi Sharma Dec 28, 2021 9:05 AM

The ministry has sought replies from 16 organisations and industry bodies

exchange4media Staff Sep 21, 2021 7:57 AM

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year

Noel Dsouza Jan 15, 2021 8:21 AM

Dheeraj Gupta, Founder & MD, Jumboking, speaks to Kailashnath Adhikari, MD, Governance Now, in the latest edition of the platform's Visionary Series

exchange4media Staff Jan 8, 2021 9:22 AM

The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season

exchange4media Staff Oct 15, 2020 9:25 AM

Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector

Nafisa Shaheen Oct 8, 2020 9:12 AM

Prior to this, Jain was with ShareChat as Lead - Corporate Communications and Regional Outreach

exchange4media Staff Oct 3, 2020 1:23 PM

Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group

exchange4media Staff Sep 11, 2020 8:55 AM

The Amazon campaign built around the ‘Aatmanirbhar Bharat’ sentiment is poised to connect positively with Indian sellers & consumers, say industry observers

Misbaah Mansuri Sep 1, 2020 8:40 AM

The mandate will cover the brand's entire existing product portfolio and future launches

exchange4media Staff Aug 27, 2020 9:01 AM

The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior

exchange4media Staff Aug 4, 2020 11:24 AM

The podcasts feature content in five languages, including English, Hindi, Tamil, Marathi and Bengali

exchange4media Staff Jul 24, 2020 1:40 PM

Nikhil Joshi, Teja Gudluru, Vasudev Jagarlamudi, Ram Malay, Kiran Dham and Udit Pathak presented their views on technology trends transforming workplace in COVID-19 at the e4m-Media Mantra webinar

exchange4media Staff Jul 9, 2020 12:28 PM

The initiative makes Wizikey the largest regional press distribution network

exchange4media Staff Jul 8, 2020 4:14 PM

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

The brand' focuses on its 'Nation First' credo and showcases products that reflect the spirit of 'Make in India'

exchange4media Staff Jun 16, 2020 5:19 PM

The campaign was kickstarted by highlighting 'India Se Duniya Tak' narrative with a series of specially curated creatives across its social media handles

exchange4media Staff Jun 16, 2020 1:14 PM

Will Promote ‘Made In India’ products as part of PM’s 'Vocal For Local' initiative

exchange4media Staff Jun 14, 2020 8:00 PM

The initiative is a response to India's call for Vocal for Local, helping local businesses expand their audience reach

exchange4media Staff Jun 9, 2020 11:01 AM

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts

Tasmayee Laha Roy Jun 9, 2020 8:20 AM

The campaign & the anthem 'Ye Bharat Hai Hamara, Ye Dabur Hai Hamara', seek to showcase the strong legacy of various Dabur brands and their role in the everyday lives of consumers

exchange4media Staff Jun 4, 2020 6:39 PM

The new division will help amplify work of sustainable brands

exchange4media Staff Jun 2, 2020 10:00 PM

The brand has launched the Desh Ki Dhara anthem created by Wavemaker and Radio Mirchi

exchange4media Staff Jun 2, 2020 1:46 PM

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun

exchange4media Staff May 21, 2020 1:09 PM

Experts agree on the need for strategic and targeted communications from brands in being Vocal for Local while cautioning them to not be protectionist and isolationist

Nafisa Shaheen May 19, 2020 4:01 PM

The new logo is a homage to 21,500 patrons and a glimpse at the future credit inclusion

exchange4media Staff Mar 23, 2020 7:04 PM

Mirum India will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management

exchange4media Staff Feb 24, 2020 3:01 PM

Founder & CEO of Way2online Raju Vanapala shares how Way2News became India’s number 1 hyper-local news app

Shreshtha Verma Feb 21, 2020 8:19 AM

The new service is a one-stop solution for an impactful and ROI driven store launch

exchange4media Staff Feb 13, 2020 4:14 PM

Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing

Misbaah Mansuri Feb 3, 2020 8:43 AM