This festive season when brands are looking at leaving the pandemic behind, industry experts share how vivo Pro Kabaddi League can give brands enough mileage to achieve their objectives

Ritika Raj Aug 22, 2022 10:22 AM


The league has become a premier media vehicle for brands due to its wide reach, high ad attention and time spent per viewer

exchange4media Staff Aug 17, 2022 10:27 AM


The season ahead could be a spectacle for fans as well as advertisers on TV looking to leverage this high-impact media vehicle

exchange4media Staff Aug 9, 2022 10:12 AM


We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom

exchange4media Staff Mar 12, 2022 9:39 AM

Ajay Thakur?blur=25

Talking about the association, the former Indian national Kabaddi team captain said that Fan2Play and Kabaddi have the same ethos, as both of them are games of skills

exchange4media Staff Feb 10, 2022 2:59 PM


The league, which began on 22 Dec 2021 will culminate in in Feb 2022

exchange4media Staff Jan 25, 2022 5:28 PM


The cost of associate sponsorship is Rs 15 cr, and special partner deal has been priced at Rs 7 cr. For spot buying, brands will have to spend Rs 1.5 lakh per 10 seconds, as per industry estimates

Sonam Saini Dec 22, 2021 9:10 AM

snapchat - PKL?blur=25

The unique AR lens has been created to give PKL fans a sense of being at a real stadium that features realistic SFX like 'crowd cheering' or 'kabaddi kabaddi' in the background

exchange4media Staff Dec 21, 2021 4:58 PM


vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice and Parimatch News come onboard

exchange4media Staff Dec 20, 2021 10:57 AM


The league returns to Star Sports Network and Disney+ Hotstar with Season 8 on December 22 after a two-year hiatus

exchange4media Staff Dec 6, 2021 12:19 PM

Vivo Pro Kabaddi League?blur=25

The league will be conducted without spectators, at a single venue, stepping away from the traditional caravan format followed in the previous seasons

exchange4media Staff Oct 6, 2021 1:13 PM


Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore

Javed Farooqui Sep 22, 2021 9:02 AM


ABP Network CEO Avinash Pandey unveils the new jersey of the team for the upcoming season

exchange4media Staff Aug 31, 2021 9:12 PM

Mashal Sports?blur=25

A total of 59 players were retained across all 3 categories - Elite Retained Players (ERP), Young Players (RYP) and New Young Players (NYP)

exchange4media Staff Aug 20, 2021 4:10 PM


The tournament is slated to take place between August 29th and 31st, 2021

exchange4media Staff Aug 5, 2021 11:57 AM

k7 kabaddi?blur=25

The tournament will now be exclusively live-streamed on the FanCode platform as part of the partnership

exchange4media Staff Jul 22, 2021 1:21 PM

Arvind Sivdas?blur=25

Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community

Mansi Sharma Jul 5, 2021 9:05 AM


Team owners have reportedly alleged that the auction has failed to achieve its objective since the idea behind holding the first-ever e-auction of PKL media rights was price discovery

Javed Farooqui Apr 20, 2021 9:22 AM