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Prior to joining IKEA, he was with DMart - Avenue Supermarts Limited
e4m Staff Jul 15, 2026 12:57 PM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Singh has more than three decades of leadership experience across building products
e4m Staff Jun 30, 2026 2:00 PM
Can bigger really mean better? George Manas of Omnicom on the Omnicom-IPG integration, his hopes for India and why Cannes Lions 2026 became one of his favourites
Neeta Nair Jun 27, 2026 9:27 AM
John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity
Simran Sabherwal Jun 24, 2026 9:10 AM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
Ghose brings 20 years of experience across India, France and the U.S., spanning public companies, global agencies and media
Alexander George Muthoot, Joint Managing Director, Muthoot Finance, spoke about changing consumer behaviour, the role of trust and storytelling in financial services marketing, & more
Sunidhi Vijay Jun 1, 2026 8:53 AM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Prior to this, Khanna was with Dentsu India as Chief Strategy Officer – Media
Smartphone brands will have to bear the rising cost of moving goods across geographies; if these pressures remain there will be some level of price rationalisation and an impact on marketing spends
Chehneet Kaur Mar 20, 2026 9:44 AM
From brand safety to budget strategy, marketers navigate a new reality where global uncertainty shapes campaigns as much as consumer data
Anuja Jain Mar 18, 2026 9:25 AM
Industry sources say the impact will be reflected in the system gradually on account of existing inventory buffers, but multiple cost pressures are signalling an upward movement in the commodity cycle
Chehneet Kaur Mar 18, 2026 9:09 AM
Ellen Griffin most recently served as the agency’s President, Global Chief Operating Officer
e4m Staff Mar 18, 2026 8:27 AM
GEOfluent measures both visibility and reputation in generative engines, translating signals into actionable insights that enhance discoverability, build authority, and safeguard credibility
e4m Staff Feb 18, 2026 11:56 AM
Diageo India’s Chief Marketing Officer Ruchira Jaitly, and Vice President-Marketing Varun Koorichh speak to e4m on the shift from demographic to psychographic, building a coherent brand world & more
Sunidhi Vijay Feb 18, 2026 9:27 AM
From explorers and primatologists like Jane Goodall to filmmakers like Jimmy Chin, National Geographic has consistently celebrated individuals who push the boundaries of exploration and discovery
e4m Staff Jan 23, 2026 3:45 PM
The OpenAI for Countries initiative, launched in May, aims to help societies worldwide share the opportunities created by this powerful technology
e4m Staff Dec 18, 2025 1:36 PM
In his new role, Rajeev Pandey will lead New Business Development, Strategic Partnerships, and Key Growth Initiatives
e4m Staff Dec 17, 2025 10:08 AM
Pitch BrandTalk witnessed a spotlight address by Ruchira Jaitly, Chief Marketing Officer at Diageo India, who spoke on need for agility in marketing has intensified because of the attention economy
e4m Staff Nov 21, 2025 1:08 PM
At the fifth edition of Pitch BrandTalk, Diageo India’s CMO Ruchira Jaitly will share insights on the topic ‘The Adaptive Era: Agility, Always-On Engagement, and Evolving Consumer Trends’
e4m Desk Nov 13, 2025 12:52 PM
Lewis will begin his role on January 1, 2026, when interim CEO Nik Jhangiani returns to his position as chief financial officer
e4m Staff Nov 10, 2025 3:10 PM
The likely triggers, experts say are RCB being at its strongest-ever commercial peak, the fact that IPL teams rarely come up for sale and Virat Kohli's 17-year association with the team
Pooja Yadav Nov 7, 2025 9:32 AM
The current owners, Diageo Plc, through its Indian subsidiary United Spirits Limited, have initiated a ‘strategic review’ of their investment in RCSPL
e4m Staff Nov 6, 2025 12:46 PM
Koorichh was earlier the Vice President Marketing - category head IMFL Brands
e4m Staff Oct 31, 2025 2:54 PM
Jacob George succeeds Mathew Chandy, who steps down as CMD after a decade of leading Duroflex Limited
e4m Staff Oct 13, 2025 12:29 PM
Senior journalist AJ Philip remembers TJS George as the fearless editor who shaped Indian journalism with courage and conviction
AJ Philip Oct 4, 2025 11:24 AM
As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining strategies to stay discoverable in an AI-first world
Anuja Jain Sep 15, 2025 10:37 AM
At D2C Revolution Summit, Duroflex’s Executive Director Jacob George shared how the company evolved from a small regional manufacturer into a technology-driven sleep solutions giant
Prior to his elevation, James Kemp held the role of Luxury Commercial Sales Manager at the company
Prior to this, Pankhuri Sharma was with Titan Company as Brand Manager - Titan Ladies' portfolio & Titan Raga
e4m Desk Jun 26, 2025 12:36 PM
Prior to this, Tanya Singh spent eight years at Unilever, where she led the premium makeup category for Lakmé
e4m Staff Jun 23, 2025 7:34 AM
Abhinav Kumar, Global Chief Marketing Officer of TCS, breaks down the strategy behind the company’s evolution, including high-stakes global marathon sponsorships and executive engagement programs
Ruhail Amin Jun 4, 2025 8:53 AM
Brand experts suggest the need to move beyond SEO and optimize AI summaries; GEO has the potential to level the field but without transparency and guardrails, it risks becoming SEO 2.0
Shantanu David Jun 2, 2025 9:27 AM
Praveen Someshwar joins Diageo after his stint as Managing Director and CEO of HT Media
The council will help clients navigate reputation in a transforming world
e4m Staff Mar 27, 2025 6:59 PM
Bisleri CEO Angelo George outlines the brand’s transformation from a premium bottled water brand to a household name
e4m Staff Mar 12, 2025 3:12 PM
On Women's Day, e4m celebrates the inspiring journey of Ruchira Jaitly
