league
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others
e4m Staff May 13, 2026 3:46 PM
As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields
Aryendra Khan May 8, 2026 9:16 AM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
Girish Hingorani, VP – Marketing (Consumer Products) & Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the company’s strategy
Shalinee Mishra Apr 10, 2026 9:40 AM
Industry executives and media planners indicate that sectors like BFSI, fintech, auto, real estate, edtech, travel, and even B2B platforms are increasing their presence on IPL
Sunidhi Vijay Apr 9, 2026 10:08 AM
The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the association with a premium sporting property carries symbolic value
Chehneet Kaur Apr 8, 2026 8:41 AM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened
Ganapathy Viswanathan Apr 6, 2026 8:39 AM
For marketers, MS Dhoni’s appeal extends beyond on-field performance, making him a year-round asset in a crowded endorsement space
Shalinee Mishra Apr 4, 2026 8:30 AM
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats
Chehneet Kaur Mar 30, 2026 8:53 AM
Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
Sunidhi Vijay Mar 30, 2026 8:50 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
In a Twitter post, Modi has disclosed the original franchise bids from the league’s inaugural auction held on January 24, 2008
e4m Staff Mar 26, 2026 2:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Ganapathy Viswanathan Mar 26, 2026 8:11 AM
The proceedings also examined the role of key government bodies such as the Department of Telecommunications and MeitY in enforcing blocking orders
Imran Fazal Mar 25, 2026 1:02 PM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise
e4m Staff Mar 25, 2026 8:16 AM
The change in ownership is expected to come into effect after the 2026 season of the Indian Premier League
e4m Staff Mar 24, 2026 9:02 PM
Sony has reportedly ceased the broadcast of the league on its channel
e4m Staff Mar 23, 2026 3:42 PM
As per the MPA report, the 2023–27 cycle alone saw values nearly triple in a single auction, a jump that was not driven by a threefold improvement in the league’s underlying commercial fundamentals
e4m Staff Mar 23, 2026 11:00 AM
The 5-year global partnership brings together Kraft Heinz’s vast portfolio of brands with America’s favourite sport
e4m Staff Mar 20, 2026 12:10 PM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
Fans can tune in to GTC Punjabi daily from March 11 to March 27 to watch Legends League Cricket live with Punjabi commentary
e4m Staff Mar 12, 2026 10:25 AM
There has been a shift from symbolic support to strategic investment by brands in women's sports tournaments; early doubts about commercial viability are also fading, note marketers
Shalinee Mishra Mar 9, 2026 8:36 AM
SPNI will have exclusive television broadcast rights for the ISL 2025-26 season in India and non-exclusive rights in Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka
e4m Staff Feb 14, 2026 3:48 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity
Ganapathy Viswanathan Feb 12, 2026 8:00 AM
The advertiser mix moved beyond FMCG to fintech, automotive, AI-led startups, jewellery and consumer tech, as the WPL shifted from a marketing experiment to a mainstream sports investment
Shalinee Mishra Feb 6, 2026 8:35 AM
Hosted exclusively in Mumbai, the ninth season of the Digital Premier League promises to be bigger, sharper, and more competitive than ever before
The league is co-founded by Abhishek Bachchan, Saurav Banerjee, Priyanka Kaul and Dhiraj Malhotra
e4m Staff Jan 21, 2026 12:16 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, refreshing often, and staying relevant are more likely to be noticed
Ganapathy Viswanathan Jan 19, 2026 9:21 AM
Eurosport India will provide coverage of the World Pickleball League Season 2, scheduled to run from January 24
e4m Staff Jan 16, 2026 2:52 PM
GREW Solar’s partnership with the RCB Women’s team will feature the company’s branding on RCB players’ jersey and across broadcast, digital, and on-ground platforms throughout the tournament
e4m Staff Jan 12, 2026 12:29 PM
The brand film features action from across TATA WPL teams and players and has been conceptualised by Ogilvy
e4m Staff Jan 11, 2026 9:00 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
The fourth edition of the tournament is set to be held from January 9 to February 5, 2026
e4m Staff Jan 7, 2026 12:49 PM
CEAT remains the Strategic Time-Out Partner, with Bisleri joining the league as its official Beverage Partner
e4m Staff Nov 27, 2025 8:44 AM
The league’s launch comes at a crucial time for Indian sports, as kabaddi continues to dominate Haryana’s athletic identity
e4m Staff Nov 24, 2025 3:55 PM
The IPBL will debut from December 1–7, 2025, at the KD Jadhav Indoor Hall, Indira Gandhi Stadium in New Delhi
e4m Staff Nov 17, 2025 11:00 AM
Zee Sports will air the next three seasons along with a live stream on Zee5
Gayatri Yadav, Group CMO and EVP Strategic Initiatives, Chairman’s Office, Reliance, remembers 'a friend, a partner, and a giant'
e4m Staff Oct 24, 2025 2:44 PM
The cricket body has asked reputed entities to acquire the ‘Official Partner Rights’ for the Women’s Premier League, through a tender process