engagement

The retail giant will use CleverTap’s customer lifecycle management platform to drive successful online and in-store user engagement and retention strategies

exchange4media Staff 4 days ago

Panel of industry experts discuss the trends, opportunities and the growing scope of monetisation and engagement, amongst other things in OTT space

exchange4media Staff 05-November-2018

Business leaders discuss what defines brand advocates and how it can be the mantra of success

Apeksha Mishra 24-July-2018

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space

Misbaah Mansuri 17-July-2018

WebEngage will power Goibibo's user and partner engagement strategy and execution.

exchange4media Staff 06-July-2018

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Venkata Susmita Biswas 20-September-2017

The offline expansion marks the next phase of growth for the brand as well as deeper engagement with customers

exchange4media Staff 08-July-2017

Partners with mobile attribution companies TUNE, Adjust, AppsFlyer and Kochava to launch unified Outbrain Dashboard and connect data for smart optimisation

exchange4media Staff 30-June-2017

As potential employees keep shopping for better jobs, sustaining and hiring talent is now more important than ever, says theFounder and Director of engage4more

Nishant Parashar 15-June-2017

How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe

Sriharsh Grandhe 18-May-2017

In just 32 matches, IPL 2017 has already garnered a cumulative reach of 363.9 million viewers as against 361 million viewers for the complete IPL 2016 edition

exchange4media Staff 05-May-2017

Out of 16 awards given in the newspaper category at APAC CEF, Dainik Jagran won 13

exchange4media Staff 03-May-2017

Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm

exchange4media Staff 25-April-2017

The mandate for Sportz Interactive is to build and manage the official website and social media channels of NEXA P1 Powerboat

exchange4media Staff 14-February-2017

Increased mobile web penetration also a key contributor to growth in active social media usage

exchange4media Staff 04-January-2017

‘The Power of Consumer Insights for Customer Engagement’ was the theme for this edition of the CEF Awards

exchange4media Staff 04-May-2016

The agency took home an additional seven awards including The Marketer of the Year award for Managing Director Vivek Bhargava and Marketing Leader of the year for Executive Vice President Brijesh Munyal

exchange4media Staff 15-September-2015

Engagement Index for each media showed magazines are twice as involving as radio and TV

exchange4media Staff 24-February-2015

Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’

Shantanu Paknikar 07-February-2015

Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’

Shantanu Paknikar 07-February-2015