life-insurance
vinit kapahi?blur=25

Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved

Vinit Kapahi Jun 30, 2021 2:03 PM

Ruchika Varma?blur=25

Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives

Misbaah Mansuri Jun 4, 2021 8:49 AM

Sonia Notani?blur=25

Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that Integrating 3 Vs – Voice, Video, and Vernacular - in the digital space helps enable a well-rounded strategy

Sonia Notani Jun 4, 2021 8:40 AM

HDFC Life Campaign?blur=25

The campaign recognises everyday heroes while encouraging customers to follow in their footsteps

exchange4media Staff May 25, 2021 12:46 PM

corona and corporates?blur=25

From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave

Anjana Naskar May 21, 2021 8:33 AM

ramadan?blur=25

While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media

exchange4media Staff May 15, 2021 8:00 AM

Kalpana Sampat?blur=25

Prior to joining Pramerica Life Insurance, Kalpana Sampat was the CEO for Swiss Reinsurance Co., India branch, and was instrumental in its launch in 2015

exchange4media Staff Apr 12, 2021 1:55 PM

max life?blur=25

Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg

exchange4media Staff Apr 6, 2021 4:01 PM

Bharti Axa Campaign?blur=25

The campaign urges consumers to choose certainty with guaranteed solutions when it comes to taking decisions regarding life’s big goals like retirement plan, children’s education & securing future

exchange4media Staff Mar 15, 2021 1:22 PM

Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

Edelweiss Tokio Life #HumKarkeRahenge campaign?blur=25

The insurer, in a unique approach, has employed the social media influence of its own sales fraternity to unveil the campaign

exchange4media Staff Feb 15, 2021 1:46 PM

aegeon?blur=25

Balakrishnan brings with him a rich experience of close to two decades in the Insurance and Finance Industry

exchange4media Staff Feb 11, 2021 12:12 PM

SBI?blur=25

The company has pledged to support underprivileged children with Acute Lymphoblastic Leukaemia

exchange4media Staff Feb 6, 2021 8:29 AM

SBI General Insurance?blur=25

The rap song, featuring SBIG employees, is an awareness initiative enabling people to understand and avail the tax saving benefits that are associated with health insurance

exchange4media Staff Feb 2, 2021 1:35 PM

HDFC?blur=25

As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan

exchange4media Staff Dec 14, 2020 6:54 PM

aalok bhan?blur=25

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic

Nafisa Shaheen Dec 7, 2020 8:33 AM

icici?blur=25

The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance

exchange4media Staff Nov 17, 2020 6:42 PM

insurance?blur=25

The #SavingsKaSaviour campaign for the brand’s new product offering Covid Shield+

exchange4media Staff Nov 16, 2020 6:05 PM