regional-content
Anuradha Gudur

Gudur, Business Head, Zee Telugu & Zee Cinemalu talks about the channel’s 3-year journey, the relevance of movie channels during the OTT age and the future of movie channels in the Indian market

Neethu Mohan Oct 11, 2019 8:22 AM

Carvaan Mini Assamese

Carvaan Mini Legends - Assamese comes pre-loaded with 351 super hit songs and offers other power-packed features like AM/FM, Aux, Bluetooth and USB

exchange4media Staff Oct 1, 2019 3:31 PM

MX Player Regional Originals

Adds Telugu MX Originals, Kalaham Madhuram & Beyond Breakup as well as two slice-of-life Marathi Originals, Pandu and Once A Year

exchange4media Staff Sep 23, 2019 2:26 PM

television

Industry experts believe lower costs and higher reach are giving advertising in regional content a push

Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM

RanBuck

The Global SVP of Taboola says India is a good chunk of their overall business, contributing 30 per cent to the Asia Pacific business revenue

Simran Sabherwal Sep 3, 2019 8:25 AM

MatruBharti

Launches Matrubharti Vishesh, a premium content section in the Matrubharti app and website for streaming of regional theatrical plays, short films, OpenMics and literature festivals

exchange4media Staff Jul 18, 2019 7:25 PM

Shridhar Mishra

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

SonyLIV

The platform has added TV shows, web originals, and films to enable its viewers in South India to enjoy a localised viewing experience

exchange4media Staff May 29, 2019 9:11 AM

SsharadAlwe

Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted

Ssharad Alwe Jan 11, 2019 8:47 AM

Mirzapur

Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up

exchange4media Staff Nov 20, 2018 8:44 AM

Umang Bedi, President, Dailyhunt, discusses the changing Internet consumption pattern which indicates how regional language online users are driving the next phase of Internet adoption in India

Apeksha Mishra Sep 28, 2018 8:56 AM

Kataria, CEO, India & SAARC, Godrej Consumer Products Limited, delivered the keynote address at Content JAM

exchange4media Staff Sep 10, 2018 9:00 AM

Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Venkata Susmita Biswas Apr 2, 2018 8:54 AM

Catch-up game on as regional media gains ground on the back of ad spends

Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses

Ruhail Amin May 31, 2017 8:24 AM

Net surfers in vernacular languages grew from 42 million in 2011 to 234 million in 2016: Report

A recent study by Google and KPMG showcases how regional content is shaping the digital revolution in India and redefining engagement on the digital platform

exchange4media Staff May 8, 2017 7:56 AM