e4m-iDAC: EY’s Abhishek Das to share key insights on staying real in digital-first world

Abhishek Das, Partner - Digital Risk Consulting at Ernst & Young, will shed light on the topic ‘Staying real in a digital world: The influencer’s edge in the age of AI’

by e4m Desk
Published: Oct 8, 2025 12:57 PM | 2 min read

The much-awaited e4m-iDAC conference is back with its third edition on October 15 in Mumbai. At the upcoming edition of the Independent Digital Agency Connect (iDAC) 2025 conference, Abhishek Das, Partner - Digital Risk Consulting at Ernst & Young (EY), is set to deliver an insightful session on the topic ‘Staying real in a digital world: The influencer’s edge in the age of AI’.

In an era dominated by artificial intelligence and digital transformation, Mr Das will explore how authenticity and human connection remain the most powerful currencies in a technology-driven world.

During his address, Abhishek will also shed light on how influencers, brands, and creators can maintain credibility while leveraging the benefits of automation and AI. He will also focus on key areas like trust in the age of algorithms, emphasising the importance of transparency and integrity in digital communication.

As AI systems increasingly shape what audiences see and believe, Mr Das will discuss how creators and organizations can build trust by staying authentic and accountable. He will also delve into how human creativity and AI capabilities can work hand in hand to craft more personalized, emotionally intelligent, and impactful narratives.

Further, Abhishek Das will touch upon the evolving role of ethics, empathy, and leadership in the digital age. His session promises to offer actionable insights for influencers, marketers, and business leaders on balancing innovation with responsibility.

iDAC aims to bring together independent agency owners, founders, and leaders from around the world to share ideas, insights, and best practices in the digital sphere. With a power-packed agenda, the conference includes keynote sessions, engaging fireside chats, and insightful panel discussions. The platform aims to foster exchange of ideas, business insights, and best practices, with a focus on growth strategies, leadership evolution, and the future of independent creativity.