The account was won following a multi-agency pitch

exchange4media Staff May 31, 2022 5:26 PM

Rajesh Pantina, Director, Marketing, APAC, InMobi, writes on how marketers today are re-evaluating their priorities and strategies to make a difference in this new era

Rajesh Pantina Mar 1, 2022 8:27 AM

The actor’s content will include genres like comedy, mimicry, and scene creation among others

exchange4media Staff Feb 22, 2022 4:38 PM

Today, we feature digital content creator Kusha Kapila in e4m's Influencer series where she shares her struggles, achievements and journey so far

Mansi Sharma Nov 29, 2021 8:47 AM

In acquiring OpenSlate, DoubleVerify brings together two objective, third-party measurement platforms – both of which are ad-server agnostic

exchange4media Staff Nov 10, 2021 12:31 PM

Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers

Mansi Sharma May 28, 2021 9:24 AM

The account was won post a multi-agency pitch

exchange4media Staff Apr 6, 2021 3:28 PM

The acquisition is in line with VerSe Innovation's aim to build the largest digital media platform to serve unmet content needs

exchange4media Staff Mar 10, 2021 11:13 AM

Part-II of these Rules shall be administered by the Ministry of Electronics and IT, while Part-III by the Ministry of Information and Broadcasting

exchange4media Staff Feb 25, 2021 4:47 PM

The new set of rules will have wide-ranging implications for social media, digital news and OTT platforms

exchange4media Staff Feb 25, 2021 1:54 PM

The content creation cost for the fiscal under review has jumped to Rs 23.68 crore compared to Rs 5 crore in FY19

Javed Farooqui Jan 29, 2021 8:33 AM

With an aim to provide its talented set of content creators with new, exciting content opportunities, the platform is looking forward to more such active and relevant associations

exchange4media Staff Jan 28, 2021 1:17 PM

YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India

exchange4media Staff Jan 27, 2021 1:55 PM

TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect

exchange4media Staff Jan 27, 2021 12:39 PM

The agreement allows the telecast of DD India Channel on Hotstar in the UK, USA and Canada from Jan 22

exchange4media Staff Jan 25, 2021 9:02 AM

An FIR was registered against the producers of Mirzapur for hurting religious sentiments and spoiling the image of Mirzapur

exchange4media Staff Jan 22, 2021 1:41 PM

With a catalogue of 1000+ regional films, the editor will pick out one language every month and feature the best short film in that language

exchange4media Staff Jan 21, 2021 12:52 PM

Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag Ashwin, and Sankalp Reddy

exchange4media Staff Jan 21, 2021 11:59 AM

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India

Javed Farooqui Jan 21, 2021 8:48 AM

India’s most celebrated youth icon sets a record with 20 million subscribers and 3 billion collective views

exchange4media Staff Jan 20, 2021 12:25 PM