drama
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
In a LinkedIn post, Nayak, Co-founder & CEO of Pocket FM, questions whether the micro-drama model truly works
e4m Staff Jun 26, 2026 4:20 PM
According to media reports, the decision has been taken in light of the growing competition in the segment over the past year
e4m Staff Jun 25, 2026 1:07 PM
As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs
e4m Staff Jun 17, 2026 4:58 PM
ShareChat and Moj are scaling the microdrama format rapidly, turning them into high-attention spaces that are increasingly attractive for brands
e4m Staff Jun 15, 2026 2:55 PM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
NATIVE CONTENT Jun 2, 2026 12:59 PM
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
e4m Staff May 29, 2026 7:57 AM
Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself
Kanchan Srivastava May 15, 2026 8:57 AM
Goel has over a decade of experience in scaling startups and new-age platforms
e4m Staff May 11, 2026 7:13 PM
As per data, with 250 million downloads and a $300 million market in its debut year, India’s emerging content category is reshaping how premium advertising inventory is valued
Anuja Jain May 11, 2026 9:27 AM
The new vertical will be led by YRF Chief Executive Officer Akshaye Widhani
e4m Staff Apr 29, 2026 4:56 PM
While for some brands microdrama is a natural extension of digital-first strategies, others are still weighing if the format fits the brand's needs
Shalinee Mishra Apr 15, 2026 8:34 AM
At 400 million daily views, microdramas on ShareChat and Moj have built the stadium that never empties - India's most consistent daily gathering of engaged, emotionally invested audiences
NATIVE CONTENT Apr 6, 2026 10:39 AM
For JioStar, ‘Tadka’ could serve as a testbed for new content-commerce models, especially as competition intensifies across streaming, social media, and short-video platforms
Imran Fazal Apr 2, 2026 1:40 PM
Documents related to lawsuits, with copies accessed by e4m, filed in the Delhi High Court show that the battle is intensifying in 2026
Imran Fazal Mar 31, 2026 9:34 AM
Kuku TV, Story TV and Quick TV have stormed India’s top 5 download charts, but as deep-pocketed incumbents enter, the next phase will test whether early momentum can translate into durable scale
Kanchan Srivastava Mar 31, 2026 8:45 AM
As per a recent report, nearly 90% of viewers watch micro-dramas alone versus 43% for long-form OTT, enabling more targeted storytelling
Shalinee Mishra Mar 23, 2026 9:46 AM
Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content
Aditi Gupta Mar 20, 2026 8:40 AM
The partnership was announced by Nikhil Mirchandani in a LinkedIn post, where he described the microdrama journey as exhilarating
e4m Staff Mar 18, 2026 4:35 PM
At a time when viewer behaviour is shifting towards daily content habits, microdramas on ShareChat and Moj are generating 300 Mn+ views every day - a scale larger than IPL and sustained daily
NATIVE CONTENT Mar 16, 2026 12:34 PM
The six-episode series, comprising 180-second episodic drops, extends the universe of AJIO’s most recent advertising campaign
e4m Staff Feb 10, 2026 3:16 PM
Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access
Kanchan Srivastava Feb 10, 2026 9:03 AM
Users can also share suggestions, grievances or feedback about the content including its rating, type or quality
e4m Staff Dec 17, 2025 1:17 PM
Despite exponential growth, content fatigue and supply-side constraints threaten sustainability, says a Redseer report
Kanchan Srivastava Dec 16, 2025 8:53 AM
Micro-dramas are not replacing long-form viewing but adding a new layer content consumption, note industry players; the byte-sized nature combined with Gen Z storytelling drawing young audiences
Shalinee Mishra Dec 16, 2025 8:52 AM
Guest Column: Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how microdramas have evolved faster than any content movement
Hemant Jaiin Dec 15, 2025 3:15 PM
Thriving on audience curiosity and emotional engagement, micro-dramas are emerging as a new storytelling tool for brands
Soumya Gawri Dec 3, 2025 8:40 AM
Amid mounting cost pressures, and growing allure of micro-dramas, platforms are scaling back the number, duration, and budgets of their web-series
Kanchan Srivastava Nov 17, 2025 9:16 AM
Bite-sized format, binge-worthy content, cost-friendly production place microdramas at an inflection point; players exploring brand partnerships and monetisation avenues, say industry watchers
Shalinee Mishra Nov 6, 2025 9:01 AM
Prior to joining Mudramax, she was Knowledge and Strategy Partner at Lodestar UM
The notice reiterates the 2021 directive reminding publishers to avoid content that could harm India’s sovereignty or public order, signaling tighter scrutiny of crime dramas in the streaming space
e4m Staff Oct 29, 2025 8:25 AM
According to the report from Media Partners Asia, other regions such as Japan, South-East Asia, Latin America, and India are also starting to see traction
e4m Staff Sep 17, 2025 11:38 AM
With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression
Industry watchers say it is time to acknowledge the super-fast proliferation of micro-dramas as platforms opt for newer monetisation models
Shalinee Mishra Jul 8, 2025 9:26 AM
The country’s microdrama space is projected to be a $5 billion opportunity within the next five years
Emerging local players like Flick TV, Reelies, and ReelSaga seek to compete with Instagram and YouTube shorts, brands are taking note
Kanchan Srivastava Jun 17, 2025 8:19 AM
Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands, note industry players
Shalinee Mishra Jun 13, 2025 8:35 AM
The film is inspired by the real-life events of 2000 when 233 soldiers were held hostage in Sierra Leone, West Africa by rebel forces
e4m Staff May 20, 2025 3:08 PM
Legally Veer follows the story of a man who returns from abroad only to face an emotional reckoning with his past
e4m Staff Feb 13, 2025 3:41 PM
Productions houses have started working on microdramas and shorter web series to woo consumers with dwindling attention span, industry players told e4m
Kanchan Srivastava Jan 20, 2025 9:07 AM
Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ₹500 crore, showcasing how brands are capitalizing on this cultural phenomenon
Shantanu David Jan 3, 2025 9:05 AM
Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing
Soumya Gawri Dec 31, 2024 9:05 AM