digital-age
Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP
Annurag Batra Jul 16, 2026 4:18 PM
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
Chanda has more than two decades of media and investment experience across agency networks
e4m Staff Apr 22, 2026 12:44 PM
2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers
Sunidhi Vijay Dec 30, 2025 9:04 AM
Over the past year, several homegrown agencies have opened offices or secured clients across the UAE, Saudi Arabia, and Qatar - markets witnessing accelerated digital transformation
Sunidhi Vijay Oct 28, 2025 9:03 AM
The Minimalist will steer Eveready’s digital presence through bold campaigns, content innovation, and influencer storytelling
e4m Staff Oct 27, 2025 11:26 AM
Nabajit Nath, Sales Director of Kargo India, unveiled products delivering 6x higher CTRs and 50% more attention at e4m-iDAC 2025
e4m Staff Oct 15, 2025 5:15 PM
Shradha Agarwal, Co-Founder and Global CEO of Grapes Worldwide, spoke on ‘Human-Centric AI in Creative Campaigns: Striking the Balance of Trust, Emotion & Efficiency’ at e4m-iDAC 2025
e4m Staff Oct 15, 2025 4:34 PM
LS Digital’s Prasad Shejale shared how independent agencies can scale without losing agility, culture, or the unique spark that sets them apart.
e4m Staff Oct 15, 2025 4:09 PM
The conference will be followed by the third edition of e4m Mavericks Awards
The conference will be followed by e4m Mavericks Awards 2025 to celebrate the outstanding work of independent agencies
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
e4m Desk Oct 13, 2025 12:52 PM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
e4m Desk Oct 10, 2025 12:38 PM
Ratnakar Patnaik, Managing Director of LIC of India (LIC), will share key insights on the topic 'Reimagining Legacy Brands for the Digital Age'
Abhishek Das, Partner - Digital Risk Consulting at Ernst & Young, will shed light on the topic ‘Staying real in a digital world: The influencer’s edge in the age of AI’
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
Prasad Shejale, Founder and CEO of LS Digital, will share insights on the topic ‘The Making of an Independent Network’
Harshil Karia, Founder of Schbang, will share insights on the topic 'Winning & Keeping: How Independent Agencies Can Thrive Amid Big Shark Pressure'
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
This year marks a significant milestone with a powerful new partnership with Manifest
e4m Staff Sep 25, 2025 4:32 PM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15, 2025
As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011
Sunidhi Vijay Jun 27, 2025 9:21 AM
On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector
e4m Staff May 3, 2025 12:43 PM
The call for pitch comes as STUDDS plans to engage diverse audiences across digital channels
At e4m’s Independent Digital Agency Connect (IDAC), Sudish Balan, Co-founder and Chief Creative Officer, Tonic Worldwide, explained the intricate relationship between humans and technology
e4m Staff Sep 27, 2024 9:02 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes
Kanchan Srivastava Jan 29, 2024 8:53 AM
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem
exchange4media Staff Aug 4, 2023 8:33 AM
e4m Confluence 2022 saw a panel discussion on ‘Integrated Media Agencies vs Digital Specialists’
exchange4media Staff Oct 10, 2022 10:56 AM
Nazneen Joshi, Nikhil Kashyap and Neelanjan Dasgupta get new designations
exchange4media Staff Jun 9, 2022 3:43 PM
The nationwide talent hunt #StoryForGlory has been rolled out to find the next big storytellers across the various domains of content
exchange4media Staff May 10, 2022 12:10 PM
As part of the partnership, Dailyhunt will create, publish and promote over 5300 content pieces across snackable formats
exchange4media Staff Mar 11, 2022 1:55 PM
Rajesh Pantina, Director, Marketing, APAC, InMobi, writes on how marketers today are re-evaluating their priorities and strategies to make a difference in this new era
Rajesh Pantina Mar 1, 2022 8:27 AM
The four-week, full-time intensive learning programme OMG Bootcamp is designed to provide a launchpad to aspiring digital specialists
exchange4media Staff Oct 7, 2021 11:27 AM
Puri will be reporting to Dhruv Warrior, National Creative Director
exchange4media Staff Sep 17, 2021 12:43 PM
According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)
exchange4media Staff Aug 25, 2021 8:31 AM
The digital lending platform will be responsible for providing strategic communication and digital counsel to strengthen Rupeek’s brand image
exchange4media Staff Aug 12, 2021 3:41 PM
The conversational ad campaign has posted an 8.29% increase in customer engagement
exchange4media Staff Jul 27, 2021 11:30 AM
The digital agency will be continuing its partnership with the brand for the second year in a row
exchange4media Staff Jul 13, 2021 1:59 PM
Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates
Misbaah Mansuri Jul 5, 2021 8:12 AM
Django Digital Founders Aashay Shah and Shivang Shah discuss the entrepreneurial journey and the success story of their agency, in a conversation with exchange4media
Rasika Kiran Upasani May 27, 2021 8:39 AM
The agency has adopted 'Brands Accelerated' as its tagline that will sit beneath a reimagined logo
exchange4media Staff Mar 16, 2021 2:05 PM