Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK

exchange4media Staff Oct 10, 2019 2:52 PM

Prior to this, Bachal was Senior Vice President & Head Marketing at Kotak Life

exchange4media Staff Sep 23, 2019 6:36 PM

Members for a panel discussion, moderated by Kashyap Vadapalli, were Siddharth Pal, Elizabeth Venkataraman, Mayank Shah, Ashish Lingamneni, Zubin Dubash and Sudip Sanyal

exchange4media Staff Sep 4, 2019 4:02 PM

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai

exchange4media Staff Feb 28, 2019 8:58 AM

Kotak Mahindra Bank launched special edition debit cards that feature exclusive art works by celebrated Indian artist Seema Kohli

Anjali Thakur Feb 7, 2019 8:06 AM

CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan Dec 4, 2018 9:18 AM

From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff Nov 16, 2018 8:46 AM

Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign

exchange4media Staff Nov 13, 2018 7:50 AM

Kochar shares his visions for A&M studio and some the of challenges that the Indian music industry is currently grappling with, including heavy dependency on film music

Misbaah Mansuri Aug 22, 2018 8:55 AM

#IndiaInvited digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Conceptualised and executed by Tonic Worldwide, it extended an invitation to all Indians to be a part of the movement through various innovations.

exchange4media Staff Aug 19, 2018 5:59 PM

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha Jul 6, 2018 8:54 AM

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

The film also brings out the insight that mothers have always been wise savers and have therefore been ‘The Best Financial Managers of All Time’.

exchange4media Staff May 11, 2018 8:14 PM

The campaign goes live on International Women’s Day, and highlights Kotak Mahindra’s women-centric product - the Kotak Silk Savings Account.

exchange4media Staff Mar 9, 2018 7:40 PM

The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements

exchange4media Staff Oct 17, 2017 3:36 PM

They have not currently managed to leverage the power digital platforms to establish a connection with the target audience

Abhishek Gupta Aug 25, 2017 7:37 AM

Newer distribution platforms bring with them a new audience set which in turn brings with it a newer paradigm. Since the newer audience segments will require education on the need for insurance, we are likely to see brands pick up the insurance awareness initiative in innovative and interactive ways, writes Jasnet Bachal, Senior Vice President, Marketing, Kotak Mahindra Old Mutual Life Insurance.

Jasneet Bachal Jan 30, 2017 7:49 AM

A cricket-based theme highlighting a comparison between 6 and 4. There are many situations in cricket where a 4 is just not enough, and at those times, what you need is a 6

exchange4media Staff Apr 30, 2016 7:10 AM

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff Dec 18, 2015 10:17 AM