As audiences increasingly gravitate toward language-first and culturally rooted stories, regional OTT platforms have become the next frontier of digital entertainment and brand engagement

Pooja Yadav Oct 25, 2025 9:15 AM

In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and expansion plans

Kanchan Srivastava May 20, 2025 9:00 AM

As the sector prepares for Union Budget 2025, industry leaders are calling for policies that not only sustain this momentum but also foster innovation, inclusivity, and global competitiveness

Shantanu David Jan 30, 2025 8:48 AM

Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more

Tanzila Shaikh Sep 1, 2023 8:07 AM

Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts

Sonam Saini Jan 11, 2022 9:09 AM

Last one year has seen regional OTT platforms mushrooming in markets like Maharashtra, Gujarat, Kerala, Karnataka, Andhra Pradesh-Telangana and Tamil Nadu

Javed Farooqui Aug 3, 2021 7:58 AM

FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward

Javed Farooqui Jun 16, 2021 8:40 AM

The platform has also launched new original shows across languages like Hindi, Kannada and Telugu

exchange4media Staff Apr 8, 2021 1:00 PM

ZEE5 India Chief Business Officer Manish Kalra talks about the platform’s plan for regional markets, their ‘Any Time Manoranjan' campaign and more

Javed Farooqui Mar 12, 2021 8:49 AM

Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities

Javed Farooqui Feb 9, 2021 9:07 AM

In a conversation with e4m, President & Head - Infotainment, Kids & Regional Entertainment Channels, Star & Disney India talks about the importance of regional markets and feeds for Nat Geo

Sonam Saini Feb 1, 2021 8:32 AM

The list of top ads in six Indian languages is an indication of consumer preferences leaning towards regional content

exchange4media Staff Dec 23, 2020 1:54 PM

The channel Dangal Kannada will be available to its viewers from September 30, 2020 across DTH and local cable networks

exchange4media Staff Sep 29, 2020 6:56 PM

Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group

exchange4media Staff Sep 11, 2020 8:55 AM

The podcasts feature content in five languages, including English, Hindi, Tamil, Marathi and Bengali

exchange4media Staff Jul 24, 2020 1:40 PM

The partnership will give Tata Sky Binge subscribers access to ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content

exchange4media Staff May 27, 2020 12:16 PM

Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand

Shikha Paliwal Mar 27, 2020 8:41 AM

Some of the upcoming plans include the production of local content and a talent hunt titled ‘Bangladesh’s Global Superstar’

exchange4media Staff Jan 15, 2020 3:12 PM

Anchored by Pradeep Machiraju and Shyamala, Sankranti Sambaralu brought Zee Telugu Kutumbam under one roof, over the occasion of Makar Sankranti

exchange4media Staff Jan 8, 2020 10:48 AM

Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020

Harikrishnan Pillai Jan 3, 2020 8:50 AM