Raga by Titan celebrates the spirit of self-expression in new campaign

Conceptualised by Ogilvy, the 'Proud to be Me' campaign captures nuances of gender fluidity

e4m by exchange4media Staff
Updated: Jun 29, 2020 6:55 PM
titan

With the aim to encourage everyone to be their true selves, Raga by Titan today launches a digital campaign ‘Proud to be Me’, that celebrates the spirit of self-expression and inclusivity in the society. Through this campaign, the brand talks about nurturing your relationship with your own self and embracing who you really are. 

The film delicately captures the joyful art of dressing up. The individual is seen getting dressed up elegantly in a saree, doing his makeup and feeling absolutely comfortable in his skin. He further puts on a delicate neckpiece and picks up his favourite Raga watch that he adorns with utmost pride and confidence. The film captures the subtle nuances of gender fluidity. Towards the end, the film showcases the person exuding innate confidence and happiness, as he takes pride in his beauty while accepting every bit of himself.

Sharing his thoughts on this campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said, “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”

Speaking about the campaign Divya Bhatia, Group Creative Director, Ogilvy said, “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”

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