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Suresh Kumar C Appointed CHRO of Pidilite Industries?blur=25

Suresh Kumar C has been associated with the company for over 33 years

e4m Staff Jul 22, 2026 12:09 PM

MIB launches creator challenge with prizes of up to Rs 5 lakh?blur=25

The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling

e4m Staff Jul 22, 2026 8:34 AM

Ankit Santra Promoted to Chief Marketing Officer at flutrr?blur=25

Santra takes on the new role after serving as Creative Head at flutrr

e4m Staff Jul 22, 2026 8:17 AM

Rajiv Chhabria Appointed Chief Business Officer at JioBlackRock Mutual Fund?blur=25

Prior to this, Rajiv Chhabria was with Sundaram Asset Management for 15 years

e4m Desk Jul 22, 2026 8:12 AM

CereOne Media?blur=25

As part of the certification process, employees across CereOne Media's offices in Mumbai, Gurugram and Bengaluru participated in an independent workplace assessment

e4m Staff Jul 21, 2026 7:43 PM

Ten eyes outsourcing deal as audience shifts to digital platforms: Reports?blur=25

As per reports, Australia’s Network Ten is in talks to transfer production of its news bulletins to a rival television network

e4m Staff Jul 21, 2026 3:33 PM

Shaivya Gupta Appointed CMO of Procol to Drive Global Marketing?blur=25

In his new role, he will lead the company's global marketing, brand and communications function, with a focus on strengthening market positioning

e4m Staff Jul 21, 2026 2:47 PM

How AI is Revolutionizing Advertising in India?blur=25

Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector

Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM

Vaishnavi Thirumalai Leaves Schbang to Pursue Independent Consulting?blur=25

Thirumalai held the role of Senior Operations & Business Development Manager - Schbang Fluence & MMaximize at Schbang

e4m Desk Jul 21, 2026 10:37 AM

Sudarshan Banerjee Named CMO of Ashwin Sheth Group?blur=25

Before joining Ashwin Sheth Group, he held senior positions at Nahar Group

e4m Staff Jul 21, 2026 9:24 AM

The shift towards localised storytelling?blur=25

Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate

Shalinee Mishra Jul 21, 2026 9:13 AM

YVS Satyanarayana Murthy Joins ToBe Online as Chief Strategy Officer?blur=25

Murthy brings over three decades of experience across media, advertising, content and digital businesses

e4m Staff Jul 20, 2026 11:33 AM

Delhi CM Rekha Gupta to Honor Young Journalists at 40 Under 40 Awards?blur=25

Rekha Gupta will address young journalists at the Samachar4Media Journalism 40 Under 40 awards ceremony, to be held on July 28 at the India International Centre, New Delhi

e4m Staff Jul 18, 2026 12:27 PM

This Week's Ad Highlights: Creativity Over Hard Sell?blur=25

From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising

Aryendra Khan Jul 18, 2026 9:30 AM

Regional Creators Transforming India's Influencer Landscape?blur=25

The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments

Shalinee Mishra Jul 17, 2026 9:20 AM

Nikhil Kaushik - News24?blur=25

Hare Krishna Prakash has joined News24 as Executive Producer

e4m Staff Jul 16, 2026 3:30 PM

Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer?blur=25

Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27

e4m Staff Jul 16, 2026 12:32 PM

OTT?blur=25

The govt is evaluating a proposal that would make certification and approval from the CBFC mandatory before films can be released digitally

e4m Staff Jul 16, 2026 11:29 AM

E20 fuel debate puts creators under spotlight?blur=25

The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India

e4m Staff Jul 15, 2026 5:07 PM

Ronak R Sheth Joins Neo Group as Chief Marketing & Growth Officer?blur=25

Prior to this, Ronak R Sheth was with 360 ONE as Chief Marketing Officer

e4m Desk Jul 15, 2026 11:55 AM

Publishers File Lawsuit Against Google Over AI Training Practices?blur=25

Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models

e4m Staff Jul 15, 2026 11:18 AM

Paramount's $110 Billion Warner Bros. Discovery Deal Faces Legal Challenge?blur=25

California and 11 other states in the US have filed suit seeking preliminary injunction

e4m Desk Jul 14, 2026 11:40 AM

Why influencer marketing remains a challenge despite rising brand investments?blur=25

As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions

Shalinee Mishra Jul 13, 2026 9:27 AM

Why brands are betting on stand-up comedians?blur=25

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM

Meta’s next identity play?blur=25

Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser

Anuja Jain Jul 11, 2026 8:55 AM

Brands Embrace Unique Creators for Authentic Engagement?blur=25

Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal

Shalinee Mishra Jul 11, 2026 8:41 AM

Sidharth Shakdher Resigns as CMO of Paytm?blur=25

Shakdher joined Paytm in October 2024 after his exit from Ola where he was Chief Business Officer

e4m Staff Jul 10, 2026 1:27 PM

WhatsApp Username Feature?blur=25

Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime

e4m Staff Jul 10, 2026 1:23 PM

Kyle Harman-Turner named Chief Creative Officer at Dentsu Creative UK?blur=25

Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director

e4m Desk Jul 9, 2026 7:01 PM

Ahmed Sayeed Becomes CMO of Korek Telecom, Focusing on Growth?blur=25

Ahmed Sayeed has been associated with Korek Telecom for over 5 years

e4m Desk Jul 8, 2026 6:03 PM

PhonePe elevates Srijon Biswas to Chief Technology Officer?blur=25

In his new role, he will continue to report to Rahul Chari, Co-founder of PhonePe.

e4m Staff Jul 8, 2026 5:29 PM

Roli Shrivastava Promoted to Chief Marketing Officer at Hocco?blur=25

Roli Shrivastava will lead marketing across Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods, and Huber & Holly Ice Creams

e4m Staff Jul 8, 2026 12:32 PM

Bureau Media Ventures Launches as India's First Venture Studio for Creators?blur=25

Tarkeshwar Singh, Partner at Bureau Media, described the launch as one of the most emotional milestones of his career

e4m Staff Jul 8, 2026 9:29 AM

Jessamine Avila Takes Charge as CMO of IKEA India?blur=25

Jessamine Avila has over two decades of experience in marketing and brand building

e4m Staff Jul 7, 2026 3:34 PM

Remembering Atul: A Tribute to the Sneaker Monk?blur=25

Atul Hegde was the kind of person who would reply to random Instagram DMs and talk about things completely unrelated to deadlines

Tasmayee Laha Roy Jul 7, 2026 12:18 PM

Havas Appoints Raphaël de Andréis as Chief Strategy Officer?blur=25

Raphaël de Andréis has taken up the new role in addition to his responsibilities as CEO Western Europe

e4m Staff Jul 7, 2026 11:24 AM

YAAP Founder Atul Hegde no more?blur=25

Atul Hegde, Chairman & Managing Director of YAAP Digital Limited, passed away this morning.

e4m Desk Jul 7, 2026 10:58 AM

India's Username Debate: A New Era for Digital Identity on WhatsApp?blur=25

While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns

Shantanu David Jul 7, 2026 9:21 AM