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Google Faces Italian Fine Over YouTube Gambling Ads After Court Ruling?blur=25

Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties

e4m Desk Jul 16, 2026 5:30 PM

Gaurav Pande Takes the Helm as CEO of Creamline Dairy?blur=25

To further elevate Creamline Dairy's presence across South India

e4m Staff Jul 16, 2026 12:21 PM

Enforcement Directorate?blur=25

According to a press release issued by the ED's Raipur Zonal Office on July 10, the attached assets include residential properties, land parcels, equity shares and other securities

e4m Staff Jul 16, 2026 9:58 AM

MIB Expands Inter-Ministerial Committee to Include Community Radio?blur=25

New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error

Imran Fazal Jul 15, 2026 9:59 PM

Broadcasters Support MIB's Action Against Telegram Piracy Practices?blur=25

The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy

Imran Fazal Jul 15, 2026 9:03 AM

MIB Mandates Accessibility Disclosures for Movie Ticketing Platforms?blur=25

The directive has been issued to all major online movie ticketing platforms and ticket aggregators

e4m Staff Jul 15, 2026 8:17 AM

Vikas Garg?blur=25

The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA

e4m Staff Jul 14, 2026 7:45 PM

WAVES?blur=25

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others

Imran Fazal Jul 14, 2026 5:43 PM

gaming?blur=25

e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings

Imran Fazal Jul 14, 2026 12:31 PM

Head Digital moves SC to review twin online gaming rulings?blur=25

Both petitions have also sought an oral hearing in open court, contending that allowing the judgments to stand would result in a ‘grave miscarriage of justice’

Imran Fazal Jul 13, 2026 11:24 AM

Deepak Jacob Leaves Dream Sports to Rejoin Private Legal Practice?blur=25

At Dream Sports, Deepak Jacob served as President and Group General Counsel

e4m Staff Jul 11, 2026 11:18 AM

The Leela Palace Ad?blur=25

Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation

e4m Staff Jul 8, 2026 3:58 PM

telegram?blur=25

According to the notification, infringing activities on Telegram include the unauthorised copying, hosting, streaming, distribution and sharing of cinematograph films

e4m Staff Jul 4, 2026 4:16 PM

Pavan Kaushik's The Fifth Estate?blur=25

Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape

e4m Staff Jul 3, 2026 10:49 AM

IPL 2026?blur=25

The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV

e4m Staff Jun 29, 2026 1:55 PM

BAG Films and Media Limited?blur=25

Earlier, in March 2026, the company had issued 2 crore convertible warrants to STMSL on a preferential basis

e4m Staff Jun 29, 2026 9:50 AM

Real Money Gaming Sector Seeks GST Relief After Supreme Court Ruling?blur=25

Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms

Imran Fazal Jun 26, 2026 9:22 AM

M. Gautham Machaiah?blur=25

Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah

M. Gautham Machaiah Jun 24, 2026 12:44 PM

Nipun Aggarwal and Vinod Kannan Lead Race for Air India CEO Position?blur=25

The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April

e4m Staff Jun 20, 2026 10:49 AM

IPL?blur=25

TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV

e4m Staff Jun 18, 2026 1:47 PM

AI Companies Shift Focus to Building Daily Habits for Success?blur=25

As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine

Anuja Jain Jun 18, 2026 9:33 AM

RBI's New Influencer Marketing Rules Aim for Greater Compliance?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

Shalinee Mishra Jun 18, 2026 8:51 AM

RBI Enforces New Rules on Influencer Marketing and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 16, 2026 12:15 PM

News18 India Unveils New Primetime Line-Up with Top Anchors?blur=25

Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra will have shows as part of the primetime line-up

e4m Staff Jun 15, 2026 1:02 PM

zee FIFA?blur=25

Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company

e4m Staff Jun 12, 2026 7:11 PM

AI?blur=25

Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem

Arpit Srivastava Jun 11, 2026 11:33 AM

When AI does the shopping, who sees the advertising??blur=25

For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

Shantanu David Jun 10, 2026 9:10 AM

India's Declining Fertility Rate: A Shift in Consumer Dynamics?blur=25

Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy

Prabhakar Mundkur Jun 9, 2026 9:37 AM

Supreme Court draft sets tone for India’s AI rules?blur=25

Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability

Anuja Jain Jun 8, 2026 9:12 AM

The Air India Building: A masterclass in brand visibility before the digital age?blur=25

Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations

Ganapathy Viswanathan Jun 6, 2026 11:55 AM

Titan's Strategy: 70% of Watch Purchases Happen Offline, Says CMO Ranjani Krishnaswamy?blur=25

Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more

Anuja Jain Jun 3, 2026 9:10 AM

Travel influencers?blur=25

Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships

Sunidhi Vijay Jun 2, 2026 8:51 AM

Gaming?blur=25

Unlike earlier tax rulings narrowly confined to sector-specific questions, the Supreme Court’s language appears intentionally expansive

Imran Fazal May 29, 2026 7:04 PM

Premjeet Sodhi?blur=25

Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes

Premjeet Sodhi May 29, 2026 6:55 PM

Influencers?blur=25

Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions

Sunidhi Vijay May 29, 2026 9:12 AM

SC GST Ruling Sparks Insolvency Concerns for Online Gaming Firms?blur=25

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

After austerity call, fuel inflation puts India’s ad economy on edge?blur=25

Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts

Kanchan Srivastava May 28, 2026 9:02 AM

ASG N. Venkataraman?blur=25

For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry

Imran Fazal May 28, 2026 8:08 AM

online gaming?blur=25

The court rejected the argument advanced by gaming companies that games of skill automatically fall outside the legislative competence of states

Imran Fazal May 27, 2026 4:12 PM

SC verdict tomorrow on states’ power to ban online games played for stakes?blur=25

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

Sun TV posts Rs 883 crore as Q4 revenue from operations?blur=25

Total income for the quarter came in at Rs 982 crore, slipping 17% YoY

e4m Staff May 22, 2026 12:07 PM

TV channels?blur=25

Broadcasters also criticized proposals around cross-holding restrictions, claiming they could force media companies to dilute ownership in their own streaming businesses

Imran Fazal May 19, 2026 8:28 AM

tv?blur=25

Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing

Shubhranshu Singh May 18, 2026 8:15 PM

real money gaming industry?blur=25

The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators

Imran Fazal May 15, 2026 8:46 AM

Bengaluru court extends ED custody of 3 Gameskraft founders till May 19?blur=25

The Karnataka HC is scheduled to hear petitions filed by Vikas Taneja, Prithviraj Singh and Deepak Singh Ahlawat challenging legality of their arrests

e4m Staff May 14, 2026 9:24 AM

As D2C brands go offline, can omnichannel growth stay profitable??blur=25

The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships

Sunidhi Vijay May 13, 2026 8:55 AM

ASCI, guidelines, AI,  synthetically generated content, advertising?blur=25

ASCI’s draft guidelines push for focusing on consumer outcomes rather than regulating the technology itself

e4m Staff May 12, 2026 11:48 AM