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The report says places of working out are increasingly replacing traditional social settings as spots for building social connections
e4m Staff May 15, 2026 3:02 PM
Set to be held in July 2026 in New Delhi, The Times of India SFI Expo offers a new chapter in India’s sporting journey
e4m Staff Mar 31, 2026 10:40 AM
Prior to her elevation, Sian Whitnall was the Co-Chief Executive Officer alongside Laura Nice
The collaboration creates a new subscription category to transform fitness and wellness accessibility for millions
e4m Staff Oct 10, 2025 5:31 PM
The campaign urges citizens to view movement as a commitment to their own health and a contribution to the nation’s strength
e4m Staff Aug 15, 2025 8:30 AM
The phygital campaign aims at reminding India’s hustle-obsessed world that rest is as important as repetitions
e4m Staff Aug 11, 2025 1:26 PM
The agency’s remit includes amplifying brand affinity, driving deeper engagement, and reimagining how fitness is experienced
e4m Staff Jul 24, 2025 12:13 PM
Whitney Wolfe Herd to succeed Lidiane Jones who has resigned from her role
e4m Staff Jan 21, 2025 12:08 PM
The brand has roped in actress and model, Rukmini Maitra to be the face of the campaign
The campaign underscores the importance of every generation being aware of their health and wellness
e4m Staff Aug 19, 2024 12:36 PM
The show is set to go on air starting 20th February, 2024 every Monday to Saturday at 9:00 PM
e4m Staff Feb 16, 2024 8:10 PM
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
exchange4media Staff Jun 27, 2023 7:32 PM
Rahil Virani, Co-founder & CMO of MYFITNESS, lets us in on the brand's media and marketing strategies
Anupama Sajeet Apr 20, 2023 9:30 AM
The fitness enthusiast talks about fitness, fashion, travel, politics, food, and his controversial yet immensely famous love life
exchange4media Staff Dec 7, 2022 3:36 PM
With Nupur, Scott is aiming to target consumers who are into fitness and switching to cycling to bring a change in their lifestyle
exchange4media Staff Sep 13, 2022 6:02 PM
With this campaign, the kitchenware brand draws a parallel between healthy cookware and good health
exchange4media Staff Jun 11, 2022 8:14 AM
On the channel, the javelin thrower will share glimpses from his life in the form of short and long-format videos on his sport and fitness
exchange4media Staff Mar 22, 2022 5:48 PM
Babbar worked as a communications consultant with the National Health Authority (NHA) in his previous role
exchange4media Staff Nov 11, 2021 12:59 PM
The agency will manage the SEO as well as create effective social media engagement for the brand
exchange4media Staff Aug 31, 2021 12:37 PM
First film in the campaign has gone live on TV and OTT platforms during the India vs England test matches and will extend into the IPL season. Second film to come soon
exchange4media Staff Aug 28, 2021 8:00 PM
The discussions around Covid have started dying out while sports & entertainment enjoy more positive sentiment
exchange4media Staff Aug 7, 2021 8:20 AM
The day was replete with insights on the big wins at the festival of creativity
Misbaah Mansuri Jun 24, 2021 8:54 AM
HRX's Co-founder & CEO Afsar Zaidi and Head Marketing & Operations Pallavi Barman discuss the brand's foray into bespoke range of fitness equipment
Mansi Sharma Jun 4, 2021 9:01 AM
The campaign has been designed to bridge the gap between those who are needy and those who can be donors
exchange4media Staff May 18, 2021 1:20 PM
The rebranding will be reflected across all channels, including its app and social media accounts
exchange4media Staff May 11, 2021 1:36 PM
The campaign will run for 16 days, encouraging people to join Fittr’s Transformation Challenge 13
exchange4media Staff May 1, 2021 8:22 AM
The funds will be used towards accelerating growth, strengthening existing distribution networks and ramping up marketing
exchange4media Staff Apr 16, 2021 2:47 PM
The platform manages all student data efficiently, provides actionable insights, and allows for better, data-driven decision making
exchange4media Staff Apr 15, 2021 5:10 PM
Film brings together brand ambassadors Ranbir Kapoor and Bipasha Basu
exchange4media Staff Mar 22, 2021 4:23 PM
The brand has roped in Padukone for her stance on fitness and mental wellbeing
exchange4media Staff Mar 10, 2021 11:54 AM
Vijayaraghavan Venugopal, CEO, Fast&Up, said that the actor's own personal approach to holistic well-being resonates with Fast&Up’s core value
exchange4media Staff Mar 4, 2021 12:34 PM
Dance With Madhuri is a dance initiative backed by actress Madhuri Dixit Nene and Simple Soulful is a fitness and wellness application by actress Shilpa Shetty Kundra
exchange4media Staff Feb 16, 2021 3:31 PM
Cure.fit is also planning to help offline gyms upgrade their technology, operating procedures and aid them in increasing their visibility for better utilisation
exchange4media Staff Feb 9, 2021 1:10 PM
Phab works at the intersection of food and science, to dispel myths about fitness, well-being & the sacrifice of taste in the quest for nutrition
exchange4media Staff Jan 11, 2021 4:40 PM
Roadies-fame actor Ranvijay Singha was roped-in as the brand ambassador for this activity
exchange4media Staff Dec 10, 2020 6:24 PM
Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more
Nafisa Shaheen Oct 16, 2020 9:31 AM
The show hosted by Karan Wahi will give viewers a peek into the fitness routines and healthy habits of celebs
exchange4media Staff Jun 29, 2020 5:12 PM
The volume of yoga conversations on social media has also seen a rise
exchange4media Staff Jun 23, 2020 1:27 PM
The fitness show will be telecast on June 21 from 6:00 AM to 8:00 AM on Big Ganga Facebook page and 7:00 AM to 9:00 AM on TV channel
exchange4media Staff Jun 19, 2020 3:11 PM
The association will help in amplifying the message of making fitness part of daily lifestyle ahead of June 21
exchange4media Staff Jun 19, 2020 11:54 AM
Guest Column: Apoorv Chitnis, Strategist at Sideways, says all information in Covid times can be classified under four types of certainties
Apoorv Chitnis Jun 11, 2020 7:37 AM
Guest Column: Apoorv Chitnis, Strategist at Sideways, writes on the three major trends that businesses should consider
Apoorv Chitnis Jun 9, 2020 8:42 AM
Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the HOMETEAMHERO Challenge to inspire more women to embrace fitness
exchange4media Staff Jun 4, 2020 2:51 PM
Leading fitness brands discuss their foray into the digital domain, as they keep their businesses afloat and customers engaged during times of social distancing
Shreshtha Verma Apr 20, 2020 8:44 AM
The pay-TV platform will provide free access to Tata Sky Fitness with an aim to keep subscribers healthy and fit during COVID-19 outbreak
exchange4media Staff Mar 26, 2020 4:06 PM
Brands bring their A-game during trying times, reaching out to consumers through digital campaigns
Sanstuti Nath Mar 25, 2020 8:29 AM