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Delhi CM Rekha Gupta to Honor Young Journalists at 40 Under 40 Awards?blur=25

Rekha Gupta will address young journalists at the Samachar4Media Journalism 40 Under 40 awards ceremony, to be held on July 28 at the India International Centre, New Delhi

e4m Staff Jul 18, 2026 12:27 PM

Fay Denis du Peage, Senior Vice President, Media APAC at Monks?blur=25

Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time

Simran Sabherwal Jul 17, 2026 1:24 PM

MIB Expands Inter-Ministerial Committee to Include Community Radio?blur=25

New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error

Imran Fazal Jul 15, 2026 9:59 PM

M. Gautham Machaiah?blur=25

Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah Jul 15, 2026 2:17 PM

MIB Mandates Accessibility Disclosures for Movie Ticketing Platforms?blur=25

The directive has been issued to all major online movie ticketing platforms and ticket aggregators

e4m Staff Jul 15, 2026 8:17 AM

Elon Musk Acknowledges Anthropic as AI Industry Leader?blur=25

The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI

e4m Staff Jul 11, 2026 3:44 PM

Google Challenges Delhi HC Ruling in Hindware Trademark Dispute?blur=25

The tech giant has said that the ruling departs from established legal precedent in India as it challenges the Delhi High Court verdict on trademark keyword bidding

e4m Staff Jul 9, 2026 6:21 PM

court?blur=25

Hearing the 12-min ad cap case, the Delhi High Court rejected broadcasters' argument that TRAI's jurisdiction is confined to technical aspects of transmission and interconnection

e4m Staff Jul 9, 2026 10:23 AM

DoT’s TEC, BECIL partner to develop standards for D2M, IPTV and 5G Broadcast?blur=25

Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms

e4m Staff Jul 9, 2026 9:17 AM

S4M 40 Under 40 Winners to Be Announced on July 28, 2026?blur=25

This is the fourth edition of the event; a jury met on March 14 to select the winners

e4m Staff Jul 3, 2026 10:52 AM

Zee Transforms FIFA Rights into Subscription Success, Says Ajit Varghese?blur=25

In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights

e4m Staff Jul 2, 2026 7:20 PM

Ranjan Malik, Co-founder of Primalise?blur=25

Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts

Ranjan Malik Jul 2, 2026 4:57 PM

Deb Dutta Joins BBH India as Executive Director for Mumbai Office?blur=25

Deb joins BBH India from McCann, where he served as Head of McCann Worldgroup Mumbai

e4m Staff Jul 2, 2026 10:46 AM

Premjeet Sodhi?blur=25

Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft

Premjeet Sodhi Jun 30, 2026 12:17 PM

WAVES Transforms into a Creator-Centric Digital Platform?blur=25

The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements

Imran Fazal Jun 30, 2026 8:39 AM

Rajeev Khandelwal, Vande Bharatam?blur=25

Rajeev Khandelwal will anchor key milestones of the Vande Bharatam journey, including engagements with finalists, mentors and industry leaders

e4m Staff Jun 29, 2026 3:22 PM

Creativeland Asia wins Del Monte's creative mandate?blur=25

The account will be serviced from Creativeland Asia's Delhi office

e4m Staff Jun 29, 2026 2:49 PM

Adelise Ashdown, Global Head of Brand and Client Experience and Regional Marketing Lead, APAC, JLL,?blur=25

JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.

Brij Pahwa Jun 29, 2026 1:21 PM

NDTV Reappoints Senthil Chengalvarayan to Board Amid Strategic Shift?blur=25

NDTV CEO and Editor-in-Chief Rahul Kanwal outlined the broadcaster's future strategy centred on digital expansion, innovation and sustainable growth at an AGM

e4m Staff Jun 27, 2026 9:44 AM

Ravi Prakash Jaiswal's book to be launched in New Delhi on June 27?blur=25

A Journey of Values, Life & Legacy: Dohrighat to Delhi is an inspiring story of humble beginnings, unwavering determination, and a life guided by values that transcend generations

e4m Staff Jun 26, 2026 4:40 PM

Rishabh Pant?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings

Ganapathy Viswanathan Jun 26, 2026 8:45 AM

Amazon's $48 Billion Investment in India: Jassy Meets PM Modi?blur=25

The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030

e4m Staff Jun 25, 2026 7:41 PM

Anant Rastogi Leaves Zepto to Lead Brand at Swish?blur=25

Prior to this, Anant Rastogi was Senior Director - Brand at Zepto

e4m Desk Jun 25, 2026 6:48 PM

Aman Arora Elevated to Deputy General Manager of Marketing at Bharti Real Estate?blur=25

Prior to his promotion, Arora served as Assistant General Manager - Marketing at Bharti Real Estate

e4m Staff Jun 25, 2026 8:05 AM

CEO Richard Edelman On Why AI Search Makes Earned Media More Critical?blur=25

At Cannes Lions 2026, Edelman CEO Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility

Brij Pahwa Jun 24, 2026 10:11 PM

MIB Orders Removal of Misinformation on Judges' London Badminton Trip?blur=25

As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive

e4m Staff Jun 24, 2026 12:56 PM

Edelman Creator Marketing Leaders?blur=25

Sushant Vithaldas, Head of Creator Marketing, India and Vimlarithan (Rithan) Vijaya as Creator Marketing Leader, Southeast Asia will lead Edelman’s creator marketing offering

e4m Staff Jun 22, 2026 2:13 PM

RBI's New Influencer Marketing Rules Aim for Greater Compliance?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

Shalinee Mishra Jun 18, 2026 8:51 AM

Nikhil Doda | Lahori Zeera?blur=25

The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets

e4m Staff Jun 17, 2026 12:50 PM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue

Shantomoy Ray Jun 17, 2026 8:10 AM

Ameer Ismail?blur=25

Apostrophe Ventures is a future-ready marketing and communications venture designed for a world shaped by complexity, speed, and intelligent systems

e4m Staff Jun 16, 2026 4:37 PM

RBI Enforces New Rules on Influencer Marketing and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 16, 2026 12:15 PM

Are Ad Agencies Losing Focus on Creativity Over Billable Hours??blur=25

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur Jun 16, 2026 11:49 AM

Anthropic restrictions expose a new risk: AI dependency?blur=25

Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data

Shantanu David Jun 16, 2026 9:13 AM

TV channels?blur=25

The ministry is learnt to have assured broadcasters that no coercive action would be initiated against television channels in the immediate term following the Delhi High Court judgment

Imran Fazal Jun 16, 2026 8:45 AM

zee FIFA?blur=25

Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company

e4m Staff Jun 12, 2026 7:11 PM

Vishwajeet Singh Appointed Director of Sales & Marketing at JW Marriott?blur=25

Vishwajeet Singh brings over 16 years of experience across sales, marketing, business development, and customer relationship management

e4m Staff Jun 11, 2026 1:53 PM

Zepto Aims to Raise $837 Million in Upcoming IPO?blur=25

The company has reported that revenue more than doubled during the last financial year

e4m Desk Jun 10, 2026 10:40 AM

WPP Restructures Grey and 82.5 with Ogilvy for Enhanced Collaboration?blur=25

WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m

Dr Annurag Batra Jun 8, 2026 1:07 PM

Supreme Court draft sets tone for India’s AI rules?blur=25

Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability

Anuja Jain Jun 8, 2026 9:12 AM

The creative mandate will be jointly led by industry veterans Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will oversee strategy and planning in the role of Chief Strategy Officer.?blur=25

The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer

Imran Fazal Jun 6, 2026 3:35 PM

Delhi HC Issues Dynamic Injunction to Protect Zee's FIFA Rights?blur=25

Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay

e4m Staff Jun 5, 2026 9:44 AM

Pitch CMO Summit?blur=25

The summit features a power-packed agenda with impressive spotlight sessions, fireside chats and engaging panel discussions

e4m Desk Jun 5, 2026 8:23 AM