regional-content

Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted

Ssharad Alwe 11-January-2019

Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up

exchange4media Staff 20-November-2018

Umang Bedi, President, Dailyhunt, discusses the changing Internet consumption pattern which indicates how regional language online users are driving the next phase of Internet adoption in India

Apeksha Mishra 28-September-2018

Kataria, CEO, India & SAARC, Godrej Consumer Products Limited, delivered the keynote address at Content JAM

exchange4media Staff 10-September-2018

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Venkata Susmita Biswas 02-April-2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Akshata R Murthy 07-December-2017

Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses

Ruhail Amin 31-May-2017

A recent study by Google and KPMG showcases how regional content is shaping the digital revolution in India and redefining engagement on the digital platform

exchange4media Staff 08-May-2017