engagement
The retail giant will use CleverTap’s customer lifecycle management platform to drive successful online and in-store user engagement and retention strategies
exchange4media Staff 4 days ago
Panel of industry experts discuss the trends, opportunities and the growing scope of monetisation and engagement, amongst other things in OTT space
exchange4media Staff 05-November-2018
Business leaders discuss what defines brand advocates and how it can be the mantra of success
Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space
WebEngage will power Goibibo's user and partner engagement strategy and execution.
exchange4media Staff 06-July-2018
Samsung is shunning ads focussed on features to tell stories about the people it serves in India
Venkata Susmita Biswas 20-September-2017
The offline expansion marks the next phase of growth for the brand as well as deeper engagement with customers
exchange4media Staff 08-July-2017
Partners with mobile attribution companies TUNE, Adjust, AppsFlyer and Kochava to launch unified Outbrain Dashboard and connect data for smart optimisation
exchange4media Staff 30-June-2017
Guest Column: Bring trust in your hiring to build your employer brand: Nishant Parashar, engage4more
As potential employees keep shopping for better jobs, sustaining and hiring talent is now more important than ever, says theFounder and Director of engage4more
How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe
In just 32 matches, IPL 2017 has already garnered a cumulative reach of 363.9 million viewers as against 361 million viewers for the complete IPL 2016 edition
exchange4media Staff 05-May-2017
Out of 16 awards given in the newspaper category at APAC CEF, Dainik Jagran won 13
exchange4media Staff 03-May-2017
Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm
exchange4media Staff 25-April-2017
The mandate for Sportz Interactive is to build and manage the official website and social media channels of NEXA P1 Powerboat
exchange4media Staff 14-February-2017
Increased mobile web penetration also a key contributor to growth in active social media usage
exchange4media Staff 04-January-2017
‘The Power of Consumer Insights for Customer Engagement’ was the theme for this edition of the CEF Awards
exchange4media Staff 04-May-2016
The agency took home an additional seven awards including The Marketer of the Year award for Managing Director Vivek Bhargava and Marketing Leader of the year for Executive Vice President Brijesh Munyal
exchange4media Staff 15-September-2015
Engagement Index for each media showed magazines are twice as involving as radio and TV
exchange4media Staff 24-February-2015
Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’
Shantanu Paknikar 07-February-2015
Paknikar, General Manager, Innovative Business Solutions (IT services division), Happiest Minds Technologies on how technology is no longer just an enabler for business, but is transforming the way it is done; the retail sector is a prime example with the advent of ‘digital retail’
Shantanu Paknikar 07-February-2015
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