bea
Prior to this, Deepshikha Agarwal was with Nykaa as Deputy General Manager
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Prior to this, Vaibhav Patel was with Texspin Bearings as Manager - Branding, Communication & PR
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Brij Pahwa Jun 26, 2026 1:26 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Aryendra Khan Jun 26, 2026 9:14 AM
Prior to joining L’Oréal India, Krishnan served as Senior Manager – Communications at AB InBev India
e4m Staff Jun 24, 2026 11:54 AM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
The Innovist brands will be part of L’Oréal’s Consumer Products Division portfolio.
e4m Staff Jun 18, 2026 1:21 PM
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 15, 2026 8:02 AM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Sunidhi Vijay May 29, 2026 9:12 AM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Sukhleen Aneja joined Nykaa as Senior Vice President and Business Head for Kay Beauty in September 2024
e4m Staff May 11, 2026 1:32 PM
Nikesh Ghosh, Co-founder, Offbeat Origins, in conversation with Shripad Kulkarni on why Gen AI has changed economics of creative production & why the sequence in which you use it determines everything
Shripad Kulkarni May 9, 2026 2:22 PM
Shah has been elevated to the position of Senior Vice President, Owned Brands - Kay, Nykaa
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active
Vaishnavi Deshpande Apr 27, 2026 3:45 PM
The company has also named Oshiya Savur as Chief Marketing Officer, e.l.f. Brands and Ekta Chopra as Chief Technology & AI Officer
e4m Staff Apr 24, 2026 6:18 PM
Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets
e4m Staff Apr 21, 2026 4:46 PM
Alia's first campaign with Myntra marks the launch of Myntra Beauty's Glow Up Days event
e4m Staff Apr 9, 2026 12:53 PM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Ankush Bahuguna’s brand journey began with smaller but significant steps, from PR packages to paid partnerships, marking his shift from comedy creator to a recognised voice in beauty
Shalinee Mishra Mar 18, 2026 9:05 AM
Puja Singh has over 15 years of experience in the beauty and personal care industry
Dabur to acquire minority stake in luxury skincare D2C company for Rs 60 cr
e4m Staff Mar 4, 2026 12:08 PM
Aman Gupta, the popular face of reality show Shark Tank India, moved into a non-executive director role on Boat’s board last September
Luxury skincare D2C company RAS Beauty is the first investment from Dabur Ventures
Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts
Sunidhi Vijay Feb 26, 2026 9:07 AM
The investment will focus on fast-growing premium categories across Beauty & Wellbeing and Home Care liquids
e4m Staff Feb 18, 2026 7:46 PM
Before joining Nothing, James Annis was with Beats by Dr. Dre as Brand Manager.
Ahaan Panday joins Kareena Kapoor Khan and Suhana Khan, further expanding the brand’s evolving ambassador family
e4m Staff Feb 16, 2026 12:48 PM
Nykaa’s Fashion segment reported Rs 235 crore in revenue in Q3 FY26, marking an 18.09% YoY and 16.92% QoQ increase
From film auteurs with Gen-Z actors to podcasters with wrestling icons, contrast casting has become advertising's sharpest hook in the scroll economy
Aryendra Khan Jan 30, 2026 9:38 AM
Prior to this elevation, Sunanda Khaitan served as Vice President & Business Head of Lakmē
e4m Staff Jan 29, 2026 4:09 PM
In a recent post on X, the creator said that YouTube has paid out over $100 billion to creators in the past four years, a statement that quickly prompted discussion among social media users.
e4m Staff Jan 22, 2026 7:32 PM
Prior to this appointment, Druhi Sethi was associated with Social Beat
e4m Staff Jan 22, 2026 4:29 PM
The kids’ apparel and accessories brand plans to invest Rs 50–60 crore over the next 24 months to scale its offline presence
e4m Staff Jan 21, 2026 2:06 PM
One of the most recent examples is a promotional video with Raj Shamani and The Great Khali
e4m Staff Jan 19, 2026 6:41 PM
The YouTuber revealed that his personal funds are so low they wouldn’t cover a McDonald’s meal
Vaishnavi Deshpande Jan 16, 2026 4:35 PM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
The mandate includes planning, production & execution of in-stadium entertainment experiences, VR Game, light & sound show and more
e4m Staff Dec 29, 2025 1:00 PM
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year
Soumya Gawri Dec 29, 2025 9:32 AM
Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail expansion, and premiumisation, share industry heads
Sunidhi Vijay Dec 29, 2025 9:05 AM
Once a European Christmas tradition, advent calendars are now a booming premium gifting trend in India, spanning beauty, food, toys and festive experiences
Soumya Gawri Dec 23, 2025 9:27 AM