building
Murugavel Janakiraman Highlights Trust in Building Brand Love?blur=25

Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more

e4m Staff Sep 4, 2026 9:33 AM

Amitabh Pande Discusses 5 Key Shifts in Brand Building at CMO Summit?blur=25

At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are built, measured and experienced

e4m Staff Sep 4, 2026 8:55 AM

Experts Discuss How AI is Transforming Brand Building Strategies?blur=25

At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink

e4m Staff Sep 3, 2026 2:20 PM

Sudhir Sitapati?blur=25

Sudhir Sitapati recently marked his birthday, offering an opportunity to reflect on more than two decades of leadership across India’s consumer business sector

e4m Staff Sep 3, 2026 9:37 AM

Pitch CMO Summit 2026: Insights on Brand Growth and Consumer Trends?blur=25

The conference will be followed by the sixth edition of Indian Marketing Awards – South

e4m Desk Sep 3, 2026 8:04 AM

GARGI NOMICS: The Perception Gap?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it

Gargi Sarkar Sep 2, 2026 6:01 PM

Faraz Sayed Appointed Digital & Marketing Lead at Unilever Foods?blur=25

Prior to this, Faraz Sayed was with Tata Motors as Senior Media Manager

e4m Desk Aug 31, 2026 4:42 PM

Transforming Founder-Led PR: Moving Beyond Saturation?blur=25

Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it

e4m Staff Aug 27, 2026 6:20 PM

Ruhani Singh Mann, CEO of Brand Talk India?blur=25

This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining the path to PR agency ownership

Ritika Upmanyu Aug 27, 2026 5:37 PM

Kohinoor Group Appoints Saurabh Shrivastava as Chief Revenue Officer?blur=25

Shrivastava's role will encompass strengthening sales performance, improving productivity and conversion, deepening customer and channel relationships and more

e4m Staff Aug 26, 2026 7:09 PM

A insight guide for food brands: The Intangible Ingredient?blur=25

Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes

Gaurav Gopal Verma Aug 25, 2026 12:18 PM

Susmitaa Nag?blur=25

Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, category management and business leadership

e4m Staff Aug 24, 2026 9:52 AM

Tata Group?blur=25

Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles

Shubhranshu Singh Aug 24, 2026 8:14 AM

Rahul Kanwal Highlights Prannoy Roy's Legacy in Media Leadership?blur=25

NDTV CEO and Editor-in-Chief Rahul Kanwal says Prannoy Roy, Aroon Purie and Raghav Bahl are examples of media builders

e4m Staff Aug 22, 2026 3:47 PM

Achyuth Chirravuri Joins UMM Skincare as Brand Marketing Lead?blur=25

Chirravuri joins UMM with experience across brand, media and consumer strategy

e4m Staff Aug 20, 2026 1:23 PM

NDTV, Rahul Kanwal?blur=25

In his first big interview since taking charge as CEO & Editor-in-Chief, Kanwal outlined a blueprint for rebuilding NDTV as a trusted, globally relevant and financially viable multimedia organisation

Ruhail Amin Aug 17, 2026 12:40 PM

Celebrating Jaikishin Chhaproo: A Marketing Visionary's Impact?blur=25

Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, who celebrates his birthday today, is one of the industry’s most consistent and thoughtful voices

e4m Staff Aug 13, 2026 11:39 AM

Rajiv Singh Appointed Head of Food & Beverages Marketing at ITC Hotels?blur=25

Singh was previously VP - Head of Marketing & Growth at Haldiram’s

e4m Staff Aug 12, 2026 3:27 PM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance

Shantomoy Ray Aug 12, 2026 8:13 AM

Parashmoni Deori?blur=25

In her new role at GSK India, she will be part of the Communications & Government Affairs function, bringing her experience in brand and strategic communications to the organisation

e4m Staff Aug 11, 2026 12:55 PM

Brands Shift Focus to Independent Artists for Authentic Marketing?blur=25

Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers

Sandhi Sarun Aug 7, 2026 9:30 AM

The Hype Studio Secures PR Mandate for TalentGum's Growth?blur=25

The Hype Studio will work closely with TalentGum to elevate its market presence, deepen stakeholder engagement, and further establish its brand presence globally

e4m Staff Aug 6, 2026 11:16 AM

Marico Limited?blur=25

The FMCG major reported a 23% rise in revenue and 25% growth in profit after tax for Q1 FY27, supported by double-digit India volume growth and continued brand investments

e4m Staff Aug 4, 2026 7:08 PM

Nivas Ravichandran Joins Drivetrain AI as New Marketing Director?blur=25

Prior to this, Nivas Ravichandran was Angel Investor at Pazcare

e4m Desk Aug 3, 2026 12:23 PM

Ken42 announces inaugural edition of 42 Degrees?blur=25

The 3-day summit, taking place from 12–14 August in Udaipur, will see leaders from higher education, policy and technology explore how institutions can remain globally relevant over the next decade

e4m Staff Aug 1, 2026 3:23 PM

Sethurathnam Ravi: A Pillar of Trust in India's Financial Landscape?blur=25

As he turns 67 today, that body of work reads less like a résumé and more like a map of where Indian finance had to be rebuilt from the inside

e4m Staff Jul 22, 2026 12:02 PM

Megha Talwar Joins Iron Mountain India as New Marketing Leader?blur=25

Prior to joining Iron Mountain India, Talwar was Field Marketing Consultant at Dell Technologies

e4m Staff Jul 22, 2026 11:27 AM

Ankit Santra Promoted to Chief Marketing Officer at flutrr?blur=25

Santra takes on the new role after serving as Creative Head at flutrr

e4m Staff Jul 22, 2026 8:17 AM

How Brand Building is Evolving in the Digital Age?blur=25

Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality

Sandhi Sarun Jul 21, 2026 9:13 AM

Why AI Can't Replace the Human Touch in PR?blur=25

On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future

Raima Singh Jul 16, 2026 6:40 PM

The Enduring Power of Relationships in Public Relations?blur=25

Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026

Bhaskar Tare Jul 16, 2026 6:36 PM

United Spirits Boosts Ad Spend by 16% to Rs 1,295 Crore in FY26?blur=25

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

Why premium pricing remains the biggest branding challenge for homegrown labels?blur=25

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium

Sandhi Sarun Jul 15, 2026 8:42 AM

Sneha Kanukolanu Joins Mia by Tanishq as New Marketing Lead?blur=25

Prior to this, she served as Head of Marketing at The Bear House

e4m Staff Jul 14, 2026 9:20 AM

Why brands are betting on stand-up comedians?blur=25

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

Key CEOs Transforming India's Television News Landscape?blur=25

In the first part of this series, we celebrate 6 business leaders who built institutions that allowed journalism to scale

Ruhail Amin Jul 9, 2026 6:19 PM

Sushant Chopra Promoted to Director of Sales at Hybrid India?blur=25

Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.

e4m Desk Jul 8, 2026 6:15 PM

Jessamine Avila Takes Charge as CMO of IKEA India?blur=25

Jessamine Avila has over two decades of experience in marketing and brand building

e4m Staff Jul 7, 2026 3:34 PM

Atul Hegde: A Visionary Entrepreneur Who Created Lasting Value?blur=25

Marketing veteran Shubhranshu Singh remembers Atul Hegde’s leadership and vision

e4m Staff Jul 7, 2026 1:31 PM

Brands Embrace Real-World Experiences to Enhance Consumer Engagement?blur=25

Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players

Sunidhi Vijay Jul 7, 2026 8:46 AM

Confiance Communications Takes on PR for Mannlich Men's Skincare?blur=25

This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands

e4m Staff Jul 6, 2026 11:57 AM

Pavan Kaushik's The Fifth Estate?blur=25

Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape

e4m Staff Jul 3, 2026 10:49 AM

Ranjan Malik, Co-founder of Primalise?blur=25

Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts

Ranjan Malik Jul 2, 2026 4:57 PM

Gurpreet Singh Launches Good Practice Media to Transform Marketing?blur=25

Singh unveiled the new venture through his newsletter, Connectively, where he outlined his vision of creating a platform for thoughtful industry conversations

e4m Staff Jul 1, 2026 9:58 AM

Why Advertising Awards Are Winning Without Real Consumers?blur=25

Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’

Sandeep Goyal Jul 1, 2026 9:42 AM