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Before joining Sephora, La Brooy was Senior Marketing Director, Strategic Partnerships Asia at Diageo
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Sunidhi Vijay Aug 18, 2026 8:54 AM
Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore
e4m Staff Aug 17, 2026 6:09 PM
Most recently, Kenneth was President for Europe and North America of Lipton Teas & Infusions
e4m Staff Aug 14, 2026 1:19 PM
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue
The round also saw participation from Sanjay Kapoor, founder of Genesis Luxury and an early backer of the brand, and SRF Family Office
e4m Staff Aug 6, 2026 12:51 PM
Nykaa's beauty business remained the company's largest growth engine, with gross merchandise value reaching Rs 4,105 crore during the quarter
Previously, she worked as an economist and consultant at PwC and Coffey International Ltd across European and international markets
e4m Staff Jul 31, 2026 5:44 PM
The move reflects a broader change in consumer behaviour. Consumers are moving beyond celebrity endorsements, seeking ingredient transparency and science-backed skincare recommendations
Sunidhi Vijay Jul 30, 2026 8:30 AM
Revenue from operations rose 10% year-on-year to Rs 17,149 crore, while total income stood at Rs 17,529 crore
e4m Staff Jul 28, 2026 4:11 PM
Prior to this, Deepshikha Agarwal was with Nykaa as Deputy General Manager
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Prior to this, Vaibhav Patel was with Texspin Bearings as Manager - Branding, Communication & PR
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Brij Pahwa Jun 26, 2026 1:26 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Aryendra Khan Jun 26, 2026 9:14 AM
Prior to joining L’Oréal India, Krishnan served as Senior Manager – Communications at AB InBev India
e4m Staff Jun 24, 2026 11:54 AM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
The Innovist brands will be part of L’Oréal’s Consumer Products Division portfolio.
e4m Staff Jun 18, 2026 1:21 PM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 15, 2026 8:02 AM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Sunidhi Vijay May 29, 2026 9:12 AM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Sukhleen Aneja joined Nykaa as Senior Vice President and Business Head for Kay Beauty in September 2024
e4m Staff May 11, 2026 1:32 PM
Nikesh Ghosh, Co-founder, Offbeat Origins, in conversation with Shripad Kulkarni on why Gen AI has changed economics of creative production & why the sequence in which you use it determines everything
Shripad Kulkarni May 9, 2026 2:22 PM
Shah has been elevated to the position of Senior Vice President, Owned Brands - Kay, Nykaa
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active
Vaishnavi Deshpande Apr 27, 2026 3:45 PM
The company has also named Oshiya Savur as Chief Marketing Officer, e.l.f. Brands and Ekta Chopra as Chief Technology & AI Officer
e4m Staff Apr 24, 2026 6:18 PM
Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets
e4m Staff Apr 21, 2026 4:46 PM
Alia's first campaign with Myntra marks the launch of Myntra Beauty's Glow Up Days event
e4m Staff Apr 9, 2026 12:53 PM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Ankush Bahuguna’s brand journey began with smaller but significant steps, from PR packages to paid partnerships, marking his shift from comedy creator to a recognised voice in beauty
Shalinee Mishra Mar 18, 2026 9:05 AM
Puja Singh has over 15 years of experience in the beauty and personal care industry
Dabur to acquire minority stake in luxury skincare D2C company for Rs 60 cr
e4m Staff Mar 4, 2026 12:08 PM
Aman Gupta, the popular face of reality show Shark Tank India, moved into a non-executive director role on Boat’s board last September
Luxury skincare D2C company RAS Beauty is the first investment from Dabur Ventures
Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts
Sunidhi Vijay Feb 26, 2026 9:07 AM
The investment will focus on fast-growing premium categories across Beauty & Wellbeing and Home Care liquids
e4m Staff Feb 18, 2026 7:46 PM
Before joining Nothing, James Annis was with Beats by Dr. Dre as Brand Manager.
Ahaan Panday joins Kareena Kapoor Khan and Suhana Khan, further expanding the brand’s evolving ambassador family
e4m Staff Feb 16, 2026 12:48 PM
Nykaa’s Fashion segment reported Rs 235 crore in revenue in Q3 FY26, marking an 18.09% YoY and 16.92% QoQ increase