endorsement
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
Ganapathy Viswanathan Jul 2, 2026 9:41 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prabhakar Mundkur Jun 16, 2026 11:47 AM
Contracts reviewed by e4m reveal that influencers, in several cases, command higher fees than celebrities; celeb deals continue to demand broader deliverables, even as pricing is under pressure
Imran Fazal Apr 17, 2026 8:45 AM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM
From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of the most singular careers in the history of Indian cinema
e4m Staff Mar 23, 2026 10:58 AM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
As women's cricket surged in viewership and wins, endorsement money is following, but the categories, the depth, and the fees still tell two very different stories
Aryendra Khan Mar 17, 2026 9:17 AM
When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity
e4m Staff Feb 16, 2026 9:02 AM
The collaboration, as part of a refreshed marketing strategy for Mysore Sandal Soap, has reignited criticism and debate, much of it tied to identity, representation and regional pride
e4m Staff Feb 10, 2026 5:11 PM
Celebrity endorsements saw a sharp correction in 2025, declining 22%, according to TAM AdEx data
Shalinee Mishra Feb 2, 2026 8:38 AM
The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets
Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM
While some industry watchers say brand endorsement monies coming for women's cricket won't be as big as it should, the optimists assert these names will evolve into strong personal brands
Aryendra Khan Nov 13, 2025 8:59 AM
The actors has pointed out that multiple companies have featured her images on their official websites without obtaining consent or securing the necessary usage rights.
The Promotion and Regulation of Online Gaming Bill 2025 has erased crores in endorsement deals, shuttered ad campaigns, and triggered losses across cricket, Bollywood, influencers, and ad agencies
Aryendra Khan and Shalinee Mishra Sep 2, 2025 8:56 AM
Shubman Gill, whose popularity skyrocketed after the double century in England, has already struck a deal with Oakley and experts say many more brands will line up for him now
Shalinee Mishra Jul 9, 2025 9:28 AM
Samantha's branding career has been built on her image as not only a talented actress but also a role model for fitness, style, and confidence
Soumya Gawri Apr 27, 2025 10:00 AM
Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore per day, according to sources
Jagruti Verma Mar 24, 2025 9:15 AM
While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement, storytelling, and real impact over follower counts
Shalinee Mishra Mar 18, 2025 8:52 AM
Over the years, Bhatt has endorsed a diverse array of brands, ranging from luxury fashion labels to consumer goods, cementing her status as a versatile and influential figure in the ad industry
Soumya Gawri Mar 15, 2025 9:07 AM
The TAM Celebrity Endorsement Report for 2024 found that male movie actors commanded 42% of the total ad endorsement market
e4m Staff Jan 31, 2025 4:28 PM
Tamannaah has become a sought-after name for brands looking for star power and relatability. Here’s a glimpse into some of her latest and most notable endorsements
Soumya Gawri Dec 21, 2024 8:50 AM
Guest Column: Manish Porwal, Managing Director, Alchemist Group & Auntourage, writes how the table maestro maintained a perfect balance between being a purist musician and a savvy human brand
Manish Porwal Dec 17, 2024 9:24 AM
Jasprit Bumrah who turns 31 on December 6 is a brand icon and a picture of resilience and precision
Soumya Gawri Dec 6, 2024 8:52 AM
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM
A look at Aishwarya Rai’s seven unforgettable ads that showcase her journey as the Brand Queen
Soumya Gawri Nov 1, 2024 10:00 AM
While the veteran actress hasn't been a frequent face in ads like her contemporary celebrities, her select appearances carry a certain gravitas
Soumya Gawri Oct 10, 2024 9:20 AM
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Akhil Reddy, the owner of the Indian Racing League, discusses the popularity of motorsport in India, celebrity interest, and the economic potential of the sport among other things
Ruhail Amin Sep 30, 2024 8:49 AM
While Kareena is a powerful performer on the screen, she has been a trendsetter in real life too, which makes her the first choice of brands
Soumya Gawri Sep 21, 2024 8:57 AM
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
The former Indian tennis player celebrates her 37th birthday today. Here's looking at some of her recent endorsements
e4m Staff Nov 15, 2023 8:43 AM
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM
According to a report by TAM AdEX, Akshay was the most visible star, with an average visibility of 31 hours per day across all channels in the H1 of 2023
exchange4media Staff Sep 9, 2023 8:28 AM
From refined roles to captivating brand endorsements, Khan’s journey continues to influence and inspire audiences worldwide
Tanya Dwivedi Aug 16, 2023 9:02 AM
The young actor's endorsement portfolio looks like a tapestry of brands spanning fashion, beauty, lifestyle and more
Tanya Dwivedi Aug 12, 2023 8:40 AM
Besides winning hearts in theatres, Kajol has created an everlasting impression in the brand world too
Tanya Dwivedi Aug 5, 2023 9:22 AM
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
Tanya Dwivedi Aug 1, 2023 9:25 AM
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
Tanya Dwivedi Jul 31, 2023 1:05 PM
As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
Tanya Dwivedi Jul 15, 2023 8:36 AM
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Tanya Dwivedi Jun 13, 2023 9:01 AM
The actress is the face of several brands, including Myntra and Puma
exchange4media Staff May 1, 2023 7:23 PM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM