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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success
Ganapathy Viswanathan Jul 16, 2026 7:55 AM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
Shah was previously Head of Data & Advertising Technology for Emerging Markets
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
Prior to joining Signzy, he spent over six years at The Economic Times
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Rawal most recently served as Assistant General Manager - Marketing at Ceasefire Industries
e4m Staff Jun 20, 2026 7:59 AM
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
Prior to this elevation, Tayar served as Regional Finance Director at Edelman
e4m Staff May 16, 2026 8:04 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Most recently, Nikhil Kumar served as the Chief Growth Officer at mediasmart
e4m Staff Apr 29, 2026 2:52 PM
The company said performance was weighed down by a weak seasonal cycle and ongoing geopolitical disruptions
e4m Staff Apr 24, 2026 12:03 PM
Before joining Republic, Dutta served as National Revenue Head at Network18 Media & Investments Limited
e4m Staff Apr 20, 2026 1:43 PM
Taranjeet Singh was Managing Director – APAC, Venture Markets at Criteo
e4m Staff Apr 16, 2026 1:29 PM
In addition, he will serve as the Branch Head for Bangalore and Chennai
e4m Staff Apr 14, 2026 2:58 PM
While a section of experts say CTV opens up the possibility of granular targeting, others point out that much of the consumption in smaller markets is still skewed towards free, ad-supported platforms
Aditi Gupta Apr 10, 2026 9:12 AM
At BitDelta India, Vikaas will lead overall strategy, market development, and platform execution
Prior to this elevation, Agrawal served as Group CFO for the last four years
With rising discovery costs, retail media budgets will likely move toward platforms that deliver measurable outcomes, brands will become more selective and focus on clear results
Shantanu David Mar 30, 2026 8:22 AM
Prior to this, Shaurya Prabhat held the position of Director and Chief Strategy Officer
e4m Staff Mar 26, 2026 12:19 PM
Divjyot Dhanda will take charge of the Hyderabad and Kochi markets, overseeing sales for flagship channels including Zee TV, Zee Keralam and the Telugu cluster
e4m Staff Mar 25, 2026 11:05 AM
Gopinath Natarajan previously served as CEO – Asset Management at Geojit Financial
e4m Staff Mar 17, 2026 4:10 PM
With shipments disrupted, rupee weakened and retail inflation rising, brands across FMCG, fashion, beauty, jewellery and hospitality to reassess marketing budgets
Kanchan Srivastava Mar 16, 2026 9:32 AM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:24 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:21 PM
Most recently, he was the Managing Director of Warner Media's direct-to-consumer platforms in India, Southeast Asia, Hong Kong and Taiwan
e4m Staff Feb 26, 2026 2:32 PM
The mandate includes scaling Building Information Modelling, BIM, adoption across infrastructure and real estate stakeholders and strengthening the local partner ecosystem
e4m Staff Feb 24, 2026 2:05 PM
Gadgets 360’s Volt aims to reclaim tech social media from the bots
NATIVE CONTENT Feb 24, 2026 11:35 AM
Experts say supermarkets are gradually losing marketing clout as 15–50% trade budgets shift to quick commerce
Pooja Yadav Feb 23, 2026 9:13 AM
Annu Gupta joins the company following a 13-year stint at Britannia Industries
e4m Staff Feb 21, 2026 9:01 AM
Automotive, financial services, consumer tech and lifestyle brands take the lead in creator collabs and partnerships with gaming cos
Shalinee Mishra Feb 19, 2026 9:22 AM
EverMerge has generated over USD 350+ Mn of revenue since its launch 5 years ago
Recent deals show production houses are being recast from project-led film financiers to long-term IP engines spanning films, OTT, music and franchises
Pooja Yadav and Aditi Gupta Feb 3, 2026 9:16 AM
Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence
Pooja Yadav Jan 31, 2026 1:35 PM
Brussels opens formal proceedings to define how Google must share AI capabilities and search information with rivals
e4m Staff Jan 28, 2026 10:32 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores how rising incomes, digital penetration and fluid loyalty turn small towns into the contested growth markets
Shantomoy Ray Jan 23, 2026 1:59 PM
The platform recorded 24.51 million unique users worldwide during December 2025
NATIVE CONTENT Jan 22, 2026 9:00 AM
Rajaraman Sundaram joined the network last year as Head of Content Strategy
e4m Staff Jan 16, 2026 1:15 PM
Ray will now also be responsible for high-priority territories including Greater China and Mongolia, as well as Japan and South Korea
e4m Staff Jan 14, 2026 8:44 PM
Indian cricketer Jemimah Rodrigues will be actively involved in shaping the brand’s long-term vision
Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors
NATIVE CONTENT Jan 8, 2026 2:00 PM
In his most recent role, Sumit served as President & Business Head at Jana Small Finance Bank
At the MartechAI summit, panellists decoded the dynamics of marketing in a ‘Non-Linear, AI-Accelerated Era’
e4m Staff Dec 12, 2025 1:50 PM