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From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
Kareena Kapoor Khan has been the brand ambassador for Fizzy Goblet since 2022
e4m Staff Jul 8, 2026 10:49 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Kumar will spearhead Efficacy Worldwide's national media operations and growth agenda
e4m Staff Jun 29, 2026 1:39 PM
Cleartrip CMRO Pallavi Saxena highlights the growing role of social media in travel discovery, arguing that Indian travel marketing is yet to fully tap its biggest opportunity
Anuja Jain Jun 25, 2026 9:20 AM
Cannes Lions Day 2 Opens With AI, Creators And Marketing’s New Power Shift
Brij Pahwa Jun 23, 2026 3:16 PM
At Google, Noam Shazeer held the role of Vice President of Engineering at Google and co-lead of its Gemini artificial intelligence models
e4m Desk Jun 18, 2026 11:53 AM
As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine
Anuja Jain Jun 18, 2026 9:33 AM
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Brij Pahwa Jun 15, 2026 6:01 PM
Messi meets AI, SRK meets aspiration, and a baniyan gets its moment. This week's best ads sell feelings more than products
e4m Staff Jun 13, 2026 8:23 AM
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
A growing global battle over AI ownership is reshaping debates around copyright, data rights, publisher compensation and national AI sovereignty.
Brij Pahwa Jun 5, 2026 11:27 AM
As per NDTV, SEBI's Adjudicating Officer concluded that the company did not violate regulatory provisions, as alleged in a show-cause notice issued earlier
e4m Staff Jun 3, 2026 11:43 AM
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
Kanchan Srivastava Jun 3, 2026 8:37 AM
Zenab Abbas brings over 10 years of experience leading marketing across the Middle East, Africa, Europe & APAC
e4m Desk May 28, 2026 10:22 AM
Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow
e4m Staff May 28, 2026 8:39 AM
The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion
e4m Desk May 25, 2026 12:53 PM
Andrej Karpathy shared a statement on his X account announcing his move
e4m Staff May 20, 2026 8:56 AM
According to the submission, any new framework should focus on platform-level accountability rather than duplicative regulation of broadcasters
Imran Fazal May 14, 2026 11:03 AM
In this role, Sanatkumar will focus on strategic partnerships, revenue acceleration, integrated brand solutions & business transformation
e4m Staff May 12, 2026 11:16 AM
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
OpenAI will continue to share revenue with Microsoft until 2030 under the existing terms, although the total amount will be capped
e4m Staff Apr 28, 2026 8:40 AM
Deepali Naair, Global Head of Brand, Mktg & Corp Comms, Biocon, speaks with Shripad Kulkarni on GenAI, collapse of the strategy-execution divide — & why the principles of mktg have never mattered more
Shripad Kulkarni Apr 28, 2026 7:58 AM
Leena Jaisani, Deputy Secretary General and Head of Media and Entertainment at the Federation of Indian Chambers of Commerce and Industry (FICCI), passed away on Sunday evening
e4m Staff Apr 27, 2026 1:02 PM
Leena Jaisani spent over 30 years at the Federation of Indian Chambers of Commerce and Industry
e4m Staff Apr 27, 2026 9:49 AM























