innovation
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
A deep dive with Kapil Sharma, Director, Amazon Ads, on how AI-enabled advertising supports business growth, democratisation of creativity and more
Shantanu David Aug 28, 2026 9:10 AM
Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolving media and advertising landscape
e4m Staff Aug 26, 2026 8:24 AM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Sunidhi Vijay Aug 18, 2026 8:54 AM
Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, who celebrates his birthday today, is one of the industry’s most consistent and thoughtful voices
e4m Staff Aug 13, 2026 11:39 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
Ganapathy Viswanathan Aug 13, 2026 8:41 AM
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
e4m Staff Aug 12, 2026 1:05 PM
Continuing as ABDL Group Chief Marketing and Innovation Officer, Basu will oversee ABD Maestro’s operations while driving marketing and innovation across both businesses
e4m Staff Aug 11, 2026 11:10 AM
The Centro cluster comprises Colombia, Ecuador, Peru, Venezuela, the Caribbean, Miami and Central America
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Imran Fazal Aug 10, 2026 9:11 AM
Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment
Debolina Datta Aug 8, 2026 10:38 AM
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match
As Chairman and Co-Founder of Fodxpert Ally Pvt Ltd alongside Khushi Singh, Qureshi has successfully steered the brand Fodxpert through five impactful years
NATIVE CONTENT Aug 6, 2026 10:33 AM
Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings
Sunidhi Vijay Aug 6, 2026 9:35 AM
Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z
Sunidhi Vijay Aug 5, 2026 9:07 AM
Yuvraj was one of the earliest backers of Sahni's previous company, Healthians
The 3-day summit, taking place from 12–14 August in Udaipur, will see leaders from higher education, policy and technology explore how institutions can remain globally relevant over the next decade
Previously, she worked as an economist and consultant at PwC and Coffey International Ltd across European and international markets
e4m Staff Jul 31, 2026 5:44 PM
This strategic expansion reinforces SPAG/FINN’s integrated communications capabilities for GCCs as Hyderabad evolves into one of the world’s fastest-growing innovation and leadership hubs
e4m Staff Jul 28, 2026 4:51 PM
Prior to joining Kriti Nutrients Ltd, Singh was with Cornitos as Head of Marketing
e4m Desk Jul 27, 2026 12:40 PM
Srini Naladala served as the Director - Innovation, Technology and Quality at the company
e4m Desk Jul 27, 2026 11:42 AM
Basu has nearly three decades of experience in the alcoholic beverages industry, including 11 years at ABD
Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency
e4m Staff Jul 23, 2026 4:59 PM
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Sumeet Chunkhare Jul 23, 2026 3:15 PM
Prior to joining Muthoot FinCorp, Manoj served as Chief Information Officer (Telecom) at Bharti Airtel
e4m Staff Jul 23, 2026 12:00 PM
Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultural relevance converge
Imran Fazal Jul 23, 2026 9:02 AM
Adarsh Kumar has held senior leadership positions at Tata Motors Finance, Tata Capital, Bajaj Finance, Citigroup and GMAC
e4m Staff Jul 22, 2026 3:44 PM
She has played a pivotal role in Aisle's growth by leading product, marketing, operations, partnerships and business expansion, the company said
e4m Staff Jul 22, 2026 3:06 PM
With this partnership, Confiance will work towards ensuring that The Pant Project’s business evolution is matched by an equally strong evolution in market perception
e4m Staff Jul 22, 2026 2:13 PM
MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more
Simran Sabherwal Jul 22, 2026 8:57 AM
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
e4m Staff Jul 20, 2026 8:54 AM
Prior to this, Gabriella Barber held the role of Senior Manager, Brand Marketing & Partnerships, Burger King Brand
Before being elevated to Managing Director, Zemon served as Head of Growth Strategy at Accenture Song
Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP
Annurag Batra Jul 16, 2026 4:18 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
