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Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media leadership
e4m Staff Aug 28, 2026 12:07 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code
e4m Staff Aug 27, 2026 9:45 AM
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
e4m Staff Aug 21, 2026 3:28 PM
As Zakir Khan celebrates his 39th birthday, his brand collaborations show how staying true to his voice has become his biggest commercial strength
e4m Staff Aug 20, 2026 8:42 AM
The tribunal stayed the operative effect of SEBI's July 31 order against the company and permitted ZEEL to move ahead with the proposed fundraise
e4m Staff Aug 14, 2026 12:51 PM
The order provides a narrow but significant window for Zee to pursue its capital-raising plan while leaving the substantive SEBI order largely intact
e4m Staff Aug 14, 2026 12:47 PM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
Singh joined Max Healthcare in 2023 as General Manager - Sales & Marketing
e4m Desk Aug 10, 2026 11:23 AM
Prior to joining LatentView Analytics, Patalay spent nearly two decades at Infosys
e4m Desk Aug 10, 2026 10:24 AM
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Imran Fazal Aug 5, 2026 8:49 AM
She will work on communication initiatives aimed at strengthening organisational culture, fostering employee engagement and creating stronger connections across the organisation
Mahendra joins Mirchi after his last stint at Radio City, where he served as Vice President & Business Head
Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility
e4m Staff Aug 3, 2026 12:56 PM
Prior to his promotion, Kakar held the role of VP - Solutions Design at the company
Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out
Premjeet Sodhi Jul 31, 2026 4:14 PM
Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions
e4m Staff Jul 31, 2026 2:12 PM
Prior to this, Aniket Singh was with Koovers as AGM- Platform Business & Strategy
Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 29, 2026 11:40 AM
Networks are consolidating and cutting jobs by the thousand; independents are picking up the awards, the mandates and the marquee names instead
Aryendra Khan Jul 29, 2026 8:28 AM
She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization
e4m Staff Jul 28, 2026 10:21 AM
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition
e4m Staff Jul 27, 2026 8:22 AM
Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)
e4m Desk Jul 24, 2026 12:12 PM
Bhatia was earlier with Finolex Industries as Vice-President -Sales and Marketing.
e4m Staff Jul 23, 2026 10:41 AM
Prior to this, Robin Anand was with Geely Auto Iraq as Head of Marketing for over 4 years
e4m Desk Jul 21, 2026 11:07 AM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
At Dream Sports, Deepak Jacob served as President and Group General Counsel
e4m Staff Jul 11, 2026 11:18 AM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM
With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?
Aryendra Khan Jul 9, 2026 7:32 PM
Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
Dr Batra has been conferred with the Special Contribution to the Event Industry Award
e4m Staff Jul 4, 2026 10:08 PM
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock
Sandeep Goyal Jun 25, 2026 8:49 AM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
Dave Denton, Chief Financial Officer, will step down from his current role and leave Pfizer on August 15
e4m Staff Jun 20, 2026 8:11 AM
Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement
e4m Staff Jun 18, 2026 2:08 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 15, 2026 10:58 AM
Ghose brings 20 years of experience across India, France and the U.S., spanning public companies, global agencies and media
He joins NDTV from TV9 Network, where he served as National Head, Vice President
As per NDTV, SEBI's Adjudicating Officer concluded that the company did not violate regulatory provisions, as alleged in a show-cause notice issued earlier
e4m Staff Jun 3, 2026 11:43 AM