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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising
Ganapathy Viswanathan May 13, 2026 7:55 AM
The court reportedly said the LOCs would stand cancelled as long as the petitioners continue to cooperate with the investigation
e4m Staff Mar 20, 2026 3:02 PM
Kerala BJP state president Rajeev Chandrashekhar alleged that the channel ran false and misleading reports linking his name to a controversial land deal
e4m Staff Oct 30, 2025 3:07 PM
Pandey most recently served as the Executive Director at the Bank of Maharashtra
Prior to this, Rohan Prasher was the Director, Media Operations - India and Southwest Asia at the company
In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity
Soumya Gawri Jul 1, 2025 8:22 AM
Prior to this, Pat O’Toole was with Burger King as its Chief Marketing Officer for US & Canada
The campaign, titled ‘The Trip Starts with Nasher Miles’, comprises three ad films
e4m Staff Nov 28, 2024 7:05 PM
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj Shamani
Kanchan Srivastava Jun 28, 2023 8:23 AM
As part of the association, the brand plans to run digital advertisements featuring the cricketer
exchange4media Staff Apr 5, 2023 1:45 PM
Prior to this, Malhotra worked in leadership roles at Dentsu, Ogilvy, Lowe and Bates
exchange4media Staff Sep 19, 2022 9:47 AM
Jayakumar has been appointed to the board of Aeries Financial Technologies, the holding company of CASHe’s NBFC arm
exchange4media Staff Jul 12, 2022 7:09 PM
Instituted by Dr R.A. Mashelkar in 2011, the award aims to recognize and reward innovators
exchange4media Staff Jun 16, 2022 12:35 PM
Prior to this, Chatterjee was with Reliance Broadcast Network as CFO & CBO
exchange4media Staff Apr 19, 2022 12:16 PM
Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government
Rasika Kiran Upasani Dec 31, 2021 8:55 AM
The series will commence on December 8 in Brisbane and is set to witness an iconic clash between arch-rivals England and Australia
Sonam Saini Dec 6, 2021 8:57 AM
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more
Ritika Raj Oct 18, 2021 8:31 AM
For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts
Tasmayee Laha Roy Jul 29, 2021 8:29 AM
Despite a fairly brisk start at the beginning of 2021, there was an approximate 50% degrowth in the radio media due to the second wave. However, a speedy recovery is expected by the end of the year
Rasika Kiran Upasani Jun 23, 2021 8:59 AM
As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts
Mansi Sharma Jun 21, 2021 8:59 AM
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Misbaah Mansuri May 5, 2021 8:51 AM
Kartikeya Sharma, Founder of iTV Network described the acquisition as a 'strategic move' to reinforce the network's position in the Indian sports ecosystem
exchange4media Staff Apr 9, 2021 12:51 PM
He takes over from Deepak Asher who has decided to step down to pursue other interests
exchange4media Staff Oct 26, 2020 12:50 PM
The digital video, conceptualized by Wunderman Thompson, is inspired by a bunch of friends who are doubling up their responsibilities on the personal and professional front
exchange4media Staff Jul 19, 2020 10:00 AM
Thought leaders shared insights on the acceleration of digital marketing and whether it’s here to stay post-COVID
exchange4media Staff Jul 11, 2020 9:38 AM
On the virtual roundtable, MarTech bigwigs will speak about digital marketing solutions to connect with consumers in this new marketing scenario
exchange4media Staff Jul 10, 2020 9:12 AM
We are built to be hungry for touch, exploration and interaction in-person and until physical events are back on track we need to innovate to thrive in the uncertainty, writes Rasheed Sait
exchange4media Staff Jul 7, 2020 12:49 PM
Conceptualised by Ogilvy, the 'Proud to be Me' campaign captures nuances of gender fluidity
exchange4media Staff Jun 29, 2020 4:09 PM
Guest author Ashesh Dhar, Head – Sales, Marketing and Customer Care, Electric Mobility Business Unit, Tata Motors, shares insights for marketers to craft electrifying communications post pandemic
Ashesh Dhar Jun 4, 2020 8:13 AM
The brand has asked its audience to share special wishes for their moms with #TimeWithMa on their social handles
exchange4media Staff May 9, 2020 10:26 AM
Most media companies saw their stocks in the red due to the impact of Coronavirus and the crash in global crude oil prices
exchange4media Staff Mar 11, 2020 8:46 AM
Agashe will report to Russell Barrett, BBH India Chief Creative Officer & Managing Partner
exchange4media Staff Jan 27, 2020 7:57 AM