endorsement
BJ Novak?blur=25

It will be interesting to see if Indian brands pick up on the trend to create their own memes around the hilarious incident

Mansi Sharma Oct 28, 2021 1:30 PM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 16, 2021 8:20 AM

Amitabh Bachchan?blur=25

Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising

exchange4media Staff Oct 11, 2021 12:12 PM

Ormax?blur=25

The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best

exchange4media Staff Aug 10, 2021 12:11 PM

pv sindhu?blur=25

Industry is rife with speculations about her doubling endorsement fees

Mansi Sharma Aug 4, 2021 8:07 AM

female endorsements?blur=25

Education sector needs to address the white space and have women promoting their brands, opines the industry

Mansi Sharma Jul 29, 2021 8:52 AM

Dilip Kumar?blur=25

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

Emami?blur=25

The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019

exchange4media Staff Jun 28, 2021 2:53 PM

Amaze?blur=25

The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements

exchange4media Staff Jun 9, 2021 2:39 PM

Karan Johar?blur=25

On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

celebs?blur=25

Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity

Mansi Sharma Apr 19, 2021 8:18 AM

Teachmint?blur=25

The series of ad films targeted at educators aims to highlight the ease of going digital for teaching through the Teachmint App

exchange4media Staff Apr 6, 2021 3:30 PM

akshay kumar?blur=25

As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors

exchange4media Staff Mar 19, 2021 11:45 AM

Tiger Shroff?blur=25

The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'

exchange4media Staff Feb 9, 2021 4:56 PM

Manoj Bajpayee - Piramal?blur=25

Speaking on his association with Piramal, Manoj Bajpayee said that he is pleased to endorse this soap brand it stands true to its promise of ‘Sabka Skin Specialist'

exchange4media Staff Feb 8, 2021 1:14 PM

Virat Kohli - Duff&Phelps?blur=25

Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic

exchange4media Staff Feb 4, 2021 12:53 PM

Rishabh Pant?blur=25

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports

Misbaah Mansuri Jan 20, 2021 9:32 AM

hrithik roshans brand appeal?blur=25

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film

Noel Dsouza Jan 14, 2021 8:21 AM

AK?blur=25

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands

exchange4media Staff Dec 30, 2020 8:48 AM