HT Smartcast goes Vocal for Local with shows centred on regional culture and news

The podcasts feature content in five languages, including English, Hindi, Tamil, Marathi and Bengali

e4m by exchange4media Staff
Updated: Jul 24, 2020 3:47 PM
anjaane raaste

HT Smartcast is India’s youngest and fastest-growing podcast platform with the largest catalogue of podcasts. It encompasses specially curated podcasts across HT Media’s businesses such as livemint, Hindustan Times, livehindustan, Fever FM, Radio Nasha, Radio One and Health Shots. HT Smartcast produces podcasts covering a variety of genres like politics, news, entertainment, mythology, lifestyle etc.

By combining the energy of Fever FM and the credibility of Hindustan Times, HT Smartcast allows listeners to delve deep into topics and understand them without having to set aside time to read or watch a video. The audio content offered by HT Smartcast is comprehensive and byte-sized, a perfect companion for your daily commutes and busy routines. It is India’s largest podcast publisher with over 120 shows across 40+ genres and over 6 million listens.

HT Smartcast has also featured shows covering local culture and regional news. Tales from Delhi is a show by Shiv Sunny, Principal Correspondent with the Hindustan Times. He brings to you stories from the gullies of Delhi. These are empowering stories of survival and change to enable you to see through these tough times. Listen to Tales from Delhi here. Mint Delhi Decoded is now back with its season 2. In each episode, Pretika Khanna, Senior Content Creator at Mint, dives deep into the most famous buildings and landmarks of Delhi and their stories, through pincodes. Listen to Mint Delhi Decodedhere.

Smart News is a region-specific news series produced by livehindustan and Hindustan Times. The shows provide you with the latest updates and informationspecific to one region. Get to know the latest updates from the leather city of Kanpur on Kanpur Smart News here. Lucknow news breaks first on Lucknow Smart News here and get the latest updates from the city of the TajMahal on Agra Smart News here. Executive Editor at Hindustan Times, Sachin Kalbag and Radio Nasha’s RJ Rohini Ramnathan bring to you news from Mumbai in Mumbai Smart News. Listen to it here.

AnjaaneRaastetakes you on a journey across India’s significant landmarks. From Ladakh to Mahabalipuram, Gandhinagar to Gangtok - discover India’s greatest treasures. Accompanying you on this journey is renowned historian, author and host, RanaSafvi. Listen to AnjaaneRaastehere.

Pragya Gulati, Partnerships Head at HT Smartcast said, “Regional content is bound to grow. We are making efforts in bringing region-specific content and language-specific content to our listeners. We currently have content in 5 languages including English, Hindi, Tamil, Marathi and Bengali. It is the encouragement and positive feedback from our listeners that has kept us going.”

All HT Smartcast productions can be found on major streaming platforms like Spotify, JioSaavn, Gaana, Audioboom, Hubhopper and more. You will also find all content on the HT Smartcast official website. Click here to access the website. HT Smartcast is also present across social media platforms including Facebook, Instagram, Twitter, LinkedIn and YouTube.

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