engagement

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza 4 days ago

Guest Column: Nikhil Arora, VP & MD, GoDaddy India, takes us through the key elements of building an online presence and how they can help an emerging sports brand

Nikhil Arora 1 week ago

At TechManch 2019 digital marketing conference, influencers will engage in a panel discussion on 'The State of Influencer Marketing and the Way Ahead'

exchange4media Staff 19-June-2019

Netcore Smartech's AI-powered support & expert guidance will help The Star Online to overcome technological limitations and drive hyper-personalized marketing campaigns

exchange4media Staff 17-June-2019

Baertels, President (acting), BMW Group India, spoke to exchange4media about the future strategies for capturing the market, plans drafted for achieving the desired result in this quarter and more

Shweta Raaj Singh 10-June-2019

Menon, Head-Royal Challengers Bangalore (RCB) & New Business at Diageo India, spoke on the topic ‘Royal Challengers Bangalore: Building a Connect with Fans & Brands’

exchange4media Staff 31-May-2019

Kaur will oversee the delivery of Analytics offerings and drive the growth for India business

exchange4media Staff 27-May-2019

The retail giant will use CleverTap’s customer lifecycle management platform to drive successful online and in-store user engagement and retention strategies

exchange4media Staff 17-April-2019

Panel of industry experts discuss the trends, opportunities and the growing scope of monetisation and engagement, amongst other things in OTT space

exchange4media Staff 05-November-2018

Business leaders discuss what defines brand advocates and how it can be the mantra of success

Apeksha Mishra 24-July-2018

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space

Misbaah Mansuri 17-July-2018

WebEngage will power Goibibo's user and partner engagement strategy and execution.

exchange4media Staff 06-July-2018

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Venkata Susmita Biswas 20-September-2017

The offline expansion marks the next phase of growth for the brand as well as deeper engagement with customers

exchange4media Staff 08-July-2017

Partners with mobile attribution companies TUNE, Adjust, AppsFlyer and Kochava to launch unified Outbrain Dashboard and connect data for smart optimisation

exchange4media Staff 30-June-2017

As potential employees keep shopping for better jobs, sustaining and hiring talent is now more important than ever, says theFounder and Director of engage4more

Nishant Parashar 15-June-2017

How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe

Sriharsh Grandhe 18-May-2017

In just 32 matches, IPL 2017 has already garnered a cumulative reach of 363.9 million viewers as against 361 million viewers for the complete IPL 2016 edition

exchange4media Staff 05-May-2017

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