edelweiss
Olympics?blur=25

There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers

Mansi Sharma Jul 26, 2021 9:13 AM

ramadan?blur=25

While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media

exchange4media Staff May 15, 2021 8:00 AM

Madhu Malhotra?blur=25

Malhotra will spearhead the Technology function at EGI and drive digital innovation in line with the brand’s strategy through tech-driven solutions and offerings

exchange4media Staff Apr 26, 2021 2:51 PM

Intermiles-Edelweiss?blur=25

This travel and lifestyle rewards programme is a free cancellation air travel policy that takes care of all cancellation concerns customers may have, in a volatile environment

exchange4media Staff Mar 10, 2021 1:04 PM

Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

Edelweiss Tokio Life #HumKarkeRahenge campaign?blur=25

The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign

exchange4media Staff Feb 15, 2021 1:46 PM

Edelweiss?blur=25

A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her teacher’s advice

exchange4media Staff Jan 2, 2021 8:13 AM

Radhika Gupta?blur=25

Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market

Mitaksh Jain Nov 20, 2020 9:10 AM

insurance?blur=25

The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+

exchange4media Staff Nov 16, 2020 6:05 PM

edelqweise?blur=25

The TVC will be broadcast on TV channels and multiple digital platforms like Inshorts, Facebook, Instagram, Twitter, Programmatic, Quora

exchange4media Staff Oct 26, 2020 3:06 PM

Sonu Sood Edelweiss?blur=25

The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values

exchange4media Staff Aug 8, 2020 9:10 AM

Edelweiss?blur=25

1702 Digital is set to partner with Edelweiss Tokio Life Insurance to aid them with their digital methods

exchange4media Staff Jul 23, 2020 4:49 PM

Marketing Post Lockdown?blur=25

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza May 29, 2020 8:15 AM

Health Marcom Awards?blur=25

Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners

exchange4media Staff Mar 5, 2020 6:22 PM

Naveen Bachwani?blur=25

Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group

exchange4media Staff Feb 26, 2020 5:32 PM

Edelweiss Tokio Ab India Bachayega?blur=25

The campaign comprises 3 digital films, which have so far garnered 5,17,082 impressions and achieved a high View-Through Rate of 42.07%

exchange4media Staff Feb 1, 2020 4:00 PM

Edelweiss Tokio Life Insurance Organ donation campaign?blur=25

The #NoMoreWaiting campaign will be a month-long drive by the company focused on debunking the false beliefs and fears around organ donation in India, urging people to step up and support the cause

exchange4media Staff Nov 9, 2019 8:56 AM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM