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Online Marketing

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour

Shreshtha Verma Oct 14, 2019 8:54 AM

SachineKhaire

We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited

exchange4media Staff Oct 12, 2019 8:22 AM

Kantar Frrole

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

snapdeal

Snapdeal attributed this growth to the deepening of its focus on “value-priced merchandise”

exchange4media Staff Oct 7, 2019 6:12 PM

snapdeal

The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping

exchange4media Staff Oct 7, 2019 5:24 PM

Anil Kapur

Prior to this, Kapur worked with global Internet technology & financial services provider, Wirecard as the company's Director for India

exchange4media Staff Oct 7, 2019 3:35 PM

Tisya Singh KidsChaupal

KidsChaupal is an online education platform which is designed to create a support system for kids, teachers, instructors and parents to guide and choose the right career path and the skill sets

exchange4media Staff Oct 4, 2019 4:23 PM

Lufthansa

Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories

Shreshtha Verma Oct 3, 2019 8:39 AM

Aegon Life and Paytm

As a part of the tie-up, Paytm will distribute Aegon Life products to its customers

exchange4media Staff Sep 26, 2019 1:16 PM

amazonin

The increased capacity will ensure faster deliveries and enhanced customer experience during the festive season

exchange4media Staff Sep 24, 2019 3:23 PM

Paytm campaign

Aimed at interoperability, Paytm App allows scanning of any QR code for instant payments from linked bank accounts

exchange4media Staff Sep 24, 2019 2:49 PM

Mega Icons Season 2

Building on the success of its maiden edition, Season 2 of the series will feature a strong and exclusive line up of some of India’s mega personalities

exchange4media Staff Sep 19, 2019 4:55 PM

Anushka Sharma Softline Leggings

Softline has rolled out the special campaign to promote its Comfort Fit Pocket Leggings

exchange4media Staff Sep 14, 2019 7:40 AM

Jacqueline Fernandez Lotus WhiteGlow

Fernandez will appear in multimedia campaigns spanning TV, print & digital, as the face for Lotus WhiteGlow Gel Creme, the flagship product from the WhiteGlow range

exchange4media Staff Sep 11, 2019 5:03 PM

Gameskraft DCMN India

The mandate includes managing the brand’s TV media duties across markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics

exchange4media Staff Sep 11, 2019 4:17 PM

Google

The investigation is also said to include other issues such as the use of consumer data

exchange4media Staff Sep 11, 2019 8:55 AM

Policy Bazaar

Through this film PolicyBazaar.com aims to build awareness around insurance being indispensable for working women as they jointly secure their family’s future

exchange4media Staff Sep 10, 2019 3:52 PM

Google Facebook

The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year

exchange4media Staff Sep 9, 2019 2:56 PM