SoCheers elevates Rajni Daswani to Chief Growth Officer - People & Business

SoCheers has announced the appointment of Rajni Daswani as Chief Growth Officer - People & Business.

“Daswani’s journey with SoCheers, spanning over 11 years since 2014, has been marked by consistent advancement and impactful contributions. Starting in the Brand Experience team servicing some of their marquee clients since 2014, she progressively rose through the ranks, to lead the team, demonstrating her versatility and strategic acumen. Her tenure as Director - Digital Marketing over the last 3 years further solidified her contributions across teams such as Brand Experience, New Business, Strategy & Planning and the employee engagement & wellness under the HR function. She has been responsible in cultivating a collaborative, high-performance environment, leading to significant milestones in people & client delight and agency efficiency,” stated a press release.

In her new role as Chief Growth Officer - People & Business, Daswani will continue to work closely with co-Founders Mehul Gupta and Siddharth Devnani to spearhead strategic initiatives, focused on bolstering sustainable growth across both revenue (business) and talent (people). This hybrid focus is particularly relevant because business success is closely tied to culture, talent, and client relationships. This dual focus underscores SoCheers’ commitment to fostering a sustainable ecosystem where talent thrives and business scales.

“Rajni’s proven track record of driving operational excellence, her strategic vision and her empathetic leadership skills make her the ideal leader to guide our growth trajectory,” said Mehul Gupta, Co-Founder and CEO, SoCheers. “This appointment is a testament to her remarkable contributions and our confidence in her ability to shape SoCheers’ future, ensuring we remain at the forefront of the industry.”

Daswani shared, “I am honored to take on this expanded role as Chief Growth Officer - People & Business. My focus will be on building a robust framework that fosters both talent development and business expansion. I am excited to drive this next wave of sustainable growth for SoCheers, ensuring that we continue to deliver exceptional value to our clients and stakeholders, and remain a leader in the dynamic digital-first creative space.”