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Regulatory Raids Hit Dentsu India Offices in Delhi and Mumbai?blur=25

Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department

Neeta Nair Sep 1, 2026 1:07 PM

Adrian Mendonza Joins 0101.Today as Chief Creative Officer?blur=25

Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations

e4m Staff Aug 31, 2026 11:26 AM

Parth Jindal Takes Helm as Chairman of JSW MG Motor India?blur=25

Parth has served on the Board of JSW MG Motor India since the formation of the joint venture

e4m Staff Aug 31, 2026 11:09 AM

Hit or Miss: The week in ads?blur=25

From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet

Aryendra Khan Aug 28, 2026 9:06 AM

global leaders?blur=25

Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation

Ganapathy Viswanathan Aug 26, 2026 2:17 PM

MIB Strengthens Anti-Drug Messaging on OTT Platforms?blur=25

The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming

e4m Staff Aug 25, 2026 9:55 AM

SEBI's New Bond Ad Rules Aim to Enhance Credibility for Finfluencers?blur=25

For the creator economy, the impact may depend largely on the type of financial content being produced

Shalinee Mishra Aug 25, 2026 9:12 AM

The Impact of AI Watermarking on Content Value and Marketing Strategies?blur=25

For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot

Shantanu David Aug 25, 2026 8:56 AM

court?blur=25

The court also clarified that no interim or ad-interim relief would be considered until the jurisdiction issue is decided

e4m Staff Aug 24, 2026 7:12 PM

Sebi Proposes New Rules to Regulate Bond Marketing and Influencer Ads?blur=25

The regulator's consultation paper proposes a revised advertising framework for online bond platform providers

e4m Staff Aug 24, 2026 12:52 PM

Sir Martin Sorrell Engages Marketing Leaders in New Delhi on AI Impact?blur=25

Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde

e4m Staff Aug 22, 2026 4:22 PM

Flipkart Faces Leadership Shakeup with Key Departures?blur=25

As per reports, Gunjan Bhartia, Senior Vice President of business finance, and Amer Hussain, Vice President of supply chain for Grocery and Minutes are set to step

e4m Desk Aug 22, 2026 12:05 PM

Billboard Battle: Beco Takes on HUL in Advertising Dispute?blur=25

As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy

e4m Staff Aug 21, 2026 2:23 PM

HUL drags Beco to Delhi HC over Surf Excel, Vim comparative ads?blur=25

The suit, filed against Beco's parent company Kwick Living, alleges commercial disparagement, trademark infringement and passing off

e4m Staff Aug 20, 2026 10:31 AM

Dr. Joie Bose Elevated to Director at Capgemini?blur=25

Prior to the elevation, she served as Strategy & Transformation Leader

e4m Staff Aug 19, 2026 3:21 PM

The new leadership equation in Indian business?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how family ownership and professional management can work together to create a powerful leadership model

Ganapathy Viswanathan Aug 19, 2026 8:18 AM

The AI Tricolour: Compute, Data and Models?blur=25

As India marks its 79th Independence Day, the AI sovereignty debate shifts to compute, data and indigenous models that could shape the country’s digital future.

Brij Pahwa Aug 15, 2026 12:40 PM

tv?blur=25

The decision was communicated by I&B Minister Ashwini Vaishnaw to an NBF delegation that met him today, e4m has learnt

Imran Fazal Aug 14, 2026 5:44 PM

court?blur=25

The Shiromani Gurdwara Parbandhak Committee and PTC had approached the court seeking a halt to GTC Punjabi’s re-transmission of the SGPC feed

e4m Staff Aug 14, 2026 3:05 PM

Google Unveils Gemini 3.7 Flash for Enhanced AI Coding Workflows?blur=25

The new model is positioned as a lower-cost option for businesses building autonomous AI systems

e4m Staff Aug 14, 2026 8:57 AM

MIB mulls fresh accessibility norms for TV channels, may ease compliance timelines?blur=25

The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019

Imran Fazal Aug 13, 2026 8:59 AM

Experts Highlight Accessibility Gaps in India's OTT Content and Apps?blur=25

For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves

Imran Fazal Aug 11, 2026 8:53 AM

MIB clears ambiguity over PSA films, allows separate 2-minute windows for Centre, states?blur=25

The MIB has also reiterated the time slots during which PSA films can be shown in cinemas

e4m Staff Aug 10, 2026 12:49 PM

Vinay Subramanyam Appointed VP of Marketing at Mondelēz India?blur=25

Nitin Saini elevated to a regional leadership role in Southeast Asia as General Manager, Indonesia

e4m Staff Aug 10, 2026 11:34 AM

OTT?blur=25

For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation

Imran Fazal Aug 10, 2026 9:11 AM

Kanika Resigns from Cheil X After Brief Leadership Tenure?blur=25

Her departure comes just months after Cheil X announced an internal leadership reshuffle that elevated her from the role of VP to Head of its Delhi operations

e4m Staff Aug 6, 2026 2:37 PM

How Quick Commerce is Transforming Festive Advertising in India?blur=25

As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers

Aryendra Khan Aug 6, 2026 9:34 AM

OTT Platforms Face Confusion Over Accessibility Regulations?blur=25

While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework

Imran Fazal Aug 6, 2026 8:54 AM

Supreme Court Directs JioStar to Clarify Tariff Dispute with TRAI?blur=25

Broadcasters have consistently argued that the regulatory framework wrongly treats residential subscribers and commercial establishments alike for pricing purposes

Imran Fazal Aug 4, 2026 11:58 AM

Clays Luxury Media?blur=25

Its vision, in the company's own words, is to become the definitive creative and intellectual voice of luxury across the India, Southeast Asia, Middle East and the Africa corridor

e4m Staff Aug 4, 2026 8:19 AM

Avinash Kaul Advocates for Media Business Model Overhaul?blur=25

In this freewheeling conversation, Avinash Kaul spoke about his book 'The Next Mountain', the changing media landscape, his leadership philosophy, and much more

Pankaj Sharma Aug 3, 2026 9:30 AM

Ogilvy Secures Creative Mandate for Select Diageo Brands?blur=25

Diageo has historically worked with multiple creative agencies across its global and Indian businesses

Imran Fazal Aug 3, 2026 8:48 AM

Premjeet Sodhi?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out

Premjeet Sodhi Jul 31, 2026 4:14 PM

Delhi HC Adds TLG India to CCI's Advertising Cartel Investigation?blur=25

With the identity issue now addressed, the CCI's Director General is expected to continue the investigation with TLG India formally included as an entity under investigation

Imran Fazal Jul 31, 2026 12:49 PM

Delhi government’s Rs 2-crore social media and creative agency mandate up for grabs?blur=25

DSIIDC has floated an RFP to appoint an agency for social media, digital outreach, creative services, website management, corporate communications & audio-visual production

Tasmayee Laha Roy Jul 31, 2026 9:09 AM

swiggy?blur=25

Revenue rose 37.3% to ₹6,812 crore in the June quarter

e4m Staff Jul 31, 2026 8:39 AM

Publicis Challenges CCI in Delhi HC Over Advertising Cartel Probe?blur=25

e4m had first reported in March that Publicis Groupe was preparing to challenge the high court's earlier order

Imran Fazal Jul 30, 2026 8:05 AM

CASHurDRIVE?blur=25

The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement

e4m Staff Jul 29, 2026 4:00 PM

AAAI Lifetime Achievement Awardee?blur=25

The nomination form is sent to all members of AAAI seeking nomination after providing for a few weeks’ time to nominate

e4m Staff Jul 29, 2026 3:20 PM

New Court Rulings Redefine AI Copyright Landscape?blur=25

Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, writes M. Gautham Machaiah

M. Gautham Machaiah Jul 29, 2026 11:40 AM

Kedar Ravangave Reflects on Marketing Reinvention at Kotak Mahindra Bank?blur=25

After leading Kotak’s brand relaunch and several customer- and AI-focused initiatives, Ravangave says the future of marketing will be shaped by better organisations—not merely better campaigns

e4m Staff Jul 27, 2026 11:46 AM

court?blur=25

The Delhi High Court, on Friday, delivered India’s clearest judicial signal yet on whether artificial intelligence companies can use copyrighted news to train their models

Shantanu David Jul 25, 2026 8:52 AM

swiggy?blur=25

The company said its advertising business continued to expand. However, it did not reveal the standalone advertising revenue generated during the year

e4m Staff Jul 24, 2026 5:59 PM

court?blur=25

The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports

e4m Staff Jul 24, 2026 5:36 PM

Paramount-WBD Merger Delayed Again Amid Legal Challenges?blur=25

As per reports, California and 11 other US states have challenged the proposed $110 billion merger

e4m Staff Jul 24, 2026 1:35 PM

Prerna Daga Takes On New Marketing Role at St. Regis New Delhi?blur=25

Daga will continue in her role with Marriott International as Cluster Director of Marketing & Communications

e4m Desk Jul 24, 2026 8:50 AM