digital-content
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves
Imran Fazal Aug 11, 2026 8:53 AM
The MIB also outlined the institutional mechanism it has established to tackle online film piracy
Imran Fazal Aug 5, 2026 12:31 PM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
Mamgain previously served as Managing Editor - Health & Lifestyle at Jagran New Media
e4m Staff Jul 31, 2026 8:25 AM
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Bharat Gupta, Founder & Chief Architect at ToBe, shares a comprehensive note outlining the critical paradigm shift currently underway in India's digital regulatory environment
e4m Staff Jul 20, 2026 11:43 AM
On his birthday, we celebrate not only a seasoned journalist but also a creative mind who continues to push the boundaries of news, documentaries and digital content
e4m Staff Jul 15, 2026 2:30 PM
Julka brings more than 26 years of experience spanning entertainment, media, artist management, digital content and brand partnerships
e4m Staff Jul 11, 2026 7:52 AM
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
Mohini Chaudhuri has held roles across Spotify, Film Companion, The Times of India, and RPSG Digital Media
e4m Staff Jun 19, 2026 12:42 PM
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Imran Fazal Jun 19, 2026 9:00 AM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
Kailashnath Adhikari, MD of Sri Adhikari Brothers Network, who celebrated his birthday recently, has been strengthening the legacy of the Sri Adhikari Brothers Network while building newer verticals
e4m Staff May 28, 2026 2:09 PM
A three-tier grievance redressal mechanism for adherence to the Code of Ethics is also provided under the IT Rules
e4m Staff Dec 12, 2025 3:15 PM
Speaking at an event in Delhi, Kiran Mani, CEO-Digital, JioStar, highlighted the convergence of big and small screens, noting that connectivity will drive the next wave of growth
e4m Staff Jan 16, 2025 6:25 PM
The revised Broadcast Services (Regulation) Bill, 2024 also introduces a broader regulatory framework for digital news, encompassing individual content creators
Tasmayee Laha Roy and Sonam Saini Aug 1, 2024 8:54 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
e4m Staff Oct 12, 2023 7:23 PM
DCR data will enable media publishers and agencies to understand digital content consumption and engagement
exchange4media Staff May 22, 2023 3:58 PM
The report 'India Online Video Report: Analysis of Consumption, Content & Investment Trends' by Media Partners Asia studied digital content consumption in India in 2022 and Q1 of 2023
exchange4media Staff May 17, 2023 6:17 PM
The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content across all digital platforms
exchange4media Staff Jan 13, 2023 2:15 PM
Consolidates digital exclusive content to deepen audience engagement
exchange4media Staff Oct 11, 2022 6:27 PM
Rajesh Pantina, Director, Marketing, APAC, InMobi, writes on how marketers today are re-evaluating their priorities and strategies to make a difference in this new era
Rajesh Pantina Mar 1, 2022 8:27 AM
The actor’s content will include genres like comedy, mimicry, and scene creation among others
exchange4media Staff Feb 22, 2022 4:38 PM
Today, we feature digital content creator Kusha Kapila in e4m's Influencer series where she shares her struggles, achievements and journey so far
Mansi Sharma Nov 29, 2021 8:47 AM
In acquiring OpenSlate, DoubleVerify brings together two objective, third-party measurement platforms – both of which are ad-server agnostic
exchange4media Staff Nov 10, 2021 12:31 PM
Experts also raised concerns about the guidelines' impact on micro & nano influencers and celeb endorsers
Mansi Sharma May 28, 2021 9:24 AM
The acquisition is in line with VerSe Innovation's aim to build the largest digital media platform to serve unmet content needs
exchange4media Staff Mar 10, 2021 11:13 AM
Part-II of these Rules shall be administered by the Ministry of Electronics and IT, while Part-III by the Ministry of Information and Broadcasting
exchange4media Staff Feb 25, 2021 4:47 PM
The new set of rules will have wide-ranging implications for social media, digital news and OTT platforms
exchange4media Staff Feb 25, 2021 1:54 PM
The content creation cost for the fiscal under review has jumped to Rs 23.68 crore compared to Rs 5 crore in FY19
Javed Farooqui Jan 29, 2021 8:33 AM
With an aim to provide its talented set of content creators with new, exciting content opportunities, the platform is looking forward to more such active and relevant associations
exchange4media Staff Jan 28, 2021 1:17 PM
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India
exchange4media Staff Jan 27, 2021 1:55 PM
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect
exchange4media Staff Jan 27, 2021 12:39 PM
The agreement allows the telecast of DD India Channel on Hotstar in the UK, USA and Canada from Jan 22
exchange4media Staff Jan 25, 2021 9:02 AM
An FIR was registered against the producers of Mirzapur for hurting religious sentiments and spoiling the image of Mirzapur
exchange4media Staff Jan 22, 2021 1:41 PM
With a catalogue of 1000+ regional films, the editor will pick out one language every month and feature the best short film in that language
exchange4media Staff Jan 21, 2021 12:52 PM
Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag Ashwin, and Sankalp Reddy
exchange4media Staff Jan 21, 2021 11:59 AM
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India
Javed Farooqui Jan 21, 2021 8:48 AM
India’s most celebrated youth icon sets a record with 20 million subscribers and 3 billion collective views
exchange4media Staff Jan 20, 2021 12:25 PM








