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CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan 1 week ago

From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff 16-November-2018

Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign

exchange4media Staff 13-November-2018

Kochar shares his visions for A&M studio and some the of challenges that the Indian music industry is currently grappling with, including heavy dependency on film music

Misbaah Mansuri 22-August-2018

#IndiaInvited digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Conceptualised and executed by Tonic Worldwide, it extended an invitation to all Indians to be a part of the movement through various innovations.

exchange4media Staff 19-August-2018

As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha 06-July-2018

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri 02-July-2018

The film also brings out the insight that mothers have always been wise savers and have therefore been ‘The Best Financial Managers of All Time’.

exchange4media Staff 11-May-2018

The campaign goes live on International Women’s Day, and highlights Kotak Mahindra’s women-centric product - the Kotak Silk Savings Account.

exchange4media Staff 09-March-2018

The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements

exchange4media Staff 17-October-2017

They have not currently managed to leverage the power digital platforms to establish a connection with the target audience

Abhishek Gupta 25-August-2017

Newer distribution platforms bring with them a new audience set which in turn brings with it a newer paradigm. Since the newer audience segments will require education on the need for insurance, we are likely to see brands pick up the insurance awareness initiative in innovative and interactive ways, writes Jasnet Bachal, Senior Vice President, Marketing, Kotak Mahindra Old Mutual Life Insurance.

Jasneet Bachal 30-January-2017

A cricket-based theme highlighting a comparison between 6 and 4. There are many situations in cricket where a 4 is just not enough, and at those times, what you need is a 6

exchange4media Staff 30-April-2016

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff 18-December-2015

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff 18-December-2015

The campaign conceptualised by Cartwheel is pegged on 3 unique features of the bank’s mobile experience: Instant Money Transfer, Tweet to Buy a Book & Flight Booking

Sarmistha Neogy 10-December-2015

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Ankur Singh 24-July-2015

Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition

Sarmistha Neogy 28-April-2015

Karthi Marshan, Head of Marketing at Kotak Mahindra Bank on how Jifi’s Hashtag Banking brings ultra-convenience to common banking transactions and how the campaign furthers the brand’s digital positioning

Priyanka Mehra 17-March-2015

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha 19-November-2014