rajni-daswani

Influencer advertising landscape geared for a reboot post new ASCI guidelines?

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Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

Will advertiser interest in cricket surge after India’s win against Australia?

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Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM

Will Podcasts come of age as a revenue avenue for streaming platforms?

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While its current contributions are minuscule, experts believe that podcasts have the potential to become major revenue streams for platforms in the coming years

Sonam Saini Oct 19, 2020 9:25 AM