micro-drama
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
e4m Staff May 29, 2026 7:57 AM
The six-episode series, comprising 180-second episodic drops, extends the universe of AJIO’s most recent advertising campaign
e4m Staff Feb 10, 2026 3:16 PM
Users can also share suggestions, grievances or feedback about the content including its rating, type or quality
e4m Staff Dec 17, 2025 1:17 PM
Despite exponential growth, content fatigue and supply-side constraints threaten sustainability, says a Redseer report
Kanchan Srivastava Dec 16, 2025 8:53 AM
Thriving on audience curiosity and emotional engagement, micro-dramas are emerging as a new storytelling tool for brands
Soumya Gawri Dec 3, 2025 8:40 AM
Amid mounting cost pressures, and growing allure of micro-dramas, platforms are scaling back the number, duration, and budgets of their web-series
Kanchan Srivastava Nov 17, 2025 9:16 AM
According to the report from Media Partners Asia, other regions such as Japan, South-East Asia, Latin America, and India are also starting to see traction
e4m Staff Sep 17, 2025 11:38 AM
Emerging local players like Flick TV, Reelies, and ReelSaga seek to compete with Instagram and YouTube shorts, brands are taking note
Kanchan Srivastava Jun 17, 2025 8:19 AM
