GoPaisa identifies NNNow, Ferns & Petals, Pretty Secrets, IGP and Nykaa as top retailers attracting maximum traffic this year

exchange4media Staff 4 days ago

The 2nd edition of the Global CEO Conference will be held on March 18, 2019, in Mumbai with the theme ‘The Connectedness Paradox’

exchange4media Staff 6 days ago

The ad film, launched by Paisabazaar.com on its fifth anniversary, has got over 5 million views in 3 days

exchange4media Staff 6 days ago

Advertisers and media agencies assess their media plans as ISA advises stakeholders to not use BARC data during the transition period of TRAI’s NTO

exchange4media Staff 1 week ago

Banihal has done a deep integration in the narrative of the movie that features actors Sonam Kapoor and Rajkumar Rao

exchange4media Staff 01-February-2019

Founded by Rajiv M Ranjan, PaisaDukan.com has been recognized as Indian’s fastest growing peer-to-peer (P2P) lending platform

exchange4media Staff 30-January-2019

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan 08-January-2019

From demonetisation to the surgical strikes, in an interview with ANI, Prime Minister Narendra Modi clears the air on many important issues facing the nation

exchange4media Staff 02-January-2019

The medium saw moderate growth on the back of aggressive advertising in digital, retail and sports categories   

exchange4media Staff 27-December-2018

As part of the launch of Google News Initiative in March, YouTube committed $25 million funding to support the future of news

exchange4media Staff 19-December-2018

In the campaign four women talk about finding the right attitude, direction and foundation to be #EvenBetter

exchange4media Staff 10-December-2018

Both Ahmad and Ganguly are seasoned professionals in the industry who have been instrumental spearheading Iris forward through their respective roles

exchange4media Staff 06-December-2018

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 06-December-2018

The second edition of ‘Me, My Life, My Wallet' report was released on Monday

exchange4media Staff 04-December-2018

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas 20-November-2018

Considering Twitter to be the conversational layer of Internet, VP & MD, Asia-Pacific, Twitter talks on how India due to its vibrant user base, turns out to be a perfect platform

exchange4media Staff 16-November-2018

The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms

exchange4media Staff 12-November-2018

Panel of industry experts discuss the trends, opportunities and the growing scope of monetisation and engagement, amongst other things in OTT space

exchange4media Staff 05-November-2018

India’s digital economy expected to grow to US$1 trillion and lead to the creation of 10 million jobs by 2022

exchange4media Staff 29-October-2018

Karthik Iyer, Praveen Das, Bodhisatwa Dasgupta, and Dinesh Swamy have all stepped down from their positions

exchange4media Staff 18-October-2018