ambassador
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Both DRiV™ and MS Dhoni embody trust earned over time, reliability demonstrated through consistent performance, the company said
e4m Staff Jun 26, 2026 7:40 PM
Two-day conclave to be attended by ministers, ambassadors, artistes and thought leaders
The partnership aims to reflect the aspirations of a fast-evolving India
e4m Staff May 28, 2026 2:54 PM
Campaign with Rakesh Bedi is a love letter to India's most indulgent eating habits
e4m Staff May 11, 2026 6:11 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
Together, they will leverage technology to drive social impact, focusing on tech-for-good initiatives, the company said
e4m Staff Apr 17, 2026 6:27 PM
Bentley Motors recently announced actor and producer Priyanka Chopra Jonas as its global brand ambassador
Vaishnavi Deshpande Apr 14, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
The new campaign is built around the idea of “The Right Way to Dishwash”
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life
e4m Staff Mar 26, 2026 1:05 PM
The ‘Your Unseen Power’ campaign spotlights three iconic Ajmal Dubai fragrances
e4m Staff Mar 19, 2026 12:45 PM
Marks a strategic step in its next phase of growth focused on scale, inclusion, and long-term user confidence
e4m Staff Mar 18, 2026 2:08 PM
HOB’s cap table includes a mix of celebrity investors and institutional operators
e4m Staff Mar 17, 2026 3:12 PM
The refreshed identity strengthens Mana Projects’ commitment to creating homes that inspire modern living while respecting ecological balance
e4m Staff Mar 15, 2026 5:00 PM
The key objective of the campaign is to build awareness that Agilus Diagnostics is the same brand previously known as SRL Diagnostics
e4m Staff Mar 10, 2026 1:03 PM
Over several decades in journalism, he led The Tribune as Editor-in-Chief and previously held senior editorial positions at The Indian Express, The Times of India, and The Hindustan Times
The new campaign featuring Ranbir Kapoor will focus on enhancing brand visibility and recall, the company said
e4m Staff Feb 27, 2026 4:36 PM
Yashasvi Jaiswal’s integration into Real Cricket goes beyond traditional brand presence
e4m Staff Feb 17, 2026 12:16 PM
Ahaan Panday joins Kareena Kapoor Khan and Suhana Khan, further expanding the brand’s evolving ambassador family
e4m Staff Feb 16, 2026 12:48 PM
The appointment is supported with the launch of ‘Thoda Plan, Thoda Complan’ campaign
Indian brands cut budgets and explore influencer-led models, foreign luxury and lifestyle brands continue to view Indian celebrities as key gateways to a fast-growing market
Shalinee Mishra Feb 4, 2026 8:28 AM
A new digital film has been unveiled, conceptualised in collaboration with The Germ
e4m Staff Jan 28, 2026 12:47 PM
This appointment reinforces Thyrocare’s long-term commitment to building a prevention-first healthcare ecosystem
e4m Staff Jan 28, 2026 10:56 AM
Ranbir Kapoor’s role will focus on strengthening the brand’s visibility nationally
e4m Staff Jan 22, 2026 4:45 PM
Virat Kohli’s partnership with Duroflex reflects a shared focus on the role of rest and recovery in supporting peak performance
e4m Staff Jan 13, 2026 3:32 PM
Sachin Tendulkar will serve as the company’s brand ambassador for the next three years
e4m Staff Jan 10, 2026 1:30 PM
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 8, 2026 6:21 PM
Campa Sure is launched with a mission to democratise safe drinking water
This partnership is a homecoming for Sania Mirza, revisiting a bond formed when she was 19
The partnership will see Mrunal Thakur headline Carlton Wellness’s brand films, digital storytelling initiatives, experiential wellness campaigns
