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With conversations around inflated expectations and products that may not justify their price tags, brand heads say what determines whether that consumer stays is the actual product experience
Amit joins SPNI from upGrad, where he served as Chief Human Resources Officer
Mihir Bhatt, who joined the company as the Chief Content Officer for News18 Studio, has taken on an expanded remit as Chief Content Officer for Branded Content
e4m Staff Sep 9, 2026 11:40 AM
As audiences fragment across platforms, experts weigh in on why iconic celebrities remain valuable
Sandhi Sarun Sep 9, 2026 9:16 AM
The former Google executive has led Snap’s EMEA business for nearly four years
Bahl takes on the new role after serving as Senior Vice President - Offline Revenue
Banerjee was earlier associated with Khaitan & Co for more than five years as a Partner
Before joining Godrej Agrovet, Singh served as Chief Human Resources Officer at JSW Energy
Vaya brings close to two decades of experience across the FMCG and personal care industries
Sarit has held leadership roles earlier in his career at Cognizant, Prodapt and Protiviti
Prior to joining Britannia, Rejin was working as the Global Chief Information Officer at Wipro Enterprises
e4m Staff Sep 8, 2026 12:51 PM
Instagram activity for 30 Cabinet ministers jumped 13% in a week of the PM's social media push, as political communication moves from speeches to Reels, personality-led content & engagement with youth
Shalinee Mishra Sep 8, 2026 8:14 AM
Jain most recently served as Director and Head of Finance for India Operations and Supply Chain at Amazon
Prior to this, Amy Ellis Durini was with Taco Bell International, where she was Chief Marketing and Strategy Officer
Before joining Third Wave Coffee, Dutta was Chief Technology Officer at Theobroma Foods
According to the regulatory filing, Park stepped down citing personal reasons
In his new role, Mayuresh will partner with Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India
e4m Staff Sep 7, 2026 11:29 AM
Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator campaigns
Shalinee Mishra Sep 7, 2026 9:37 AM
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
Shantanu David Sep 7, 2026 8:58 AM
Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-belief, family and perseverance
Bhuvan Lall Sep 7, 2026 8:19 AM
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
Halbe joins Pronto from 82.5 India, where he served as Chief Strategy Officer
Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media
Vineet Kumar Kapila is a seasoned professional with over 36 years of experience across FMCG, Retail, Media, and Consulting
Dalal’s experience spans M&A, integrations, capital allocation, and business transformation
The recent enforcement drive has resonated strongly with the public, connecting regulation with something deeply personal: the food we put into our bodies
Dr Annurag Batra Sep 3, 2026 12:53 PM
He has held senior roles with globally recognised names including Marks & Spencer, Tesco, Selfridges and others
e4m Staff Sep 3, 2026 12:52 PM
In his new role, Singh will continue to work on documentaries and news coverage from India and South Asia
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
Imran Fazal Sep 2, 2026 1:50 PM
Dicko will be based in Singapore and report to Vismay Sharma, president of L’Oréal SAPMENA
‘AI creator’ labels are being replaced with ‘AI-generated profile’ as brands increasingly experiment with synthetic creators and digital likenesses
Shalinee Mishra Sep 2, 2026 8:37 AM
Previously, she served as Global Vice President, MedTech Communication and Public Affairs at Johnson & Johnson
He joined TCS in November 2025, moving from Bharti Airtel after more than three years
Matcheswala brings over 23 years of experience in the financial services and capital markets industry
e4m Staff Sep 1, 2026 12:14 PM
Comedy creators are building recurring shows, but with YouTube payouts far below the cost of producing quality entertainment, brands are increasingly stepping in to fund the gap
Shalinee Mishra Sep 1, 2026 9:24 AM
B Sai Kumar’s journey offers a reminder that enduring media leadership lies in the ability to adapt, evolve and stay ahead of industry shifts
Prior to his elevation, Chincholi was serving as Chief Digital Officer - Havas Media India
Prior to this, Samarjit Singh served as the Co- Founder & CEO at Ekaaya Network
Anand co-founded the influencer marketing and talent management company in 2016
e4m Staff Aug 31, 2026 6:03 PM