Guest Author: Majumdar, Head - Corporate Affairs, Communication and digital media, Egis India, writes that a people-first culture, & work-life balance will be key trends on employee engagement front

Bhaskar Majumdar Sep 24, 2020 6:44 PM

The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM

Offers brands a one-stop destination to engage with celebrities for marketing campaigns

exchange4media Staff Sep 8, 2020 5:25 PM

The report by The Forrester Wave states that MoEngage bills itself as an open analytics solution that can connect to any BI or SQL tool

exchange4media Staff Aug 28, 2020 1:35 PM

The playbook is a compendium of expert insights on how businesses can rebuild their strategies to drive growth

exchange4media Staff Jul 17, 2020 1:22 PM

The platform has also announced raising oversubscribed Series C at $42M following 431% YoY revenue growth

exchange4media Staff Jul 16, 2020 11:14 AM

From organising virtual team lunches to appreciating a job well done, here's how the industry offered a masterclass in putting their employees first during the lockdown

Nafisa Shaheen Jun 11, 2020 2:06 PM

The agency not only aims to initiate this tie-up for a specific time but also, intends to let its employees use these services till the end of this year

exchange4media Staff Jun 5, 2020 10:00 PM

According to the study 'Why it is essential to elevate Customer Expectations in Customer Support', Hansa Research investigated whether companies are doing enough to meet customer expectations

exchange4media Staff Apr 20, 2020 4:28 PM

The initiative engaged with all employees by creating an environment of social engagement and connection amongst teams members

exchange4media Staff Apr 11, 2020 11:34 AM

Bollywood celebrities such as Kartik Aaryan and Urvashi Rautela also joined the challenge

exchange4media Staff Mar 23, 2020 7:35 PM

Buzzoka has also requested influencers to only use information on Coronavirus coming from the Government of India or the World Health Organization

exchange4media Staff Mar 18, 2020 4:14 PM

Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers

Neena Dasgupta Feb 27, 2020 8:27 AM

Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses

Tasmayee Laha Roy Feb 17, 2020 8:17 AM

The partnership has significantly improved its customer engagement- including a 3x jump in click-through rates and video sampling

exchange4media Staff Feb 3, 2020 2:29 PM

Findings are based on Taboola’s analysis of open web search for Bollywood stars which included 50 mn readers, 40 thousand articles, 190 mn page views and 245 mn minutes of reading

exchange4media Staff Jan 15, 2020 9:26 AM

Shah Rukh Khan and Priyanka Chopra emerge as the 'most read-about' Bollywood celeb in India

exchange4media Staff Jan 13, 2020 5:23 PM

TWIP or Tonic Worldwide Inuitive Programming will help brands leverage data to cut through the content clutter and get noticed

exchange4media Staff Jan 9, 2020 10:40 AM

Loss of privacy and low credibility of information sources on the internet have led to the loss of customer trust, says Wave X research

Shrikant Shenoy Dec 23, 2019 9:19 AM

The partnership will help enhance customer retention and loyalty for Bigbasket through MoEngage’s omni-channel communication platform.

exchange4media Staff Dec 19, 2019 3:20 PM