endorsement
Ranveer Singh?blur=25

Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to be a favourite in the endorsement market  

Mansi Sharma Aug 1, 2022 8:21 AM

Celebrity?blur=25

The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children

exchange4media Staff Jun 11, 2022 9:04 AM

Khurrana?blur=25

With more than 20 brands in his kitty, the actor is quite a popular name in the brand-verse today

Mansi Sharma Apr 20, 2022 8:57 AM

Ranbir - Alia?blur=25

The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts

Sonam Saini Apr 14, 2022 8:53 AM

ASCI?blur=25

ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not

Kanchan Srivastava Mar 9, 2022 12:39 PM

BJ Novak?blur=25

It will be interesting to see if Indian brands pick up on the trend to create their own memes around the hilarious incident

Mansi Sharma Oct 28, 2021 1:30 PM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 16, 2021 8:20 AM

Amitabh Bachchan?blur=25

Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising

exchange4media Staff Oct 11, 2021 12:12 PM

Ormax?blur=25

The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best

exchange4media Staff Aug 10, 2021 12:11 PM

pv sindhu?blur=25

Industry is rife with speculations about her doubling endorsement fees

Mansi Sharma Aug 4, 2021 8:07 AM

female endorsements?blur=25

Education sector needs to address the white space and have women promoting their brands, opines the industry

Mansi Sharma Jul 29, 2021 8:52 AM

Dilip Kumar?blur=25

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

Emami?blur=25

The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019

exchange4media Staff Jun 28, 2021 2:53 PM

Amaze?blur=25

The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements

exchange4media Staff Jun 9, 2021 2:39 PM

Karan Johar?blur=25

On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

celebs?blur=25

Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity

Mansi Sharma Apr 19, 2021 8:18 AM

Teachmint?blur=25

The series of ad films targeted at educators aims to highlight the ease of going digital for teaching through the Teachmint App

exchange4media Staff Apr 6, 2021 3:30 PM