life-insurance
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Sunil Agrawal will step down from the role with effect from 14 July 2026
e4m Staff Jun 25, 2026 8:20 AM
In his new role, Sunil will focus on expanding AFLI's broking footprint, deepening engagement with broker partners, and accelerating profitable growth
Srijani Haldar, Chinangsuk Maji and Amitava Panigrahi elevated to lead three key distribution channels
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Prior to this, Amit Palta was Chief Product & Distribution Officer at ICICI Prudential Life Insurance
e4m Staff Jun 4, 2026 12:26 PM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, shares, how the company is approaching marketing, with a clear move towards digital-first, influencer-led and conversation-driven strategies
Sunidhi Vijay Mar 30, 2026 8:59 AM
Suresh has spent significant part of his career with Kotak‘s life insurance business
e4m Staff Feb 23, 2026 6:35 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, on how India saves diligently, yet life insurance remains an afterthought
Ganapathy Viswanathan Dec 26, 2025 8:02 AM
Guest Column: Vinit Kapahi, Chief Marketing Officer, Aviva India Life Insurance, writes on why empathy isn’t just a marketing strategy but the emotional anchor that rebuilds trust
Vinit Kapahi Dec 11, 2025 8:57 AM
At the MarTechAI Summit, Sameer Jain discussed how AI is reshaping media mix, audience discovery, and planning strategies
e4m Staff Dec 10, 2025 5:06 PM
The refreshed expression introduces a contemporary visual identity, a digital-forward customer experience, and the brand’s new core articulation, ‘Har Wada Mumkin’
e4m Staff Dec 10, 2025 3:31 PM
Ramakrishnan Chander will serve in the role until his superannuation on 30 September 2027 or until further orders
The collaboration seeks to reach underserved customer segments, including individual entrepreneurs and Small and Medium Enterprises (SMEs)
e4m Staff Nov 10, 2025 5:35 PM
Shenoy brings with him over three decades of experience in the life insurance sector
e4m Staff Oct 10, 2025 4:53 PM
Ramakrishnan Chander assumed charge as the Chief Investment Officer at LIC in June 2025
Each ad film highlights the benefit of choosing to buy life insurance online with HDFC Life
e4m Staff Sep 23, 2025 1:11 PM
Geetanjali Chugh Kothari, CMO of Generali Central Life Insurance, speaks on the refreshed brand identity and how the insurer is betting on trust, technology, and personalized engagement
Anushka Roy Choudhary and Ananya Patil Sep 22, 2025 12:09 PM
Guest Column: Rishi Mathur, Chief Distribution Officer – Alternate Channels & Chief Marketing Officer at Canara HSBC Life Insurance, explains why AI can't replace the core of marketing
Rishi Mathur Sep 16, 2025 2:35 PM
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts & more
Sunidhi Vijay Sep 5, 2025 9:15 AM
Amaresh Jena, Chief Marketing Officer of Pramerica Life Insurance, shares how the brand is shaping trust, relevance, and growth in an industry defined by long-term commitment
Sunidhi Vijay Aug 29, 2025 9:09 AM
The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited
e4m Staff Aug 21, 2025 1:23 PM
The new brand names are Generali Central Life Insurance and Generali Central Insurance
The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey
Sunidhi Vijay Jul 3, 2025 9:19 AM
Sumit Madan will assume new responsibilities from October 1, taking over from Prashant Tripathy, who has taken an early retirement
e4m Staff Jun 30, 2025 2:18 PM
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year as a brand for Bandhan Life and much more
Simran Sabherwal Jun 18, 2025 12:55 PM
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of Bandhan Bank, and more
Simran Sabherwal Jun 18, 2025 11:29 AM
The new partnership reflects the brand’s enduring commitment to being 'Promises Ka Partner' for its customers, the company said
e4m Staff Jun 16, 2025 4:51 PM
Kotak Mahindra Life Insurance Company Ltd’s campaign pays tribute to the quiet heroes through the new film titled ‘Viraasat’
e4m Staff Jun 14, 2025 12:23 PM
Geetanjali Chugh Kothari, Chief Marketing Officer, Future Generali India Life Insurance, shares how the brand leverages digital innovation, emotional storytelling and purpose-led engagement
Ritika Raj May 20, 2025 12:46 PM
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India shares his thoughts on why financial protection should be every woman’s right, not an afterthought
Vinit Kapahi May 9, 2025 6:50 PM
Geetanjali Chugh Kothari, CMO of Future Generali India Life Insurance, shares how the brand leverages digital innovation, emotional storytelling to redefine relevance and trust
Ritika Raj May 9, 2025 9:09 AM
The company bagged 3 metals including 2 golds and 1 bronze for its outstanding work in the MarTech space
Among the other key winners are Mobavenue, HDFC Sky by ReBid, Microsoft Copilot Lab and Cipla Med
Maneesh Mishra brings over 23 years of experience in the life insurance industry, covering product development, sales strategy, and corporate sales.
Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it is guaranteeing its consumers, ‘Double Bharosa’
Simran Sabherwal Feb 25, 2025 9:05 AM
Guest column: Religion and spirituality will be key marketing themes in 2025 and creator economy will boom unevenly, writes Abhishek Gupta, CMO of Edelweiss Life Insurance
Abhishek Gupta Dec 30, 2024 12:38 PM
The campaign comprises three primary films complemented by a series of shoulder films, each showcasing relatable life scenarios that highlight the importance of holistic financial planning
e4m Staff Dec 23, 2024 3:15 PM
Before this, Sameer Jain was VP and head D2C Ecommerce at Max Life Insurance Company
Jude Gomes was most recently the CEO at Union Assurance PLC in Sri Lanka
Srinivas Rao Ravuri joins Bajaj Allianz Life from PGIM India Asset Management
e4m Staff Sep 20, 2024 1:06 PM
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
The campaign has been executed by the esteemed agency Left of Centre Marketing,
e4m Staff Jul 10, 2024 3:58 PM