controversy
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep
Ganapathy Viswanathan Apr 20, 2026 1:03 PM
Anticipating the move, WinZO had filed a caveat in the Supreme Court to ensure that no adverse order is passed without hearing its side
Imran Fazal Mar 23, 2026 11:38 AM
The channel's management has now detailed its position on the matter, raising serious questions about the hiring process, employee joining, and the organization's administrative decisions
e4m Staff Feb 27, 2026 9:28 AM
Rana Yashwant recently took over as CEO and Editor-in-Chief of Hindi news channel News India
e4m Staff Feb 27, 2026 9:24 AM
Social media users questioned whether sensitive data about missing girls was being used to amplify the film’s marketing campaign
Manoj Bajpayee and Neeraj Pandey issue statements as controversy over the film’s title escalates as legal action follows
Vaishnavi Deshpande Feb 6, 2026 3:11 PM
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year
Soumya Gawri Dec 29, 2025 9:32 AM
According to reports, US President Donald Trump confirmed at the Oval Office on Monday that he had filed a lawsuit, seeking $5 billion in damages on two counts
e4m Staff Dec 16, 2025 9:30 AM
Brands and creators face a new era where advertising must be evidence-based, transparent, and accountable, as deinfluencers reshape consumer expectations and industry standards
Soumya Gawri Dec 15, 2025 8:43 AM
The recent Eggoz incident highlights how swiftly social media can distort perception, often outpacing facts or expert input
Pooja Yadav and Shalinee Mishra Dec 12, 2025 9:35 AM
The stand-up comedian and YouTuber dropped a line during his recent show in Delhi that he ‘will bring back the show’, leading to speculations about the controversial show’s comeback
e4m Staff Nov 11, 2025 9:33 AM
Lakmé India highlights new BIS rules requiring in-vivo SPF testing, following recent debates over sunscreen efficacy and labelling, marking its first major awareness campaign
Soumya Gawri Nov 7, 2025 8:25 AM
American Eagle CMO Craig Brommers shared that the campaign led to double-digit growth in denim sales, brought in nearly 800,000 new customers, and generated 40 billion impressions since its launch
Fenty Beauty’s missteps highlight the importance of cultural nuance in avoiding tone-deaf marketing
e4m Staff Aug 19, 2025 5:12 PM
Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold marketing moves can trigger backlash in today’s unpredictable ad landscape
Aryendra Khan Aug 14, 2025 8:51 AM
Sydney Sweeney’s American Eagle ad sparks debate over its ‘jeans/genes’ tagline, sparking mixed reactions like ‘Unfollowed, Do Not Apologise & More’
Prada’s collaboration puts centuries-old Kolhapuri craftsmanship on the global map, with Indian artisans stepping into the luxury spotlight
Anuja Jain Jul 14, 2025 1:30 PM
Court-appointed commissioners carried out surprise inspections at factories in Agra and New Delhi accused of producing fake Birkenstock sandals, following a confidential Delhi High Court order
e4m Staff Jul 7, 2025 12:28 PM
The incident reignited debate on how global brands can respect cultural origins while elevating traditional designs
Soumya Gawri Jun 30, 2025 9:49 AM
Prada’s version of the footwear is priced at over Rs 1 Lakh, while Kolhapuris are widely available in Indian markets such as Delhi’s Lajpat Nagar for Rs 500
Shalinee Mishra Jun 28, 2025 8:59 AM
The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the most infamous PR stunts that went sideway
Shalinee Mishra Feb 8, 2025 9:48 AM
Reports say that Shergill appeared before MIB officials on September 3 following government summons
e4m Staff Sep 3, 2024 12:42 PM
Designed by Tarun Tahiliyani, the costumes by Aditya Birla's Tasva have come under heavy criticism for their fit and designs
e4m Staff Jul 29, 2024 7:15 PM
LinkedIn user claims Puma asked him to delete campaign video from his account saying it was not for public viewing, even though the same video was shared by an agency head from her personal account
Tanzila Shaikh Mar 6, 2024 8:53 PM
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
The copy accompanying the ad read, "Wife North India aa?" (Is your wife North Indian), implying that women from the north can't make rasam
Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the best way perhaps is an honest response, say industry observers and marketing strategists
Nilanjana Basu Feb 17, 2023 9:08 AM
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry
Mansi Sharma Oct 25, 2021 8:52 AM
MK Anand, MD & CEO, Times Network, won the ‘CEO of the Year’ award at enba 2020
Tasmayee Laha Roy Apr 9, 2021 8:33 AM
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down
Javed Farooqui Jan 12, 2021 8:09 AM
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Nafisa Shaheen Oct 30, 2020 8:48 AM
Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate
Abhik Santara Oct 20, 2020 11:09 AM
Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’
exchange4media Staff Oct 19, 2020 9:03 AM
Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with
Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM
Industry bodies like ASCI, AAAI and IAA have come out in support of Tanishq and backed the ad
Misbaah Mansuri Oct 15, 2020 9:11 AM
AAAI said ASCI has viewed the commercial and has found nothing indecent or objectionable in it
exchange4media Staff Oct 14, 2020 5:37 PM
In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages
exchange4media Staff Oct 14, 2020 4:13 PM
In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising
exchange4media Staff Oct 14, 2020 2:47 PM
Watch our panellists Prahlad Kakkar, Manish Bhatt, Santosh Padhi and Sambit Mohanty share their views today
exchange4media Staff Jul 8, 2020 8:35 AM
Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication
Misbaah Mansuri May 28, 2020 8:17 AM
Several people reported it to the Advertising Standards Council of India (ASCI) for being insensitive towards the domestic helps
exchange4media Staff May 27, 2020 4:05 PM