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Festive Sales

Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales

Shreshtha Verma Sep 30, 2019 8:25 AM

MensXP Mud

More niche products are set to be launched in the next 3 months

exchange4media Staff Sep 18, 2019 6:32 PM

CNBC TV18

The aim of the campaign was to urge ‘environmental superheroes’ to support beach clean ups. The initiative was amplified via multi-media tools including, digital, social media and broadcast

exchange4media Staff Sep 17, 2019 6:53 PM

Modi

As Prime Minister Narendra Modi celebrates his birthday today, industry experts tell us how brand Modi continues to inspire

exchange4media Staff Sep 17, 2019 8:57 AM

Vikas Chawla Social Beat

Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king

Vikas Chawla Sep 17, 2019 8:42 AM

POPxo

The collection decodes beauty for millennials and promises to put the fun back in skincare with their community approved products

exchange4media Staff Sep 11, 2019 7:21 PM

Brightc

Brightcove Beacon enables content owners to quickly and easily generate applications for desired platforms and extend audience reach to millions of viewers

exchange4media Staff Sep 11, 2019 5:32 PM

3D

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

Bold and beautiful

As part of its content acquisition deal with BBL Distribution, MX Player will be the only platform in India to host the show watched in over 100 countries  

exchange4media Staff Sep 5, 2019 1:10 PM

Wonderchef and Social Beat

Social Beat will manage digital communication, including videos, social media across various product verticals of the brand

exchange4media Staff Sep 3, 2019 4:54 PM

Alia Bhatt Frankfinn

A special AR filter was created for Frankfinn to demonstrate how it grooms women to help them achieve their #Flyhigh dreams

exchange4media Staff Aug 29, 2019 6:23 PM

Social Beat

While the ongoing campaign has got multiple entries and views on TikTok, Social Beat is also working on a social media strategy in 11 languages

exchange4media Staff Aug 26, 2019 1:31 PM

Discovery

The original airing of the episode recorded 6.9 million impressions and 400 million viewing minutes, as per BARC data

exchange4media Staff Aug 24, 2019 12:49 PM

Gauri

Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their home

exchange4media Staff Aug 24, 2019 9:04 AM

Modi

The premiere has also obtained 6.1 million tune-in on Discovery Channel, 15 times more than the last 4 weeks’ average of the same slot, as per BARC data

exchange4media Staff Aug 22, 2019 4:10 PM

Discovery

The Prime Minister’s debut on ‘Man vs Wild’ with Bear Grylls recorded 3.6bn impressions on Twitter on August 12, says a tweet by Delbert Shoopman, EP & Co-Creator of 'Running Wild' and 'You vs Wild'

exchange4media Staff Aug 17, 2019 8:13 AM

Man vs Wild

We speak to industry experts about the advertising and viewership outcome of PM Narendra Modi's appearance with Bear Grylls on the exclusive show

Moumita Bhattacharjee Aug 12, 2019 8:10 AM

recap

We bring you a round up of the top stories making headlines this week

exchange4media Staff Aug 10, 2019 8:41 AM

Modi Discovery

The show which premieres on 12 Discovery channels in India, August 12, has already garnered much interest worldwide

exchange4media Staff Aug 9, 2019 12:39 PM

recap

We bring you a roundup of the news making headlines this week

exchange4media Staff Aug 3, 2019 8:40 AM