Gas-O-Fast signs on Rakesh Bedi as brand ambassador

Campaign with Rakesh Bedi is a love letter to India's most indulgent eating habits

by e4m Staff
Published: May 11, 2026 6:11 PM | 2 min read

gas-ofast

Mankind Pharma has appointed veteran actor Rakesh Bedi as the new brand ambassador for its ayurvedic antacid, Gas-O-Fast, highlighting his comic timing and recent popularity.
The campaign promotes the idea that Indians will continue to indulge in their favorite foods despite potential digestive discomfort, encapsulated in the tagline *Khana banane ka nahi, pachane ka solution*.
Gas-O-Fast's formulation features jeera (cumin) as a key ingredient, positioning it as a natural alternative to synthetic antacids in the market.
The campaign aims to engage a broad audience across generations, making digestive wellness a shared topic within families, and the new ad film is now available on digital platforms.

Mankind Pharma has announced that veteran actor Rakesh Bedi is the new face of Gas-O-Fast, its ayurvedic antacid brand. The association, unveiled through a new ad film, leans into Bedi's iconic comic timing and his recent pop-culture resurgence to address what is perhaps the most universal of Indian experiences: eating too much and paying for it.

According to a press release, The campaign is built around a simple, honest truth: Indians will not stop eating food they love, no matter the consequences. Gas-O-Fast's new positioning, *Khana banane ka nahi, pachane ka solution*, captures exactly that spirit, offering not a warning against indulgence but a reliable fix for the aftermath. With Bedi's exaggerated, warmly familiar style at the centre, the campaign turns post-meal discomfort into a shared joke rather than a problem, while reinforcing the brand's promise of quick, effective relief.

At the heart of Gas-O-Fast's formulation is jeera (cumin), a time-tested Indian remedy for digestive issues delivered in a fast, fizzy, modern format. The brand's Ayurvedic credentials and its jeera-based identity make it distinct in a market dominated by synthetic antacids, positioning it as the smart choice for contemporary Indians who want relief rooted in Indian wisdom.

"Indians have always had a complicated relationship with food. We celebrate with it, we bond over it and we absolutely refuse to hold back, and then the stomach has its say. Rakesh Bedi captures that truth better than anyone. His comic style is not just funny, it is familiar in a way that cuts across age groups and geographies. With this campaign, we wanted Gas-O-Fast to feel less like a remedy and more like a co-conspirator in every great meal," said Joy Chatterjee, Vice President and Head of Sales and Marketing for Mankind Consumers Products Private Limited

The choice of Rakesh Bedi is deliberate. His cultural footprint spans multiple generations, from elders who grew up watching his craft to a younger audience that has rediscovered him through memes and viral moments alike. The campaign is designed to speak to both, making digestive wellness a family-wide conversation rather than a niche concern.

The new ad film is live across all digital platforms.