ign
As a member of this year's Creative Strategy jury, Dheeraj Sinha makes the case for strategic courage and warns the industry against mistaking cultural aesthetics for genuine human insight
Aryendra Khan May 29, 2026 9:10 AM
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Mihir Ranjan served as the Managing Editor at the Hindi news network
e4m Staff May 26, 2026 10:45 AM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
Based out of Ogilvy UK, Samuel Heath will report to Global Chief Creative Officer Liz Taylor
e4m Staff May 25, 2026 4:40 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
Lisa Materazzo announced that she will step down from her role effective June 1
Matt Derella is taking on an expanded role, leading LinkedIn Ads and go-to-market for Microsoft Advertising
e4m Staff May 20, 2026 8:25 AM
Pathak was serving as National Head and South Branch Head at the network
e4m Staff May 19, 2026 3:15 PM
With more than three decades of experience in the media industry, Kohli had rejoined Bharat Express after a brief tenure at Times Network
e4m Staff May 19, 2026 2:27 PM
Each warrant has been priced at ₹8.50 and will be convertible into one equity share of the company, taking the total fundraise to a maximum of approximately ₹119 crore
e4m Staff May 19, 2026 9:48 AM
Campopiano serves as Worldwide Chief Creative Officer, Global Clients at OAG
e4m Staff May 19, 2026 8:20 AM
Sources indicate that a few members of Sinha’s team could accompany him in the move
e4m Staff May 18, 2026 8:57 AM
Her exit comes less than a year after she was elevated as Head, Advertisement Revenue, Broadcast & Digital
e4m Staff May 18, 2026 8:38 AM
The CNBC-TV18 report claimed a proposal for a tax or cess on international travel was being discussed at the ‘highest levels’ of government
e4m Staff May 16, 2026 11:21 AM
Rao has previously worked with TikTok, Eros International PLC and MissMalini Entertainment Pvt Ltd, among others
e4m Staff May 16, 2026 9:11 AM
A report by CNBC-TV18 claimed the government was weighing a new surcharge or tax on foreign travel
e4m Staff May 16, 2026 7:52 AM
Prior to joining Polycab India Limited, Garbyal was with Signify as Head of Digital Marketing
Prithwish Ganguly was serving as Vice President – Talent & Communications Strategy at YRF
e4m Staff May 12, 2026 4:04 PM
She previously worked with Disney+ Hotstar as Marketing Lead – India Originals & Movies
e4m Staff May 12, 2026 8:52 AM
Ashween Anand is currently serving as Chief Financial Officer at Tata Starbucks
e4m Staff May 11, 2026 11:28 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Chinki Sinha resigned as the editor of Outlook magazine a few days ago
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment
Ganapathy Viswanathan May 8, 2026 12:41 PM
Industry reports earlier this year indicated Pansesar would be stepping down upon completion of his term this August
e4m Staff May 8, 2026 11:00 AM
VML CEO Babita Baruah rubbishes reports on her exit, calls them 'malicious'
Neeta Nair May 7, 2026 6:46 PM
The warrants were allotted to UNICO Global Opportunities Fund Limited, Ebisu Global Opportunities Fund Limited and AL Maha Investment Fund PCC - Onyx Strategy
Bopche’s exit comes on the heels of the departure of Jitender Dabas from Cheil X earlier this year
Imran Fazal May 7, 2026 9:24 AM
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Anuja Jain May 7, 2026 9:18 AM
Umang Papneja joined Julius Baer India in 2022 after a stint of nearly 13 years with IIFL Wealth
Norm de Greve was named Senior Vice President and Chief Growth Officer in November 2025
The campaign is brought to life by WPP OpenDoor, WPP Creative and WPP Production
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
Rajiv Vimal currently serves as CFO at PPG Asian Paints Private Limited
From Fevicol's power-play on the 'kursi' to Budweiser's World Cup fever, this week's ads remind us why great creativity never shouts, it simply sticks
Aryendra Khan May 2, 2026 8:44 AM
