digital-content
Guest Column: Karam Malhotra, CEO, SHAREit India says customisation and localisation are key to brands being successful in a market such as India
The new venture will be headed by Vinod Bhanushali, who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series
exchange4media Staff 15-February-2019
Somen Mishra would handle the fiction division and former journalist Aneesha Baig will take care of the non-fiction division.
exchange4media Staff 29-November-2018
Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards
exchange4media Staff 01-November-2018
In conversation with Sunita Rajan, Senior Vice President, advertising sales, CNN, APAC
Experts from Hindustan Times, The Times of India, The Wire and Founding Fuel Publishing Pvt Ltd discussed how content is changing in the age of Deficit Disorder and News Snackin
exchange4media Staff 10-August-2018
Under the guidance of ATKT.in, a number of college students created an eclectic range of content where Neha Upadhyay captured the true emotion of The World Cup in the form of a lovely doodle
exchange4media Staff 28-June-2018
Celebrates milestone by extending free subscription for all Airtel mobile customers till Dec 31, 2018
exchange4media Staff 07-June-2018
With this acquisition, the brand continues its legacy of adding fresh and relatable content to its bouquet of offerings which appeal to listeners and are effective for brands to partner with.
exchange4media Staff 29-May-2018
This is a content development and production hub which is structured to cater to the modern creative needs of brands globally.
exchange4media Staff 10-April-2018
Prasad Ajgaonkar, CEO of IRealities, on the organisation's 23-year-long journey, the fact that one needs real intelligence to know where to apply Artificial Intelligence and the power of marrying content and technology
Oath’s Super Auction mobile header bidding solution now offers a truly unified ad auction with ‘every look’ access to benefit any type of app developer, large or small
exchange4media Staff 28-March-2018
Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to outlast many of its contemporaries. Excerpts from an interview with Vuclip Founder Nickhil Jakatdar
The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts
Abhinn Shreshtha 12-April-2017
Digital marketing expert Zafar Rais lists five key content marketing trends for 2017
The new brand will be a JV between the two and will target audiences seeking financial advice and insights.
exchange4media Staff 10-February-2016
Dushyant Kohli comes with over 13 years of experience in driving business growth and digital marketing.
exchange4media Staff 19-January-2016
The acquisition of AOL will further drive its OTT and digital content strategy, especially video content, as Verizon seeks to create cross-platform business and better revenue opportunities on digital and mobile platforms
exchange4media Staff 14-May-2015
TO THE NEW's talent-based digital content platform, #fame announced the launch of a new show called '#fame School of Style' to be hosted by filmmaker Karan Johar. Show to include
exchange4media Staff 16-September-2014
While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes
Windchimes Communications 17-May-2014
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