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From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030
e4m Staff Jun 25, 2026 7:41 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
Prashant recently resigned from Tata Consumer Soulfull where she was the Chief Marketing Officer
e4m Staff Jun 17, 2026 3:01 PM
Ravi Chawla, MD & CEO, Gulf Oil Lubricants India, talks about the changing composition of the company's business and more
Sunidhi Vijay Jun 16, 2026 9:19 AM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
Kulfi Collective has named Jayson D’Mello as Chief Innovation Officer, Abhimanyu Singh as Chief Strategy Officer, and Abhinandan Jain as Chief Financial Officer
e4m Staff Jun 10, 2026 12:23 PM
As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands
Sunidhi Vijay Jun 9, 2026 8:58 AM
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
Under this new mandate, Curativity will spearhead the brand’s creative strategy
e4m Staff Apr 28, 2026 10:55 AM
The account is currently handled by Dentsu, which is also part of the pitch
Neeta Nair Apr 24, 2026 10:15 AM
The ministry referred to its existing policy guidelines for IPTV services, first issued on September 8, 2008
e4m Staff Apr 22, 2026 7:54 PM
Brittin to take over from Tim Davie who resigned after the BBC faced intense backlash over the inaccurate editing of a video involving US President Donald Trump
e4m Staff Mar 23, 2026 4:44 PM
Tommy Hilfiger Watches & Jewellery has introduced its Spring Summer 2026 collection
e4m Staff Mar 17, 2026 3:43 PM
Natasha Tuli, Founder of Soulflower, says that while women’s representation in leadership has grown, true leadership goes beyond visibility and is about building institutions that endure
Natasha Tuli Mar 14, 2026 9:05 AM
At Zee Media, Saurav Bhattacharjee is expected to be National Head (Govt Affairs) for TV, digital, and other platforms
e4m Staff Mar 13, 2026 11:12 AM
Experts say the trajectory of newsprint prices will depend largely on how the ongoing geopolitical tensions evolve, particularly their impact on oil prices and shipping routes
Chehneet Kaur Mar 6, 2026 8:58 AM
Bhattacharjee, a senior digital sales leader, exits the network after a long industry career
e4m Staff Feb 11, 2026 11:30 AM
Bad Bunny delivered a historic performance on February 8, 2026 at Levi’s Stadium in Santa Clara, California, becoming the first solo Latino artist to headline the Super Bowl halftime show
As per industry estimates, V-Day brand spends are about Rs 60–Rs 75 crore this year, with big influencers setting the mood at the top of the funnel, and micro, nano creators driving everyday stories
Shalinee Mishra Feb 9, 2026 9:11 AM
dentsu-e4m Digital Advertising Report 2026 shows that India’s digital industry grew 19% in 2024 to close 2025 at ₹71,621 crore, underlining digital’s dominance over traditional advertising channels
Shalinee Mishra Feb 3, 2026 9:24 AM
Acento will rebrand as H/Advisors and remain under the leadership of co-CEOs Alfonso Alonso and Pepe Blanco
SPNI has secured television and digital rights for three seasons, from 2026 till 2028, of the golfing tournaments
e4m Staff Jan 21, 2026 3:50 PM
The league is co-founded by Abhishek Bachchan, Saurav Banerjee, Priyanka Kaul and Dhiraj Malhotra
e4m Staff Jan 21, 2026 12:16 PM
BW Businessworld Chairman Anurag Batra launches Bring Your Own Shark, highlighting leadership through embracing challenges
e4m Staff Jan 12, 2026 4:51 PM
Dolf van den Brink will continue in an advisory role for a period of eight months, starting June 1, 2026
e4m Staff Jan 12, 2026 4:34 PM
Raman Kumar Chugh's Manifest Marketing Management LLC to develop an agency network in India
e4m Staff Dec 16, 2025 10:50 AM
The company’s profit has more than doubled from Rs 4.20 crore in H1 FY23, registering a 118 per cent rise over two years
e4m Staff Nov 17, 2025 2:16 PM
Icons who have changed the heartbeat of Delhi take centre stage in a tribute to endurance, compassion, and the city’s timeless spirit
e4m Staff Oct 14, 2025 4:40 PM
The gala evening on October 10th brought together leaders from across sport, business, fashion, and the arts to honour VDHM’s two-decade journey of breaking barriers
e4m Staff Oct 11, 2025 6:32 PM
Schmitt joins PepsiCo from Walmart, where he currently serves as Executive Vice President and Chief Financial Officer for Walmart US
e4m Staff Oct 10, 2025 2:02 PM
Ten tournaments will be played across cities over the next four months
e4m Staff Sep 5, 2025 12:35 PM
In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and online validation to define self-worth
e4m Staff Aug 18, 2025 6:06 PM
Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix
Sunidhi Vijay Aug 18, 2025 8:23 AM
Rasika Prashant, Co-founder & CMO of Tata Soulfull, took the stage at e4m Health and Wellness Marketing Awards to share her insights on “building a health movement”
e4m Staff Jul 28, 2025 1:56 PM
This strategic association underscores Bagline’s commitment to delivering global fashion-forward travel solutions to Indian consumers
e4m Staff May 30, 2025 1:02 PM
Karan Johar was recently seen at the Cannes Film Festival with Tommy Hilfiger luggage
e4m Staff May 29, 2025 4:58 PM
Waheed Bidiwale named Global CEO and Jean Paul as CEO-South East Asia
e4m Staff May 29, 2025 2:36 PM
As part of the campaign, five lucky winners will be delivered to their moms’ doorsteps in a unique surprise campaign on Mother’s Day weekend
A report from EY noted that India is now home to more than four million influencers—up from approximately 962,000 in 2020—representing a 322% increase over four years
Redwolf’s founders Ameya Thakur, Rahul Jaisheel and Vivek Malhotra will be joining The Souled Store team
e4m Staff Apr 29, 2025 4:24 PM
From heartwarming narratives to quirky humour, here’s a look at how brands fared with their campaigns this week
Soumya Gawri Apr 19, 2025 9:08 AM
