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The Sanmarg Group CMD’s 2025–26 term saw a 26% revision in government advertising rates, the launch of the ‘Ink Doesn’t Lie’ campaign and policy interventions on AI, copyright and newsprint
e4m Staff Sep 7, 2026 12:08 PM
In his new role, Mayuresh will partner with Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India
e4m Staff Sep 7, 2026 11:29 AM
A five-year CEO renewal approved on Friday was followed by a resignation on Monday. What changed at Godrej Consumer remains unexplained
Annurag Batra Sep 7, 2026 10:37 AM
Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator campaigns
Shalinee Mishra Sep 7, 2026 9:37 AM
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
Yum Brands, the parent company of Pizza Hut as well as KFC and Taco Bell, announced on September 1 that it had finalised the sale of the pizza business.
e4m Staff Sep 3, 2026 11:10 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment
Ganapathy Viswanathan Sep 3, 2026 8:59 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it
Gargi Sarkar Sep 2, 2026 6:01 PM
Tazeen Shaikh has been appointed Associate Creative Director, while Jervin D'Souza has been named Client Partner
Prior to this, Ronitaa was Editor-in-Chief of GoodHomes and Home and Design Trends magazines at Worldwide Media
From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some of advertising's most talked-about campaigns
e4m Staff Sep 1, 2026 10:16 AM
Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar
e4m Staff Aug 31, 2026 11:08 AM
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
e4m Staff Aug 31, 2026 9:50 AM
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
Khali’s larger-than-life persona also made him an interesting proposition for advertisers
e4m Staff Aug 27, 2026 11:31 AM
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
e4m Staff Aug 27, 2026 10:07 AM
Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
Sandhi Sarun Aug 26, 2026 9:11 AM
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
Uflex and CreativeMud will work towards developing communication that strengthens consumer engagement
e4m Staff Aug 25, 2026 3:56 PM
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
Prior to her promotion, Neha Talreja served as the Senior Brand Executive
As per reports, Gunjan Bhartia, Senior Vice President of business finance, and Amer Hussain, Vice President of supply chain for Grocery and Minutes are set to step
e4m Desk Aug 22, 2026 12:05 PM
In the ‘Not a Gentleman’s Game’ campaign, the World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
e4m Staff Aug 22, 2026 11:36 AM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model
Savi Khanna Aug 22, 2026 9:54 AM
The changes at the NBDA come against the backdrop of several major developments in India's television and digital news ecosystem
Imran Fazal Aug 21, 2026 3:59 PM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or replaces it
Aryendra Khan Aug 21, 2026 9:14 AM
MIB has specifically referred to general entertainment and non-news programmes, bringing a wide range of TV content within the scope of the public-awareness initiative
e4m Staff Aug 21, 2026 8:59 AM
As Zakir Khan celebrates his 39th birthday, his brand collaborations show how staying true to his voice has become his biggest commercial strength
e4m Staff Aug 20, 2026 8:42 AM
Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi
Simran Sabherwal Aug 20, 2026 8:07 AM
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for
e4m Staff Aug 20, 2026 8:07 AM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose
Shantomoy Ray Aug 19, 2026 9:06 AM
Dentsu said it plans to allocate a portion of Global HQ cost savings to AI and Data & Technology investment
e4m Staff Aug 18, 2026 5:04 PM
e4m was the first to break the news of Rajan moving on from Bloomberg Media
e4m Staff Aug 18, 2026 4:57 PM
Smriti Irani’s return as BJP National General Secretary is significant due to her strong political identity and her appeal among women voters
e4m Staff Aug 18, 2026 11:42 AM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
