Microdrama app BULLET appoints Saatvik Goel as EVP– Marketing, New Initiatives
Goel has over a decade of experience in scaling startups and new-age platforms
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Published: May 11, 2026 7:13 PM | 1 min read
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- BULLET Microdrama app has appointed Saatvik Goel as Executive Vice President – Marketing, New Initiatives, as part of its leadership team.
- Goel, who has over a decade of experience in scaling startups, will focus on marketing and growth strategies for the app, emphasizing brand development and user acquisition.
- He expressed enthusiasm for the opportunity to influence consumer behavior and establish a new storytelling format in India.
- Azim Lalani, Co-founder of BULLET, highlighted Goel's expertise in new-age platforms as crucial for accelerating growth and building the microdrama category in the Indian market.
BULLET Microdrama app has announced the onboarding of Saatvik Goel to its leadership team.
Saatvik has been appointed by ZEE Entertainment Enterprises Ltd. as Executive Vice President – Marketing, New Initiatives, and will work closely with the BULLET Microdrama app team as part of this mandate. With over a decade of experience in scaling startups and new-age platforms, he brings a strong focus on agile, insight-led, and outcome-driven marketing.
In his role, Saatvik will lead marketing and growth for BULLET, focusing on building a distinctive brand, driving user acquisition at scale, and strengthening its position as a destination for short-format, mobile-first storytelling.
Commenting on his new role, Saatvik Goel, said: "BULLET Microdrama app is building in a space that is at an inflection point globally. The opportunity to shape consumer behaviour and establish a new storytelling format in India is incredibly exciting. I look forward to building a strong brand, driving growth, and making BULLET Microdrama app a daily habit for audiences."
Welcoming him to the team, Azim Lalani, Co-founder, BULLET Microdrama app, said:
"We are excited to have Saatvik join the BULLET Microdrama app leadership team. As a new and evolving format, microdrama demands speed, experimentation, and deep consumer understanding. Saatvik’s experience in scaling new-age platforms will be instrumental in accelerating growth, strengthening our market presence, and helping us build this category in India."
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