housing
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
His appointment as Managing Director and Chief Executive Officer will be effective from 1 July 2026
e4m Staff Jun 26, 2026 12:17 PM
Guest Column: Adman Prabhakar Mundkur explores the question - Who should have the right to choose the developer—the landowner or the residents who live on the land?
Prabhakar Mundkur Jun 11, 2026 5:44 PM
He joins IndoSpace from Aditya Birla Housing Finance, where he served as Digital Marketing Lead
e4m Staff Jun 10, 2026 2:56 PM
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
Industry executives say higher property prices, cautious consumers and ad inflation across digital platforms have made acquisition significantly more expensive, especially in metros
Sunidhi Vijay May 8, 2026 9:18 AM
From Insta reels video walkthroughs to influencer and creator collaborations, real estate brands are crafting narratives that allow prospective buyers to experience properties long before a site visit
Sunidhi Vijay Apr 20, 2026 9:42 AM
Over the course of his career, Aditya has held senior leadership roles at reputed organizations including ITC, Udaan, Nykaa, VLCC, and Ustraa
e4m Staff Mar 10, 2026 12:20 PM
As younger buyers gravitate towards premium homes, the industry’s playbook is shifting from aspiration-led advertising to intent-driven, content-first marketing
Anuja Jain Jan 29, 2026 8:33 AM
Kapil Goswami was most recently at Paytm, leading consumer growth for the Paytm app and served as Chief Business Officer for Paytm Movies
e4m Staff Jan 9, 2026 12:25 PM
He has been with PNB Housing Finance for over 13 years now, progressing from Senior Manager – Underwriting to Chief Sales Officer – Retail
e4m Staff Dec 22, 2025 5:44 PM
Prior to joining Mayfair Housing, Nagpal was associated with Dosti Realty Ltd
e4m Staff Dec 18, 2025 4:33 PM
He joins PNB Housing Finance from Tata Capital Housing Finance Limited
e4m Staff Dec 18, 2025 4:07 PM
Prior to joining G Square Housing, he served as Senior Vice President at Casagrand
e4m Staff Oct 14, 2025 3:32 PM
The campaign film showcases two families from distinct backgrounds, each navigating their unique path to home ownership
e4m Staff Oct 14, 2025 1:00 PM
In a chat with Nawal Ahuja, Tribhuwan Adhikari, MD & CEO of LIC Housing Finance, shares how LIC Housing Finance leverages technology, partnerships, and consumer trust
e4m Staff Sep 30, 2025 12:42 PM
Bhavya Taneja has been associated with PNB Housing Finance for nearly 6 years
Snehil Gautam, Chief Marketing Officer, Housing.com shares the brand's journey, innovative marketing strategies, and the key factors behind its successful campaigns
Ritika Raj Feb 19, 2025 1:28 PM
The housing finance company has introduced its new mascot 'Roshni' as part of its 360-degree marketing campaign
e4m Staff Dec 17, 2024 12:38 PM
The name is intended to convey the Company’s customer-centric approach
The duties include creating marketing materials, producing a brand film, digital marketing, media campaigns, and innovative ideas.
The veteran actor has also bought a land parcel in the project named The Sarayu
e4m Staff Jan 23, 2024 9:44 AM
The multimedia campaign has been extended across print, cinema and digital platforms
e4m Staff Dec 5, 2023 12:41 PM
#DiwaliApneGharShiftingWali campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn
Guest Column: Amit Arora, Group Head of Corp Comm & PR at Housing.com, highlights the fact that building and nurturing relationships are essential components of PR success
Amit Arora Oct 4, 2023 10:41 AM
Rahul Ralhan, head of Brand and Insights at Housing.com, tells us about the company’s recent campaign and how they have reworked their marketing strategy for the digital-first audience
NATIVE CONTENT Mar 15, 2023 12:02 PM
The film is titled ‘Home loan so easy, life is worry free’
exchange4media Staff Feb 25, 2023 9:02 AM
Aggarwal earlier served as MD & CEO at National Trust Housing Finance Limited
exchange4media Staff Jan 4, 2023 12:00 PM
The new campaign #HappyNewHome has been rolled out in Hindi, Tamil, Kannada and Telugu
exchange4media Staff Jan 2, 2023 12:26 PM
Rege was earlier the COO of the company's rural housing business
exchange4media Staff Nov 9, 2022 3:50 PM
Snehil Gautam, Chief Growth and Marketing Officer, Housing.com talks about the latest campaign, the YOY growth, and the launch of multiple services
Shantanu David Sep 30, 2022 8:35 AM
The ad campaign by McCann Erickson highlights the many idiosyncratic and personal factors that govern a house-buying or renting process
Mansi Sharma Sep 13, 2022 8:38 AM
The series of four ads has been created by McCann Erickson
exchange4media Staff Aug 27, 2022 8:29 AM
The 'home loan lo, sar dard nahi' campaign has two short films
exchange4media Staff Jul 23, 2022 8:17 AM
The campaign has a multi-media approach and will cover TV, print and digital media
exchange4media Staff Nov 27, 2021 8:12 AM
The agency will be responsible for Mayfair Housing’s digital communication duties
exchange4media Staff Nov 17, 2021 4:05 PM
The brand reflects the name of parent REA Group Ltd, a digital real estate company, headquartered in Melbourne, Australia with a market cap of A$20 billion
exchange4media Staff Sep 7, 2021 12:30 PM
Leaders from Wavemaker, Ambuja Cements, ITC, CoinDCX, Luminous Power Technologies’, Dentsu Indi, InMobi, Swiggy, Housing.com, Paisabazaar.com, MiQ, Nepa India, & more, will speak at the conference
exchange4media Staff Jul 30, 2021 8:23 AM
Experts from Wavemaker, Ambuja Cements, ITC, CoinDCX, Borosil, Danone, Luminous Power Technologies’, JOSH, Dentsu India, InMobi, Swiggy, and more, will speak at the conference
exchange4media Staff Jul 29, 2021 9:14 AM
The brand introduced its 'zero-touch' service where customers can avail themselves of housing loans in a contactless manner
exchange4media Staff Jul 27, 2021 11:56 AM
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
Misbaah Mansuri Apr 12, 2021 8:37 AM
After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao
Raushni Bhagia Mar 25, 2021 8:43 AM
The campaign film focuses on the importance of owning a house vis-à-vis a rented apartment
exchange4media Staff Feb 6, 2021 8:14 AM
Conceived by Lowe Lintas, the films aim to showcase the brand as a single-stop solution for all housing needs
exchange4media Staff Jan 30, 2021 7:59 AM
The digital-focused media campaign highlights benefits of new online home loan platform
exchange4media Staff Nov 25, 2020 1:33 PM