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S (SG) Ghosh, Founder and Managing Director, Celsius100 Communication, pays his tribute to advertising icon Jean Durante
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
Adak will be stepping down from his role on 21 August 2026 to pursue other opportunities
e4m Staff Jul 15, 2026 1:49 PM
Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra
e4m Staff Jul 15, 2026 12:49 PM
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Shakdher joined Paytm in October 2024 after his exit from Ola where he was Chief Business Officer
e4m Staff Jul 10, 2026 1:27 PM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
Roli Shrivastava will lead marketing across Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods, and Huber & Holly Ice Creams
e4m Staff Jul 8, 2026 12:32 PM
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands
As reported earlier, e4m has also learnt that Gaurav Dewani is now preparing to pursue entrepreneurship
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility
Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together
Gupta is currently evaluating leadership opportunities in brand marketing, integrated marketing, digital transformation, consumer growth and marketing communications
Tarun Nandwani currently serves as Chief Operating Officer at Newgen Software
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
Kunal Chitravanshi most recently served as Assistant General Manager – Creative Brand Solutions at TV9 Network
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
According to the company, the equity shares have been issued at ₹8.50 per share, including a premium of ₹7.50 per share
e4m Staff Jul 1, 2026 11:19 AM
Gupta's employment is being transferred from Dish TV to its wholly-owned subsidiary, Dish Infra Services Private Limited
e4m Staff Jul 1, 2026 10:46 AM
Prior to joining Signzy, he spent over six years at The Economic Times
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
According to sources familiar with the matter, he is expected to begin a new professional assignment during the first week of July
As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?
Aryendra Khan Jul 1, 2026 8:57 AM
Before joining Axis Bank, Puneet Sharma spent over a decade at Tata Capital
e4m Staff Jun 30, 2026 2:35 PM
According to sources, July 14 will be Gaurav Dewani’s last working day at the organization
e4m Staff Jun 30, 2026 12:08 PM
Rajeev Mantri’s last working day as Chief Financial Officer will be 25 September 2026
e4m Staff Jun 30, 2026 8:22 AM
France was adjudged Creative Country of the Year at Cannes Lions 2026
e4m Staff Jun 29, 2026 4:10 PM
Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform
e4m Staff Jun 29, 2026 12:37 PM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM