live
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
Prior to joining YRF, he was associated with Collective Artists Network
e4m Staff Jul 13, 2026 1:50 PM
thumpN plans to use the fresh capital to expand its AI-powered platform
e4m Staff Jul 11, 2026 5:18 PM
Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
Chaudhuri joins Zee from Tips Music, where he worked as Senior General Manager – Brand Partnerships (North)
Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform
e4m Staff Jun 29, 2026 12:37 PM
The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030
e4m Staff Jun 25, 2026 7:41 PM
Subject to shareholder appointment, Rafa will join HEINEKEN on 1 October 2026
e4m Staff Jun 23, 2026 4:07 PM
He previously served as Managing Editor of the Hindi news channel India Daily Live
e4m Staff Jun 19, 2026 9:06 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 11, 2026 5:53 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
Imran Fazal Jun 11, 2026 9:24 AM
The company has reported that revenue more than doubled during the last financial year
e4m Desk Jun 10, 2026 10:40 AM
Prior to his elevation, Akhil Juluru held the role of General Manager - Business at the company
Singh has served as Executive Vice President, Asia-Pacific at Colgate-Palmolive since joining the company
He most recently served as President - Enterprise Oral Care at Colgate-Palmolive
Mihir Ranjan served as the Managing Editor at the Hindi news network
e4m Staff May 26, 2026 10:45 AM
Amit Gajwani succeeds Prameela Kalive, who will continue with Mastek until the end of June 2026
e4m Staff May 19, 2026 2:28 PM
HuellaNXT is a live programmatic infrastructure layer designed to scale interactive, AI-enabled and creatively rich advertising experience
e4m Staff May 18, 2026 4:59 PM
Following the acquisition, LiveRamp will continue to be led by CEO Scott Howe, who will report directly to Publicis Groupe CEO Arthur Sadoun
e4m Staff May 18, 2026 7:58 AM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
Manoj Nagpal will report to Scott Bajtos, Global Vice President, Consulting, Customer Engineering & Customer Success at Adobe
e4m Staff May 4, 2026 11:00 AM
For the March quarter, revenue was up 6% quarter-on-quarter, and 196% year-on-year
e4m Staff Apr 29, 2026 4:28 PM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
Days after its release, ‘Still Alive’ is driving online conversations, with brands and users creating content inspired by the special
Vaishnavi Deshpande Apr 10, 2026 3:05 PM
The Olive Crown Awards recognise and celebrate creative excellence in communicating sustainability and environmental responsibility through advertising and media
e4m Staff Apr 10, 2026 12:50 PM
Paroma Dayal will report to Rohit Potphode, Managing Partner - Sports, Gaming, eSports & Live Experiences, dentsu India
Guest Column: Khushboo Mattoo, a journalist turned artist, talks about YouTuber and creator Samay Raina, and his latest comedy special ‘Still Alive’
Khushboo Mattoo Apr 9, 2026 9:18 AM
The revival of ‘India’s Got Latent’ follows a 2025 controversy, when an episode’s viral remarks led to criticism, legal scrutiny, and multiple FIRs
Shalinee Mishra Apr 8, 2026 8:08 AM
The stand-up comedy special marks his comeback more than a year after backlash forced him to take down his show
The service has been launched in partnership with Adani Airports, and Blinkit has positioned it as a first-of-its-kind quick commerce model within an airport setting
Vaishnavi Deshpande Apr 1, 2026 7:13 PM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Swiggy and Zomato have raised prices again in India. Sources tell e4m such hikes often come without formal communication, seen as business strategy rather than consumer-facing decisions
Pooja Yadav Mar 26, 2026 9:32 AM
After years of subsidised pricing and heavy discounts aimed at building user habits, platforms seem to now be focusing on improving margins and moving toward profitability
Vaishnavi Deshpande Mar 25, 2026 2:18 PM
From witty one-liners on paper bags to seasonal illustrations, India’s quick commerce ecosystem is quietly evolving into a high-frequency advertising medium, built one doorstep at a time
Aryendra Khan Mar 24, 2026 9:04 AM
In this role, Rohan will drive the strategic direction and operations of the group’s restaurant business, which includes PizzaExpress, Chili’s, P.F. Chang’s, and Olive Garden, among others
e4m Staff Mar 24, 2026 8:13 AM
Prior to this appointment, Hardik Jhaveri served as General Manager at Hill’s Pet Nutrition
e4m Staff Mar 14, 2026 10:14 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes
Ganapathy Viswanathan Mar 13, 2026 8:04 AM
The report, titled ‘Beyond Attention. Into Immersion’, explores how experiential marketing is moving from the margins of marketing plans to the centre of brand strategy
e4m Staff Mar 12, 2026 6:03 PM
Sonal Varma brings with her more than 15 years of experience shaping fan-first events and community-led cultural platforms
e4m Staff Mar 12, 2026 12:06 PM
Advertisers and rights holders now require credible intelligence that captures brand presence across the evolving media landscape, said the company
e4m Staff Mar 11, 2026 5:07 PM
The film reminds India that a delivery partner’s capability is not defined by their gender
According to the EY report, while indirect revenues were driven by travel, hospitality and tourism, tier II and tier III cities contributed 49% of total attendance, underscoring demand beyond metros
e4m Staff Mar 6, 2026 11:07 AM