building
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale
Ruhail Amin Jul 9, 2026 6:19 PM
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
Jessamine Avila has over two decades of experience in marketing and brand building
Marketing veteran Shubhranshu Singh remembers Atul Hegde’s leadership and vision
Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players
Sunidhi Vijay Jul 7, 2026 8:46 AM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
Singh unveiled the new venture through his newsletter, Connectively, where he outlined his vision of creating a platform for thoughtful industry conversations
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is redefining trust, navigating the opportunities and challenges, and more
Ritika Upmanyu Jun 30, 2026 3:05 PM
Singh has more than three decades of leadership experience across building products
e4m Staff Jun 30, 2026 2:00 PM
JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.
Brij Pahwa Jun 29, 2026 1:21 PM
The award was presented by former Chief Justice of India Dr Justice D Y Chandrachud
e4m Staff Jun 27, 2026 5:06 PM
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Brij Pahwa Jun 26, 2026 1:33 PM
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Brij Pahwa Jun 26, 2026 1:26 PM
Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’
Prabhakar Mundkur Jun 26, 2026 11:56 AM
At the Debussy Theatre, the actor and producer argued that stories built on singular conviction are the ones that cross borders without losing their essential meaning
Aryendra Khan Jun 25, 2026 6:20 PM
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM
Suneja, currently Group CEO of Perfetti Van Melle, joins Samsonite Board
e4m Staff Jun 23, 2026 8:01 PM
Previously, she held leadership positions at The Estée Lauder Companies and L'Oréal Group
e4m Staff Jun 22, 2026 10:50 AM
Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media
Ganapathy Viswanathan Jun 18, 2026 9:38 AM
As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine
Anuja Jain Jun 18, 2026 9:33 AM
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Ritika Upmanyu Jun 17, 2026 12:34 PM
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers
Nupur Gurbaxani Jun 16, 2026 1:46 PM
Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prabhakar Mundkur Jun 16, 2026 11:47 AM
e4m columnist and author Ganapathy Viswanathan shares why ‘A Titan Story’ took him down the memory lane
Ganapathy Viswanathan Jun 11, 2026 3:28 PM
Prior to joining TVF, she served as Global Lead – Corporate Communications at PDS Limited
e4m Staff Jun 11, 2026 1:08 PM
Candour Communications strengthens its leadership with Jayshri Goswami as Chief Growth Officer, bringing 17 years of expertise in corporate communications and growth strategies
At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
e4m Staff Jun 8, 2026 12:20 PM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
As always-on content pipelines replace big-bang campaigns, brands are rethinking what creativity, consistency, and long-term equity actually mean
Aryendra Khan Apr 9, 2026 9:43 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, reveals why adaptability is becoming the real cornerstone of brand building in a constantly shifting marketplace
Shantomoy Ray Apr 9, 2026 8:05 AM
The mandate includes scaling Building Information Modelling, BIM, adoption across infrastructure and real estate stakeholders and strengthening the local partner ecosystem
e4m Staff Feb 24, 2026 2:05 PM
At e4m IBC, Keshav Bhajanka, Executive Director of CenturyPly spoke to Dr Annurag Batra about the evolution of the company, and more
e4m Staff Feb 12, 2026 9:07 AM
B. Thiagarajan has been reappointed for a further term from April 1, 2026, until May 24, 2027
e4m Staff Jan 29, 2026 5:01 PM
Guest Column: Shveta Singh, senior marketing and advertising professional, examines why brands are doing more marketing than ever, yet building less meaning and recall
Shveta Singh Jan 29, 2026 11:04 AM
The building was completed in 1933 and has historically housed several advertising organisations
Tanya Mittal, an entrepreneur and ‘Bigg Boss 19’ contestant, quickly became one of the first from the season to front multiple digital campaigns, reflecting strong advertiser confidence in her recall
Shalinee Mishra Dec 22, 2025 9:20 AM
Kwatra shares how iD Fresh’s marketing priorities have evolved over the past year, particularly in terms of campaign planning, and more
Pooja Yadav Nov 20, 2025 9:37 AM
As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or merely subsidizes ecosystem growth
Aryendra Khan Oct 24, 2025 9:08 AM
At e4m-iDAC 2025, panellists highlighted that authentic engagement, not just campaigns, fosters loyalty, drives product innovation, and builds long-term value
e4m Staff Oct 17, 2025 10:11 AM
Serhan Ates Yagiz will spearhead VitrA’s expansion and strengthen its presence in the rapidly evolving Indian market