samriddh dasgupta?blur=25

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach

Sohini Ganguly Sep 11, 2023 9:09 AM


This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward

Naziya Alvi Rahman Aug 8, 2023 8:48 AM


The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover

Naziya Alvi Rahman & Sonam Saini Aug 4, 2023 9:03 AM

Digital advertising?blur=25

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem

e4m Desk Aug 4, 2023 8:33 AM


The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble

e4m Desk Aug 4, 2023 8:15 AM


The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability

e4m Desk Aug 3, 2023 5:43 PM

kataria ISA?blur=25

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies

Kanchan Srivastava Aug 3, 2023 9:29 AM


Demands data ownership, right to audit digital & programmatic advertising and penalty for violation of clauses

e4m Desk Aug 2, 2023 6:58 PM

Rishi Chhabra?blur=25

Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan

e4m Desk Jul 4, 2023 11:57 AM


The Alphabet CEO made the announcement after meeting PM Modi on Friday

e4m Desk Jun 24, 2023 9:11 AM

Pitch CMO Summit?blur=25

The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’

e4m Desk Jun 16, 2023 11:29 AM

Hindu Tamil Thisai?blur=25

The sub-brands will focus on a specific theme each day of the week

e4m Desk Jun 8, 2023 12:13 PM


The campaign highlights the plight of the common man who tends to go by hearsay or recommendations from friends

e4m Desk May 23, 2023 11:01 AM


From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull

Tanya Dwivedi May 10, 2023 8:47 AM

Tejas Apte and Ankit Desai?blur=25

Apte will now be the lead for the ISA media forum while Ankit Desai will continue to be the co-chair

e4m Desk Mar 9, 2023 5:43 PM


At e4m-DNPA Future of Digital Media Conference, Dr Annurag Batra, Chairman & Editor-in-Chief, Businessworld & exchange4media, spoke to CEOs on monetisation, fake news, consumer attention & much more

e4m Desk Jan 30, 2023 10:58 AM

apple ad?blur=25

The spot highlights Apple's accessibility features, which can help people with disabilities navigate the world with ease

e4m Desk Dec 2, 2022 7:27 PM

shazia nisar?blur=25

Nisar will be hosting the channel's 5 pm debate show 'Public Hai Sab Janti Hai' and covering upcoming assembly elections in 'Mukhyamantri'

e4m Desk Nov 7, 2022 1:45 PM

CEO and co-founder of talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM