In the campaign, Nicotex also highlights the health hazards of smoking in such times

exchange4media Staff Apr 4, 2020 8:14 AM

Roy, President, Event and Entertainment Management Association (EEMA), discusses the profound impact of the pandemic on the events industry in the months to come

Eularie Saldanha Apr 1, 2020 8:34 AM

Arwa Husain, Director at Adfactors PR, says women always seem to flourish in the PR and Communication industry

Nafisa Shaheen Mar 31, 2020 8:24 AM

Shah, Director of Public Relations at Amazon India, talks about how organizational structures help in promoting gender equality and the role of men in creating an equitable work environment

Nafisa Shaheen Mar 26, 2020 8:22 AM

The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra

exchange4media Staff Mar 24, 2020 3:03 PM

Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India

Noel Dsouza Mar 20, 2020 8:33 AM

Gupta, Managing Director at Strategic Partners Group explains how a company’s balanced culture can help build strong women leaders and vice versa

Nafisa Shaheen Mar 18, 2020 2:36 PM

Priced competitively with an introductory offer of Rs 299 per year, the app has been developed and curated specifically for India

exchange4media Staff Mar 16, 2020 1:59 PM

Crafted by BBDO, the campaign will be driven across the platforms of TV, digital and social media

exchange4media Staff Mar 7, 2020 9:21 AM

Ravish Kumar, Head-Regional TV Network, Viacom18, talks about the channel's growth in February, its plans to extend the prime-time slot and more

Sonam Saini Mar 2, 2020 8:37 AM

At the Pitch CMO Summit - Mumbai 2020, Chris Hirst, Global CEO, Havas Creative, spoke on leadership, organisational culture, cynicism and aligning culture to the purpose of a better bottom line

exchange4media Staff Feb 29, 2020 8:47 AM

Editor-in-Chief at Zee News, Chaudhary, says the biggest challenge in the news industry today is credibility and countering fake news

Nafisa Shaheen Feb 20, 2020 8:21 AM

The social media platform has on-boarded Satyajit Deb Roy, Satyen Kishan and Debasmita Ghosh to spearhead monetisation in North & East, West and South of India respectively

exchange4media Staff Feb 19, 2020 11:43 AM

At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years

exchange4media Staff Feb 14, 2020 8:40 AM

At e4m Prime Time Awards Conclave and ‘TV First Event, Atit Mehta, Head of Marketing- Byjus and Sai Narayan, Chief Marketing Officer- Paisabazaar deliberated on how brands benefit from live sports

exchange4media Staff Feb 7, 2020 5:55 PM

The agency will be in charge of developing effective digital engagement strategies focused on social media management, development of creative assets and SEO

exchange4media Staff Feb 4, 2020 4:28 PM

Kartikeya Sharma, Founder & Promoter at iTV Network, talks about technological disruptions in the newsroom, how television journalism is irreplaceable and the outlook for 2020

Nafisa Shaheen Jan 31, 2020 8:32 AM

Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025

exchange4media Staff Jan 15, 2020 2:31 PM

Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans

Neethu Mohan Jan 15, 2020 9:28 AM

In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM