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Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
The court set aside the interim injunction order dated 29 September 2020 to avoid further harm to the agricultural publisher and dismissed the suit, while also imposing a penalty of Rs 10 lakh
e4m Staff May 28, 2026 5:29 PM
IMPACT has learnt that Sabikhi joins Leo from Famous Innovations, bringing close to two decades of experience across agencies including JWT, Cheil, Lintas & MediaMonks
Neeta Nair May 27, 2026 10:06 AM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
The upcoming edition of the summit will explore the theme ‘Future-Ready Brands: Navigating the Multi-Path Consumer Journey’
e4m Desk May 18, 2026 12:43 PM
Prior to this elevation, Tayar served as Regional Finance Director at Edelman
e4m Staff May 16, 2026 8:04 AM
O’Leary joined Weber Shandwick in 2023, where he served as North America CEO and Global President
e4m Staff May 15, 2026 9:56 AM
Roy has nearly a decade of experience in brand planning and strategic leadership across the Asia-Pacific region
e4m Staff May 14, 2026 9:15 AM
The studio argued that while IMDb itself is a legitimate platform, rogue operators were exploiting its name to distribute pirated content
e4m Staff May 13, 2026 6:23 PM
ASCI’s draft guidelines push for focusing on consumer outcomes rather than regulating the technology itself
e4m Staff May 12, 2026 11:48 AM
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Kanchan Srivastava May 11, 2026 8:47 AM
Manoj Nagpal will report to Scott Bajtos, Global Vice President, Consulting, Customer Engineering & Customer Success at Adobe
e4m Staff May 4, 2026 11:00 AM
For the March quarter, revenue was up 6% quarter-on-quarter, and 196% year-on-year
e4m Staff Apr 29, 2026 4:28 PM
In a wide-ranging conversation, Harsha Razdan, CEO of dentsu South Asia, spoke to Dr. Annurag Batra on the agency’s operating model, bundling of services, AI and more
e4m Staff Apr 28, 2026 8:51 AM
Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe
e4m Staff Apr 27, 2026 1:02 PM
Punj, a veteran politician, author, and public intellectual, passed away on April 18, 2026, at the age of 76
e4m Staff Apr 23, 2026 9:38 AM
Tapaswee Chandele will succeed Lisa Chang, who steps down after a 7-year tenure
e4m Staff Apr 17, 2026 1:00 PM
With AI platforms themselves pursuing different monetisation strategies, advertisers may have to rethink how they measure influence and intent across digital channels
Shantanu David Apr 16, 2026 8:27 AM
Shashvat Nakrani will step away from BharatPe’s day-to-day operations
e4m Staff Apr 14, 2026 8:39 AM
The deadline of April 14 has been extended following representations from multiple stakeholders seeking more time to respond to the draft rules
Imran Fazal Apr 10, 2026 8:54 PM
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
From nutraceuticals and targeted serums, to ethnic superfoods, consumers are increasingly seeking products that cater to specific needs, and identities rather than broad, mass-market categories
Pooja Yadav Apr 10, 2026 9:46 AM
A division bench of Justice Anil Kshetrapal and Justice Amit Mahajan concluded hearings in the matter, which has been pending for over a decade and is now slated for final disposal
Imran Fazal Apr 7, 2026 3:03 PM
Fidelity Investments had already reduced the valuation of its stake to around $697 million in mid-2023
e4m Staff Apr 4, 2026 10:42 AM
The service has been launched in partnership with Adani Airports, and Blinkit has positioned it as a first-of-its-kind quick commerce model within an airport setting
Vaishnavi Deshpande Apr 1, 2026 7:13 PM
As Executive Publisher of Delhi Press and Editor of The Caravan, Nath stands at the intersection of legacy and reinvention
e4m Staff Mar 31, 2026 2:36 PM

















