Delhi OOH players share insights on opportunities available for brands at metro media sites, how this reboot will help in OOH’s revival and the brands that are likely to show interest

Noel Dsouza Sep 7, 2020 8:47 AM

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices

Misbaah Mansuri Sep 7, 2020 8:41 AM

In this edition of e4m Creative Zone, we speak to Hayden Scott, Group Creative Director, Famous Innovations, on how the industry has been more productive & creative than ever in the last few months

Misbaah Mansuri Aug 20, 2020 9:18 AM

Media companies and agencies see it as an activity to galvanise ad spends as economy recovers

exchange4media Staff Aug 3, 2020 8:11 AM

exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14

exchange4media Staff Jul 27, 2020 8:08 AM

PR & Corp Comm experts Deepshika Dharmaraj, Archana Jain, Valerie Pinto, Rashmi Vasisht, Manisha Chaudhury, Pooja Pathak, Shivani Gupta & Nandita Lakshmanan on turning crisis into an opportunity

exchange4media Staff Jul 3, 2020 8:16 AM

Watch Deepshika Dharmaraj, Archana Jain, Valerie Pinto, Rashmi Vasisht, Manisha Chaudhury, Pooja Pathak, Shivani Gupta & Nandita Lakshmanan share insights on innovation & creativity during pandemic

exchange4media Staff Jul 1, 2020 6:04 PM

Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

As part of the campaign, conceptualised by Famous Innovations, consumers can send a Whopper to their special someone by tagging @BurgerKingIndia on social media handles

exchange4media Staff May 11, 2020 11:23 AM

TNM Connect is a membership programme that will cater to the NRIs

exchange4media Staff Apr 30, 2020 2:13 PM

The ‘We’ve Got Your Back’ backgrounds have illustrated backgrounds with reminders for measures to be taken to stay safe from coronavirus

exchange4media Staff Apr 6, 2020 10:00 PM

Just as Maps shows red lines for traffic jams, this feature will show red dots for crowds while the map is in walking mode

exchange4media Staff Apr 4, 2020 12:04 PM

Prior to joining the digital and design arm of Famous Innovations, Lokhande was Senior VP at Ogilvy Bangalore

exchange4media Staff Apr 3, 2020 8:24 AM

Conceptualised by Famous Innovations and directed by award-winning director Vibhu Puri, the campaign comprises of a series of three films that will be aired throughout the summer

exchange4media Staff Mar 23, 2020 3:15 PM

The video series, conceptualised and created in collaboration with Famous Innovations was released on 08 March 2020 across all leading social media platforms

exchange4media Staff Mar 11, 2020 2:26 PM

The Innovation Lab will be led by Gurbaksh Singh, former Chief Creative Technologist at Dentsu Webchutney

exchange4media Staff Feb 6, 2020 11:29 AM

The Director & CEO of Personal Care- CavinKare, speaks about brand Indica adopting an aggressive stance in the Northern markets and why he believes innovation will drive growth for the company

Simran Sabherwal Jan 31, 2020 8:19 AM

The account will be handled by the agency's Bengaluru office

exchange4media Staff Jan 31, 2020 8:08 AM

The campaign has been rolled out on Facebook, YouTube and Twitter

exchange4media Staff Jan 28, 2020 2:31 PM

The year-long deal will see Nehwal be a part of a 360-degree nation-wide multimedia campaign

exchange4media Staff Jan 15, 2020 12:59 PM