Sonu Sood promises 'Active Income' even during pandemic in Edelweiss Tokio Life's new ad

The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values

e4m by exchange4media Staff
Published: Aug 8, 2020 9:10 AM  | 2 min read
Sonu Sood Edelweiss

Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings Inc. of Japan, has signed Indian actor, Sonu Sood, as the Product Ambassador for its latest product campaign, Edelweiss Tokio Life ‘Active Income’. 

Given Sonu’s tremendous contribution to public service during these challenging times, he is the perfect choice to be the Face of Edelweiss Tokio Life ‘Active Income’. Sonu’s association with the product resonates closely with the brand’s values of putting customers first. He represents a unique blend of commitment, perseverance and stability, traits that are extremely relevant to the life insurance category and more so to Edelweiss Tokio Life Insurance.  The insurer hopes to highlight the need for continual income in every circumstance, through a quirky and effective ad campaign. 

Edelweiss Tokio Life ‘Active Income’ offers guaranteed income, flexibility and cash bonus, allowing customers to meet both short-term and long-term financial goals, especially in light of economic volatility. Hence, the product campaign tagline resonates the emotion; “Ab income milegi har saal, saalosaal”! 

Commenting on the launch, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said, “Edelweiss Tokio Life has always believed in removing limitations for our customers. We have relentlessly worked to ensure that our customers achieve their dreams and aspirations, despite challenges they may face. With SonuSood’s versatility, appeal and the significant work he has recently done for society, Sonu has truly made #ZindagiUnlimited for several people in this country with his selflessness. He has emerged as a real-life hero and we are proud to have him associate with our brand.” 

“This is my first endorsement deal in the insurance category. My decision to associate with Edelweiss Tokio Life Insurance stemmed how closely the brand resonates with me. Each one of us has now realised, how important it is for us to have a stable income to manage day-to-day living. I am happy to partner with Edelweiss Tokio Life Insurance, in helping all of us live our #ZindagiUnlimited.” said Sonu Sood.

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