Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee 01-May-2019

The films bring the company’s motto of ‘exceeding customer expectations’ to life, through the concept of ‘Thoda aur khayaal’

exchange4media Staff 19-February-2019

Objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss

exchange4media Staff 24-September-2018

With Asian Games starting on August 18, there has been an increase in brands supporting non-cricket sports.

exchange4media Staff 16-August-2018

The financial services conglomerate has inked a long-term partnership with India Olympic Association (IOA) towards sponsorship of the Indian contingent for all games, including Commonwealth Games 2018 and Asian Games 2018

exchange4media Staff 28-March-2018

IOA also announced Raymond as its official styling partner and Shiv Naresh Sports as its official sports apparel partner for the Commonwealth Games to be held in Gold Coast from 4-15 April 2018.

exchange4media Staff 26-February-2018

Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan

exchange4media Staff 05-December-2017

This year the jury was chaired by Dr. Sanjaya Baru, former Media Advisor to Prime Minister Manmohan Singh and current Secretary-General, FICCI India

exchange4media Staff 06-November-2017

Edelweiss Group, India’s diversified financial services conglomerate has signed global actor, Irrfan Khan,as the voice of the customer for its latest SME Business Loans campaign

exchange4media Staff 30-October-2017

The mandate will include social media strategy, content marketing and creative strategy across digital platforms

exchange4media Staff 04-July-2017

Inspite of being mired with numerous controversies, interest from the brands all around the world continues to remain high

Sarmistha Neogy 03-August-2016

Conceptualized by Scarecrow communications, the campaign aims to build excitement about India’s medal hope at the Olympics this time

exchange4media Staff 30-July-2016

It's important to ensure that we have the right mktg idea to make best use of the celebrity endorsing our brand, says Ashish Morone of Edelweiss Tokio Life Insurance

Ashish Morone 23-August-2013

The situations in the ads are real but the idea is similar to Max New York Life Insurance campaign, say creative honchos

Twishy 29-October-2012