Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers

Mansi Sharma May 28, 2021 9:24 AM

The account was won post a multi-agency pitch

exchange4media Staff Apr 6, 2021 3:28 PM

The acquisition is in line with VerSe Innovation's aim to build the largest digital media platform to serve unmet content needs

exchange4media Staff Mar 10, 2021 11:13 AM

Part-II of these Rules shall be administered by the Ministry of Electronics and IT, while Part-III by the Ministry of Information and Broadcasting

exchange4media Staff Feb 25, 2021 4:47 PM

The new set of rules will have wide-ranging implications for social media, digital news and OTT platforms

exchange4media Staff Feb 25, 2021 1:54 PM

The content creation cost for the fiscal under review has jumped to Rs 23.68 crore compared to Rs 5 crore in FY19

Javed Farooqui Jan 29, 2021 8:33 AM

With an aim to provide its talented set of content creators with new, exciting content opportunities, the platform is looking forward to more such active and relevant associations

exchange4media Staff Jan 28, 2021 1:17 PM

YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India

exchange4media Staff Jan 27, 2021 1:55 PM

TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect

exchange4media Staff Jan 27, 2021 12:39 PM

The agreement allows the telecast of DD India Channel on Hotstar in the UK, USA and Canada from Jan 22

exchange4media Staff Jan 25, 2021 9:02 AM

An FIR was registered against the producers of Mirzapur for hurting religious sentiments and spoiling the image of Mirzapur

exchange4media Staff Jan 22, 2021 1:41 PM

With a catalogue of 1000+ regional films, the editor will pick out one language every month and feature the best short film in that language

exchange4media Staff Jan 21, 2021 12:52 PM

Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag Ashwin, and Sankalp Reddy

exchange4media Staff Jan 21, 2021 11:59 AM

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India

Javed Farooqui Jan 21, 2021 8:48 AM

India’s most celebrated youth icon sets a record with 20 million subscribers and 3 billion collective views

exchange4media Staff Jan 20, 2021 12:25 PM

The country's top five platforms YouTube, Disney+ Hotstar, Netflix, Amazon Prime Video and Facebook accounted for a combined 85% share of total revenues in 2020, according to the report

exchange4media Staff Jan 13, 2021 12:05 PM

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital

exchange4media Staff Jan 12, 2021 9:04 AM

This two-part special series reveals the extraordinary behind the scenes history of the White House Chiefs of Staff

exchange4media Staff Jan 11, 2021 6:12 PM

At Elara Capital’s recently hosted VIBES 3.0, panellists discussed the rise of 'on-demand models' in the OTT space

exchange4media Staff Jan 11, 2021 9:21 AM

The motion posters for the show, featuring Manoj Bajpai and Samantha Akkineni, have been released

exchange4media Staff Jan 7, 2021 2:20 PM