Publishers, in partnership with Taboola, can deliver the ideal reader experience to each reader segment, which can promote increased readership as well as unlock new monetization options

exchange4media Staff Feb 19, 2021 4:47 PM

The channel has received a lot of response following its whistleblowing in the selection process scam of TNPSC Group 1 service exam

exchange4media Staff Feb 15, 2021 1:01 PM

The partnership will power the creation & distribution of its podcast content across a range of platforms and devices including smart speakers, social media networks, mobile phones & more

exchange4media Staff Feb 5, 2021 1:24 PM

It remains to be seen if BARC defers the release of news viewership data and how it impacts the business that has been working with stagnant ad rates for more than 3-4 months now

exchange4media Staff Jan 14, 2021 6:18 PM

The platform on-boarded 100,000 new SMB merchants in the April – June quarter and witnessed a 100% growth in TPV in the SMB segment, as compared to last year

exchange4media Staff Dec 23, 2020 11:16 AM

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce

Simran Sabherwal Dec 22, 2020 9:00 AM

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth

exchange4media Staff Dec 17, 2020 6:55 PM

A look at Visa’s successful campaign that innovatively used Paytm Ads, which saw over 250K enrolments for its Safe Click feature in just 45 days

exchange4media Staff Dec 11, 2020 8:32 AM

The ISA Chairman, CEO, Secretary-General and other members of the Forum welcomed Neel to this role

exchange4media Staff Dec 1, 2020 12:11 PM

Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual Conference

exchange4media Staff Nov 20, 2020 8:47 AM

In part two of his first-ever interview in his new role, Sanjay Gupta, Country Manager Google India, gives us more insight about YouTube, ad market growth and his journey so far

Nawal Ahuja & Naziya Alvi Rahman Nov 19, 2020 8:35 AM

When disappearing messages is turned on, new messages sent to a chat will disappear after 7 days

exchange4media Staff Nov 5, 2020 3:03 PM

The association will further strengthen Planet Marathi’s current team portfolio

exchange4media Staff Oct 29, 2020 3:57 PM

Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with

Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM

Look forward to working closely with all stakeholders and partners, said Matey on his appointment

exchange4media Staff Oct 15, 2020 5:54 PM

In its official statement, the association has sworn to stand by Tanishq, which is a member of the ISA

exchange4media Staff Oct 15, 2020 12:01 PM

The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season

exchange4media Staff Oct 15, 2020 9:25 AM

The tech behemoth said on Thursday that it has signed agreements for news partnership programmes with 200 publishers in Germany, Brazil, Argentina, Canada, UK and Australia

exchange4media Staff Oct 2, 2020 9:13 AM

Thought leaders from the OTT industry shared their views on the changing role of OTT platforms in the new normal

exchange4media Staff Oct 1, 2020 8:47 AM

Have started an initiative called #WeAreEqual, urging all men and women to participate in raising awareness towards women's equality in India

exchange4media Staff Sep 25, 2020 4:50 PM