fta
The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
Industry voices are divided on whether GST cuts have translated into higher TV ad revenues or merely acted as a confidence catalyst for brands that were already gearing up for the festive quarter
Aditi Gupta Nov 26, 2025 9:01 AM
Srijita Das Roy joins FTA Global from NP Digital India, where she served as a director
e4m Staff Oct 14, 2025 7:39 PM
Ahmed Aftab Naqvi’s career is a testament to persistence, instinct and the courage to take risks
e4m Staff Sep 23, 2025 1:37 PM
The five-day global event will bring together more than 40 renowned marketing leaders and feature over 50 sessions
e4m Staff Sep 17, 2025 12:29 PM
Rohit Salian will also head the Creative Labs Division at FTA Global
e4m Staff Aug 11, 2025 11:55 AM
Tasneem Calcuttawala has been appointed as VP – Operations & Delivery, and Yatin Bhasin has been named as VP – Sales & Marketing
e4m Staff Jul 21, 2025 11:11 AM
The network has said Star Utsav has emerged as the top choice among female viewers aged 15 to 30
e4m Staff Jun 12, 2025 11:24 AM
As he celebrates his birthday, Naqvi remains a rare blend of strategist, storyteller and cultural architect
e4m Staff May 31, 2025 10:26 AM
Lack of fresh, high-impact content pushing audiences towards easily accessible FTA options, note experts; FTA channels also drawing FMCG, beverage advertisers who want to tap expanding rural audience
Aditi Gupta May 15, 2025 8:24 AM
From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation, accessibility remains a powerful force
Aditi Gupta Mar 5, 2025 8:58 AM
According to industry experts, broadcasters are relaunching channels on DD FreeDish to capitalise on the platform’s extensive reach, and to boost advertising revenue
Aditi Gupta Feb 20, 2025 2:08 PM
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing on content’s primacy & foreseeing coexistence
e4m Staff Feb 13, 2025 12:37 PM
At the e4m iDAC conference, Ahmed Aftab Naqvi, Global CEO and Co-Founder of GoZoop shared his insights on different digital storytelling formats
e4m Staff Sep 27, 2024 8:29 AM
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
Sonam Saini Feb 26, 2024 9:05 AM
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
Guest Column: Dhunji S. Wadia, Proprietor and Managing Partner, ShiftAxis, remembers Pratap Bose
Dhunji S Wadia May 10, 2023 6:42 PM
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what he expects from the grand festival
Tanzila Shaikh May 10, 2023 8:53 AM
Pinto, Naqvi and Deshpande join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively
exchange4media Staff Apr 18, 2023 5:13 PM
During ZEEL's Q3 FY23 earnings call, the MD & CEO stated that the paid subscriber base on both cable and satellite has stabilised since April 2022, when they went off FTA
exchange4media Staff Feb 15, 2023 8:46 AM
The Bureau of Indian Standards has issued specifications for digital TV receivers that have built-in satellite turners for this facility
exchange4media Staff Jan 10, 2023 10:24 AM
At e4m Confluence 2022, Gupta, COO - Broadcasting Business, Shemaroo, spoke about FTA being an essential platform to reach the Hindi heartland
exchange4media Staff Oct 10, 2022 8:57 AM
The decision was taken in the last Cabinet meeting chaired by PM Narendra Modi
exchange4media Staff Oct 6, 2022 10:11 AM
The official album was released by Raftaar on his social media platforms and on YouTube
exchange4media Staff Sep 5, 2022 4:26 PM
Experts feel launching the channel on the FTA platform may be a tactical move by the network to initiate a dialogue with advertisers
Sonam Saini Apr 29, 2022 9:06 AM
Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%
Kanchan Srivastava Apr 6, 2022 8:42 AM
Industry experts say while the exit will help these big broadcasters arrest the decline of pay universe, it will give smaller FTA broadcasters a chance to grow their viewership and ad revenue
Javed Farooqui Mar 11, 2022 8:43 AM
The ‘Badal life ki raftaar’ campaign has been created by McCann India
exchange4media Staff Feb 5, 2022 8:32 AM
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
exchange4media Staff Nov 29, 2021 5:21 PM
In 2019, Sun TV Network had put the launch of Sun Marathi on hold due to slowdown in the economy
exchange4media Staff Oct 11, 2021 8:36 AM
Shah will be reporting to CEO and Co-founder Ahmed Aftab Naqvi of the company
exchange4media Staff Aug 13, 2021 3:58 PM
Pulling channels out of bouquets and selling them on à la carte is not a viable option, considering the dual revenue model that most broadcasters have, say some
Javed Farooqui Jul 5, 2021 8:59 AM
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
Sonam Saini Jun 18, 2021 7:36 AM
The authority noted that a sub-standard CAS/SMS renders a distribution network vulnerable to hacking and piracy
Javed Farooqui Jun 17, 2021 8:55 AM
Stratton, which is the group's fourth acquisition in India and fifth globally, will be rebranded as Sm(all)
exchange4media Staff Jun 16, 2021 12:13 PM
The mandate will entail strengthening brand recall and building a strong social media community
exchange4media Staff May 26, 2021 1:55 PM
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Tasmayee Laha Roy Mar 18, 2021 8:37 AM
The agency will promote Mint’s latest campaign ‘Growth Is On’
exchange4media Staff Oct 22, 2020 2:53 PM
According to broadcasters, FTA channels are a good way for brands to reach out to consumers at a good pricing
Sonam Saini Sep 22, 2020 9:08 AM
Gozoop will be responsible for building the brand on digital, including creative campaigns, social media, customer experience, influencer marketing and online reputation
exchange4media Staff Sep 11, 2020 1:26 PM
In the wake of a slowdown and dwindling revenues, broadcasters, especially FTA channels, would have to shut shop if ad time is capped at 12 mins, say industry experts
Tasmayee Laha Roy Aug 21, 2020 9:04 AM
Based out of Gozoop’s Mumbai HQ, Ghadiali will continue reporting to Ahmed Aftab Naqvi, CEO of Gozoop
exchange4media Staff Aug 13, 2020 12:25 PM