The agency is also working on the brand’s social media, content and SEO strategy  

exchange4media Staff 1 day ago

Revenues from operations have increased 6% driven by higher revenues from content production

exchange4media Staff 2 days ago

The agreement also gives Sony Pictures Networks the rights to broadcast FIFA’s archive content in India 

exchange4media Staff 5 days ago

The partnership brings adaption rights to Viu for two of KI's the romantic comedies ‘The Beauty and The Baker’ and ‘The Stylist', both of which originally premiered on Keshet 12 in Israel

exchange4media Staff 6 days ago

As per the mandate, Social Beat will manage the entire digital communication across various product verticals of the brand

exchange4media Staff 25-April-2019

Smaaash launches summer marketing campaign 'That’s How I Smaaash'

exchange4media Staff 23-April-2019

The industry conclave, knowledge sessions, masterclasses and ABBY Awards have been brought together to ensure maximum engagement 

exchange4media Staff 08-April-2019

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 08-April-2019

The new collection stands out for its display of vibrant colors and distinctly curated designs that will have an instant connect with children and their parents

exchange4media Staff 02-April-2019

Anandan was associated with Google for over 8 years and has been largely responsible for the aggressive growth of Google’s business in the country

exchange4media Staff 02-April-2019

The Beardo logo will prominently feature on all caps and helmets of all players of the Kings XI Punjab

exchange4media Staff 25-March-2019

Over the past decade, celebrity-led endorsements increased in number from 650 in 2007 to 1,660 in 2017, representing a steady CAGR of 10%

exchange4media Staff 10-January-2019

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri 27-December-2018

The campaign includes six slice-of-life films that tap into the nuanced consumer behaviour and focus on product category attributes and impulse purchase pattern of consumers

exchange4media Staff 12-December-2018

With an aim to trigger habitual viewing for Hindi music, MTV Beats constantly curated thematic playlists and varied programme offerings

exchange4media Staff 05-December-2018

The Autumn-Winter18 campaign, promoting the essence of living life to the fullest, features Salman Khan and seven models

exchange4media Staff 27-October-2018

Meitu currently has 456 million active users worldwide and over 25 million monthly active users in India

exchange4media Staff 22-October-2018

The video speaks about how the brand curates beauty secrets from across the world, inspired by ancient beauty rituals of women from different cultures

exchange4media Staff 14-October-2018