edelweiss
BW Panel

At the 15th edition of BW Marketing Whitebook Summit, an esteemed panel of experts discussed the topic 'Bang for the Buck - The Performance Conversation'

exchange4media Staff Aug 30, 2019 9:08 AM

Hima Das- Brand Ambassador of Adidas

Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

Ramadan

The Ramadan film is live on Facebook and YouTube, with total views reaching about 2 million and engagements of around 1,11,480

exchange4media Staff Jun 4, 2019 1:34 PM

Abhishek Gupta

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, talks about their latest campaign 'Zindagi Plus’ and the brand’s initiatives which focus on women

Samarpita Banerjee May 1, 2019 8:47 AM

edelweiss

The films bring the company’s motto of ‘exceeding customer expectations’ to life, through the concept of ‘Thoda aur khayaal’

exchange4media Staff Feb 19, 2019 3:33 PM

Objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss

exchange4media Staff Sep 24, 2018 4:19 PM

With Asian Games starting on August 18, there has been an increase in brands supporting non-cricket sports.

exchange4media Staff Aug 16, 2018 8:58 AM

The financial services conglomerate has inked a long-term partnership with India Olympic Association (IOA) towards sponsorship of the Indian contingent for all games, including Commonwealth Games 2018 and Asian Games 2018

exchange4media Staff Mar 28, 2018 2:59 PM

IOA also announced Raymond as its official styling partner and Shiv Naresh Sports as its official sports apparel partner for the Commonwealth Games to be held in Gold Coast from 4-15 April 2018.

exchange4media Staff Feb 26, 2018 5:19 PM

Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan

exchange4media Staff Dec 5, 2017 10:51 AM

This year the jury was chaired by Dr. Sanjaya Baru, former Media Advisor to Prime Minister Manmohan Singh and current Secretary-General, FICCI India

exchange4media Staff Nov 6, 2017 8:55 AM

Edelweiss Group, India’s diversified financial services conglomerate has signed global actor, Irrfan Khan,as the voice of the customer for its latest SME Business Loans campaign

exchange4media Staff Oct 30, 2017 2:59 PM

The mandate will include social media strategy, content marketing and creative strategy across digital platforms

exchange4media Staff Jul 4, 2017 2:39 PM

Tata Salt, Coca Cola, P&G, Samsung, Amul, Airbnb celebrate Olympic fever

Inspite of being mired with numerous controversies, interest from the brands all around the world continues to remain high

Sarmistha Neogy Aug 3, 2016 8:05 AM

Edelweiss launches #iAMTeamIndia campaign to support Indian Olympic Team

Conceptualized by Scarecrow communications, the campaign aims to build excitement about India’s medal hope at the Olympics this time

exchange4media Staff Jul 30, 2016 9:15 AM

Guest Column: Has celebrity obsessed culture overtaken traditional mktg?

It's important to ensure that we have the right mktg idea to make best use of the celebrity endorsing our brand, says Ashish Morone of Edelweiss Tokio Life Insurance

Ashish Morone Aug 23, 2013 7:43 AM

“Edelweiss TVC is funny but positioning could be better”

The situations in the ads are real but the idea is similar to Max New York Life Insurance campaign, say creative honchos

Twishy Oct 29, 2012 8:04 PM