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Vipul Kumar Joins Live Times as New VP of Sales?blur=25

Vipul Kumar brings more than 20 years of experience in business development and sales

e4m Staff 1 hour ago

Prachi Kaushik?blur=25

She will drive corporate narratives and shape conversations around Schneider Electric’s work at the intersection of electrification, automation and digital intelligence

e4m Staff 2 hours ago

The OTT battle is changing. Zee 5 may be thinking one step ahead?blur=25

With a reimagined mobile and Connected TV experience, five distinct entertainment universes, an ambitious English slate and a revamped Free 5, Zee 5 is making a larger play for the Indian household

e4m Staff 5 hours ago

UPI?blur=25

Guest Column: Ishank Joshi, Founder, MD & CEO – Mobavenue AI Tech Limited writes that Indian marketing is shifting from mass reach to real-time, data-driven targeting

Ishank Joshi 6 hours ago

e4m D2C Summit 5.0 happening today?blur=25

The summit will be followed by the fifth edition of e4m D2C Awards

e4m Desk 8 hours ago

Sumiit Zawar joins SanRaj Group as Chief Marketing Officer?blur=25

Prior to this, Sumiit Zawar was with Route Mobile Limited as Vice President - Marketing

e4m Desk 23 hours ago

Srushti Parekh Joins Warner Music Group as Manager for Partnerships?blur=25

Before joining Warner Music Group, she worked with Sony Pictures Networks India

e4m Staff 1 day ago

Rajiv Rajaram Appointed Head of Content at Sun NXT?blur=25

He was previously associated with Sony Pictures Network India

e4m Staff 1 day ago

HiveMinds Secures ₹10-12 Crore E-Commerce Deal with Nike?blur=25

The win builds on the agency's growing digital and performance marketing portfolio, and comes as Nike doubles down on its marketplace-led growth story in India

e4m Staff 1 day ago

Puja Jurmania Promoted to VP of Ecosystem Growth at DViO Digital?blur=25

Puja Jurmania brings 17 years of cross-industry expertise spanning television, radio, podcasts, and digital content

e4m Staff 1 day ago

Chinmayee Rout Takes on Business Manager Role at EssenceMediacom India?blur=25

Prior to this, she served as Senior Executive - Business Media Planning at WPP Media

e4m Desk 1 day ago

Ajit Mohan Exits Snap, Marking End of an Era in India's Digital Media?blur=25

Ajit Mohan’s career arc maps the country’s own journey from linear TV to streaming to social and performance advertising

e4m Staff 1 day ago

Google?blur=25

The overhaul follows a €460 million fine imposed on Google by the European Commission in July for favouring its own services

e4m Staff 1 day ago

Anuj Bhasin Joins CREX as Chief Revenue Officer to Boost Growth?blur=25

Most recently, Bhasin was Chief Revenue Officer at Jagran New Media

e4m Staff Sep 8, 2026 4:55 PM

Australia Proposes Law for Users to Control Social Media Feeds?blur=25

The move builds on Australia's increasingly aggressive stance on platform regulation

e4m Staff Sep 8, 2026 4:30 PM

Rejin Surendran Joins Britannia as Chief Digital and Information Officer?blur=25

Prior to joining Britannia, Rejin was working as the Global Chief Information Officer at Wipro Enterprises

e4m Staff Sep 8, 2026 12:51 PM

Ratnesh Pandey?blur=25

Pandey began his career in digital marketing, helping organisations build visibility and generate demand through emerging online platforms

e4m Staff Sep 8, 2026 12:36 PM

Avnish Kumar Mishra Rejoins Dainik Jagran as Chief Reporter?blur=25

Avnish Kumar Mishra has rejoined the organisation as Chief Reporter in Lucknow

e4m Staff Sep 8, 2026 10:25 AM

Why OTT Platforms Are Embracing Billboards for Marketing Success?blur=25

As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social

Sandhi Sarun Sep 8, 2026 9:36 AM

CTV?blur=25

Industry body discussions flag a future where FAST expands FTA universe while pay-TV & subscription channels migrate to open-internet CTV

Imran Fazal Sep 8, 2026 9:31 AM

Sanjay Gupta?blur=25

Sanjay Gupta’s professional journey offers a compelling story of leadership across some of India and Asia Pacific’s most transformative industries

e4m Staff Sep 8, 2026 8:58 AM

Legacy Brands Embrace D2C: Outsourcing Strategies Explained?blur=25

Industry experts say D2C specialists can accelerate execution, but the brand must continue to own the consumer & data, retain ownership of the proposition and organisational learning

Shantanu David Sep 8, 2026 8:48 AM

AI Recommendations?blur=25

As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it

Aryendra Khan Sep 8, 2026 8:46 AM

Arun Kumar Choubey exits BAG Convergence?blur=25

He served as Editor - Synergy and Brand Solutions at BAG Convergence

e4m Staff Sep 7, 2026 4:56 PM

Tanmay Maheshwari Becomes Deputy President of Indian Newspaper Society?blur=25

The Amar Ujala Managing Director moves up from his role as Vice President of INS

e4m Staff Sep 7, 2026 4:19 PM

Pitch CMO Summit 2026?blur=25

As creators, AI and fragmented consumer journeys reshape marketing, brand leaders argue that attention may get a consumer to notice, but affection is built through relevance, trust and experience

e4m Staff Sep 7, 2026 3:56 PM

Sanjay Dutta Joins Third Wave Coffee as New CTO?blur=25

Before joining Third Wave Coffee, Dutta was Chief Technology Officer at Theobroma Foods

e4m Staff Sep 7, 2026 3:41 PM

Pitch CMO Summit 2026?blur=25

At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer's head

e4m Staff Sep 7, 2026 1:33 PM

Karan Darda Named New President of Indian Newspaper Society?blur=25

The Lokmat Media Group Executive and Editorial Director will succeed Vivek Gupta of Sanmarg

Ruhail Amin Sep 7, 2026 12:59 PM

RT Launches Hindi Operations in India Ahead of Putin's Visit?blur=25

The launch comes just days before the BRICS Summit, and ahead of Russian President Vladimir Putin’s visit to India, where he is expected to meet Prime Minister Narendra Modi

e4m Staff Sep 7, 2026 9:31 AM

Advertising Data: A New National Security Concern for India?blur=25

US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool

Shantanu David Sep 7, 2026 8:58 AM

Social Media?blur=25

The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online

e4m Staff Sep 4, 2026 2:18 PM

OpenAI launches GPT-6 Astra?blur=25

Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities

e4m Staff Sep 4, 2026 1:17 PM

Snapchat's Jayati Somani on Gen Z's Evolving Festive Shopping Trends?blur=25

Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment

e4m Staff Sep 4, 2026 1:12 PM

The Trade Desk Restructures, Reduces Workforce by 15% for Growth?blur=25

As per CEO Jeff Green, the restructuring will see The Trade Desk organise employees into smaller teams

e4m Desk Sep 4, 2026 12:47 PM

Raj Swaminathan Joins BrandStory Digital as Chief Growth Officer?blur=25

Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media

e4m Desk Sep 4, 2026 11:03 AM

Real-Money Gaming Firms Seek GST Relief Before Key Council Meeting?blur=25

The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector

Imran Fazal Sep 4, 2026 9:24 AM

Vanshi Kotru Promoted to VP of Enablers & Digital Acceptance at Mastercard?blur=25

Kotru previously served as Director, Enablers and Digital Acceptance Partnerships - EEMEA

e4m Staff Sep 4, 2026 9:14 AM

Abhishek Mehta Promoted to DGM of Digital Marketing at Dabur?blur=25

In his previous role with Dabur as Digital Marketing Lead, Mehta was leading Health Care, and Foods & Beverages verticals

e4m Desk Sep 3, 2026 4:53 PM

Jonathan Rigg Takes Helm as CEO of BitOasis Amid Growth Plans?blur=25

Rigg most recently served as Vice President, Commercial at Fuze Finance

e4m Staff Sep 3, 2026 4:45 PM

India's Ad Market Faces Measurement Crisis as Digital Dominates?blur=25

With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital

Kanchan Srivastava Sep 3, 2026 8:58 AM

Google Retains AdX After Court Rejects Breakup Proposal?blur=25

The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete

e4m Staff Sep 3, 2026 8:03 AM

Chandana Agarwal and Akashneel Dasgupta Join LOM Worldwide as Managing Partners?blur=25

Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth

e4m Staff Sep 2, 2026 3:29 PM

Karan Deep Singh Joins Bloomberg Originals as Producer/Editor?blur=25

In his new role, Singh will continue to work on documentaries and news coverage from India and South Asia

e4m Staff Sep 2, 2026 3:22 PM

Dinesh Shrinet Appointed Group Editor for Languages at Rekhta Foundation?blur=25

Dinesh Shrinet has three decades of experience across print and digital media

e4m Staff Sep 2, 2026 2:05 PM

WLDD Gains Strategic Investment from Adfactors PR and Vikas Khemani?blur=25

The investment will accelerate WLDD’s technology, creator network, owned-media platforms and brand-building capabilities

e4m Staff Sep 2, 2026 12:49 PM

Laqshya Media Group Secures Advertising Rights at New Andhra Airport?blur=25

Alluri Sitarama Raju International Airport is the new greenfield airport at Bhogapuram in Vizianagaram district

e4m Staff Sep 2, 2026 9:59 AM