Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

Mixed Route Juice will be managing the brand’s digital content, media and social media

exchange4media Staff Sep 19, 2019 3:02 PM

This foray into the media content space aims to strengthen the advertising business of SilverPush by providing a deeper penetration within the advertising value chain

exchange4media Staff Sep 18, 2019 4:30 PM

The process offers organisations an opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years

exchange4media Staff Aug 9, 2019 2:15 PM

For the #MyTikTokStory campaign which started from 8th June and lasts until 15th June, ScoopWhoop will post videos in different categories, including humour, entertainment and lifestyle on TikTok

exchange4media Staff Jun 12, 2019 5:01 PM

The platform has added TV shows, web originals, and films to enable its viewers in South India to enjoy a localised viewing experience

exchange4media Staff May 29, 2019 9:11 AM

Gupta, Director, Kent Ro Systems Ltd talks about venturing into automotive security systems, the marketing strategy and more

Shweta Raaj Singh May 27, 2019 7:26 PM

Expanded presence in digital content creation together with catalogue revenues contributed to the quarterly performance and enhanced year-on-year growth

exchange4media Staff May 24, 2019 3:41 PM

Guest Column: Karam Malhotra, CEO, SHAREit India says customisation and localisation are key to brands being successful in a market such as India

Karam Malhotra May 9, 2019 9:03 AM

The new venture will be headed by Vinod Bhanushali, who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series

exchange4media Staff Feb 15, 2019 4:52 PM

Somen Mishra would handle the fiction division and former journalist Aneesha Baig will take care of the non-fiction division.

exchange4media Staff Nov 29, 2018 12:39 PM

Singh is one of the most awarded creative talents in the country and has won over 1000 national and international awards

exchange4media Staff Nov 1, 2018 1:30 PM

In conversation with Sunita Rajan, Senior Vice President, advertising sales, CNN, APAC

Apeksha Mishra Aug 16, 2018 8:56 AM

Experts from Hindustan Times, The Times of India, The Wire and Founding Fuel Publishing Pvt Ltd discussed how content is changing in the age of Deficit Disorder and News Snackin

exchange4media Staff Aug 10, 2018 8:55 AM

Under the guidance of ATKT.in, a number of college students created an eclectic range of content where Neha Upadhyay captured the true emotion of The World Cup in the form of a lovely doodle

exchange4media Staff Jun 28, 2018 12:13 PM

Celebrates milestone by extending free subscription for all Airtel mobile customers till Dec 31, 2018

exchange4media Staff Jun 7, 2018 12:34 PM

With this acquisition, the brand continues its legacy of adding fresh and relatable content to its bouquet of offerings which appeal to listeners and are effective for brands to partner with.

exchange4media Staff May 29, 2018 2:35 PM

This is a content development and production hub which is structured to cater to the modern creative needs of brands globally.

exchange4media Staff Apr 10, 2018 11:26 AM

Prasad Ajgaonkar, CEO of IRealities, on the organisation's 23-year-long journey, the fact that one needs real intelligence to know where to apply Artificial Intelligence and the power of marrying content and technology

Dolly Mahayan Apr 2, 2018 8:55 AM