Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses

Tasmayee Laha Roy Feb 17, 2020 8:17 AM

The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling

exchange4media Staff Feb 3, 2020 2:29 PM

Findings are based on Taboola’s analysis of open web search for Bollywood stars which included 50 mn readers, 40 thousand articles, 190 mn page views and 245 mn minutes of reading

exchange4media Staff Jan 15, 2020 9:26 AM

Shah Rukh Khan and Priyanka Chopra emerge as the 'most read-about' Bollywood celeb in India

exchange4media Staff Jan 13, 2020 5:23 PM

TWIP or Tonic Worldwide Inuitive Programming will help brands leverage data to cut through the content clutter and get noticed

exchange4media Staff Jan 9, 2020 10:40 AM

Loss of privacy and low credibility of information sources on the internet have led to the loss of customer trust, says Wave X research

Shrikant Shenoy Dec 23, 2019 9:19 AM

The partnership will help enhance customer retention and loyalty for Bigbasket through MoEngage’s omni-channel communication platform.

exchange4media Staff Dec 19, 2019 3:20 PM

The new #LoanFlexibleHai campaign running from December 1 to December 16, allows consumers to learn more about flexible loans by playing an interactive game

exchange4media Staff Dec 7, 2019 4:00 PM

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

With giant installations and vibrant graffiti, the South African casual dining restaurant brand aims to create hype and excitement around the opening of its tenth restaurant at Ambience Mall, Gurgaon

exchange4media Staff Nov 1, 2019 3:52 PM

In efforts to be more inclusive and become the true citizen engagement platform, MyGov intends to add other Indian language content, to reach beyond Hindi-speaking areas.

exchange4media Staff Oct 30, 2019 1:43 PM

The channel amplified the social media phenomenon of its hit game show ‘Movie-Masti with Maniesh Paul' and promoting #MovieMasti filter in a never-seen-before roadshow format

exchange4media Staff Oct 18, 2019 3:46 PM

Gear up for an intriguing session by Li, CEO, APAC, OMD, on ‘Reigniting the creative spark’ in the age of technology and AI

Noel Dsouza Sep 19, 2019 8:33 AM

The theme for the September 24 event is Creativity First: Brand Engagement in the Connected Era. Stephen Allan, Chairman & CEO, MediaCom; Charles Frump, MD, Volvo Auto India, to be keynote speakers

Misbaah Mansuri Sep 11, 2019 8:05 AM

Dash, President, India & Middle East, Tata Global Beverages, spoke on ‘Tata Tea keeping human at the center - the new heart of brand engagement’

exchange4media Staff Jul 20, 2019 8:54 AM

Several brands also participated in the reader connect event

exchange4media Staff Jul 15, 2019 12:35 PM

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

Guest Column: Nikhil Arora, VP & MD, GoDaddy India, takes us through the key elements of building an online presence and how they can help an emerging sports brand

Nikhil Arora Jul 11, 2019 8:57 AM