Nic Watt has spent more than 20 years working in the video game and blockchain industry

exchange4media Staff Nov 3, 2022 3:43 PM

Samridhi Katyal?blur=25

Guest Column: Growth of a business depends on meaningful fan engagement that the technology of today can offer, writes Samridhi Katyal, Co-Founder, Fandrum

Samridhi Katyal Jun 6, 2022 8:30 AM


The activation aimed at creating conversations about the brand, which was conceptualised by Schbang’s Bengaluru

exchange4media Staff May 25, 2022 4:02 PM


Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value

exchange4media Staff May 19, 2022 5:13 PM


The loyalty program will deliver a personalised experience to passengers at BLR Airport, and bring together all services and offerings under one digital app

exchange4media Staff Feb 23, 2022 2:12 PM


Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM

e4m Adobe-TCS roundtable?blur=25

A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement

exchange4media Staff Dec 4, 2021 2:29 PM

Neil Baram?blur=25

Neil Barman, Chief Growth Officer, Yellow.ai, spoke about CX Revolution at The Maddies Awards 2021

exchange4media Staff Nov 29, 2021 8:46 AM

Rajasthan Royals?blur=25

This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club

exchange4media Staff Nov 25, 2021 3:33 PM


vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads

exchange4media Staff Nov 22, 2021 8:45 PM


Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India

exchange4media Staff Nov 11, 2021 4:12 PM

Ritu Mehrotra?blur=25

Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021

exchange4media Staff Oct 23, 2021 8:30 AM


A quick overview of why marketers should consider talking to their audience on Spotify, especially now

exchange4media Staff Oct 5, 2021 4:16 PM

Piyali Chatterjee?blur=25

Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee Sep 25, 2021 8:44 AM


These insights will lead the OTT platform to better customer engagement and retention metrics

exchange4media Staff Sep 16, 2021 5:57 PM

Mzaalo - Josh?blur=25

With this partnership, Josh's 115 million monthly active users will be able to access Mzaalo's content in 10 Indian languages and also get a unique opportunity to engage with the brand

exchange4media Staff Sep 6, 2021 1:01 PM

scripbox - webengage?blur=25

The partnership empowered Scripbox to target users better through segmentation and contextual engagement

exchange4media Staff Aug 25, 2021 2:07 PM

cricket live?blur=25

Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands

exchange4media Staff Aug 19, 2021 10:00 AM

pizza hut?blur=25

The conversational ad campaign has posted an 8.29% increase in customer engagement

exchange4media Staff Jul 27, 2021 11:30 AM