isa

Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
Sohini Ganguly Sep 11, 2023 9:09 AM

This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
Naziya Alvi Rahman Aug 8, 2023 8:48 AM

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover
Naziya Alvi Rahman & Sonam Saini Aug 4, 2023 9:03 AM

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Kanchan Srivastava Aug 3, 2023 9:29 AM

The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’
e4m Desk Jun 16, 2023 11:29 AM

The campaign highlights the plight of the common man who tends to go by hearsay or recommendations from friends
e4m Desk May 23, 2023 11:01 AM

From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
Tanya Dwivedi May 10, 2023 8:47 AM

At e4m-DNPA Future of Digital Media Conference, Dr Annurag Batra, Chairman & Editor-in-Chief, Businessworld & exchange4media, spoke to CEOs on monetisation, fake news, consumer attention & much more
e4m Desk Jan 30, 2023 10:58 AM

CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing
Nilanjana Basu Nov 4, 2022 8:52 AM