ShareChat introduces parental controls and advanced content rating features to QuickTV

ShareChat has announced the rollout of parental controls and advanced content rating features on its micro-drama app - QuickTV.

Following global standards for vertical episodic content, ShareChat has launched pin based parental controls. This ensures all content rated above U/A13+ which may contain  gore, violence, and otherwise age sensitive content can be made off limits to young users by activating the parental control feature.

With the introduction of parental controls, Quick TV will now enable structured access to content based on clearly defined age brackets ensuring shows are demarcated under U (Unrestricted Public Exhibition), and U/A (Parental Guidance Required) - further categorized under U/A 13+, U/A 16+ and A (Adult) categories. This ensures that parents can comfortably control what younger users have access to including age-appropriate content libraries.

“As micro-dramas increasingly mirror mainstream content narratives in theme and intensity, the need for clearer classification, age-appropriate access, and platform accountability have become paramount. Being pioneers in the segment, Quick TV will continue to work towards compliance measures that ensure safer access to content for relevant audiences. While the existing grievance redressal mechanism alongside the launched parental controls and advanced content rating systems reflect our commitment towards accountable accessibility, the short and vertical format of content needs to develop dynamic disclaimers owing to the nature of its format - allowing the digital entertainment ecosystem in India to grow in a structured and sustainable way,” Ankush Sachdeva, Co-Founder & CEO, ShareChat, stated.

The initiative also aligns with the growing focus on regulating digital entertainment formats that blur the lines between social content and scripted storytelling. Apart from this, users can share suggestions, grievances or feedback about the content including its rating, type or quality, through ShareChat’s content redressal mechanism that allows them to reach out to the platform directly.

At present, QuickTV hosts close to 350 original series, and each title typically features 50–100 short episodes. Through this launch, ShareChat continues to set benchmarks for responsible innovation in India’s digital ecosystem, balancing creative expression with user safety as the country’s entertainment landscape evolves.