cro
Data released by the DPIIT shows that the investment pertains to share purchases made during the January-March quarter of FY26
e4m Staff Jun 30, 2026 1:32 PM
France was adjudged Creative Country of the Year at Cannes Lions 2026
e4m Staff Jun 29, 2026 4:10 PM
Dibyajyoti Pattanaik, the new Chairperson, is currently serving as Director, Annapurna Finance Pvt. Ltd. while Mr. Gyan Mohan is Director & CEO, Adi Chitragupta Finance Ltd
e4m Staff Jun 26, 2026 6:43 PM
In a LinkedIn post, Nayak, Co-founder & CEO of Pocket FM, questions whether the micro-drama model truly works
e4m Staff Jun 26, 2026 4:20 PM
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making
Brij Pahwa Jun 26, 2026 12:28 PM
Publishers like The New York Times, Ziff Davis, Merriam-Webster, and Encyclopedia Britannica are some of the prominent names in this complaint
According to media reports, the decision has been taken in light of the growing competition in the segment over the past year
e4m Staff Jun 25, 2026 1:07 PM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
Previously, she held leadership positions at The Estée Lauder Companies and L'Oréal Group
e4m Staff Jun 22, 2026 10:50 AM
They succeed Kosuke Kataoka, who returns to Hakuhodo Japan to take on new global responsibilities
e4m Staff Jun 20, 2026 8:19 AM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
Kirana Club will continue to operate independently within the Meesho group
e4m Staff Jun 19, 2026 10:14 AM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
Imran Fazal Jun 18, 2026 10:33 AM
The funding round is led by a UAE-based Family Office, with participation from Pontaq.VC, Shubhan Ventures, Candle Advisors, and strategic angel investors
e4m Staff Jun 16, 2026 2:20 PM
Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions
ShareChat and Moj are scaling the microdrama format rapidly, turning them into high-attention spaces that are increasingly attractive for brands
e4m Staff Jun 15, 2026 2:55 PM
People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline
Imran Fazal Jun 15, 2026 9:20 AM
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
The account is reportedly valued at $20 million to $30 million in annual agency fees
Srikanth Ayyappan will lead the company's global marketing efforts across key markets
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
NATIVE CONTENT Jun 2, 2026 12:59 PM
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
NATIVE CONTENT Jun 1, 2026 2:59 PM
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
e4m Staff May 29, 2026 7:57 AM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Prior to Mars, Mahmoud Maghraby was with EssenceMediacom as Client Managing Director & Head of Strategy for MENA
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
Matt Derella is taking on an expanded role, leading LinkedIn Ads and go-to-market for Microsoft Advertising
e4m Staff May 20, 2026 8:25 AM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
Industry executives say influencer marketing is shifting from vanity metrics to trust, micro creators and measurable conversions, as brands prioritise authenticity and performance over reach
Shalinee Mishra May 18, 2026 8:47 AM
Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself
Kanchan Srivastava May 15, 2026 8:57 AM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others
e4m Staff May 13, 2026 3:46 PM
Goel has over a decade of experience in scaling startups and new-age platforms
e4m Staff May 11, 2026 7:13 PM
As per data, with 250 million downloads and a $300 million market in its debut year, India’s emerging content category is reshaping how premium advertising inventory is valued
Anuja Jain May 11, 2026 9:27 AM
Lakshmi Kaul has had a long career across India and the UK; till recently she was Senior Vice President at Mott MacDonald
e4m Staff May 11, 2026 8:13 AM
Prior to this, Nandan was with Oracle as Senior Director - Cloud Sales East
Prior to this, Bhatia served as VP-Business Development, SEA, at OpenX
The new vertical will be led by YRF Chief Executive Officer Akshaye Widhani
e4m Staff Apr 29, 2026 4:56 PM
Prior to this, Varun Khullar was with LeadSquared as Senior Vice-President and Business Head - BFSI
e4m Desk Apr 28, 2026 10:14 AM
OpenAI will continue to share revenue with Microsoft until 2030 under the existing terms, although the total amount will be capped
e4m Staff Apr 28, 2026 8:40 AM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
Rajesh Madampath’s expanded responsibilities will include the newly established Sports Division within the Times Group
e4m Staff Apr 27, 2026 8:02 AM
Thakur joins DB Digital from Inshorts, where he spent nearly a decade as part of the founding leadership team and most recently served as Chief Revenue Officer
e4m Staff Apr 21, 2026 9:55 AM
Before joining Republic, Dutta served as National Revenue Head at Network18 Media & Investments Limited
e4m Staff Apr 20, 2026 1:43 PM